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Strengths |
Weaknesses |
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· Vodafone is an Experience and knowledge in the telecommunication business. · Vodafone offer international roaming facility more than any network in New Zealand · Has a very excellent service and great network · Vodafone is the world's second-largest communications company, has a good brand image · Has the most complete enterprise information management system and customer service system · monetary assistance provided |
· The Development and Exploration new technology of Communication Company needs huge research and development and infrastructural costs. · The business is not as flexible when it comes to change to alternative technology. |
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Opportunities |
Threats |
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· Continued to increase in popularity of smartphones and tablets pc may also increase the revenue of Vodafone as a result of use of 4G data services. · Further aggressive expansion to the untapped markets (i.e. recent internationalization to AU and Africa) may adjustment well with the core strategy of Vodafone (Strategic Direction, 2002). · Research new mobile technology developments. |
· Vodafone faces a tough competition in the domestic market from another telecommunication business， such as spark, 2 degrees, skinny. · New mobile market entrants and future strategic partnerships could become a threat to Vodafone. · Difficult to raise funds because of recession. |
