BTHS1THE Tourism, Hospitality and Events 预科 代写
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BTHS1THE Tourism, Hospitality and Events 预科 代写
Foundation Studies and Diploma Programs
Subject Outline
Trimester 1 - 2017
Subject Code: BTHS1THE
Subject Name Introduction to Tourism, Hospitality and
Events
La Trobe Melbourne
Sylvia Walton Building
La Trobe University
Bundoora 3086
Ph: +61 3 9479 2417
Web: www.latrobemelbourne.edu.au
La Trobe Melbourne CRICOS Provider Code: 03312D
La Trobe University CRICOS Provider Code: 00115M
Page 2
Contents
Contents ........................................................................................................................................................ 2
A Note from your Subject Co-ordinator ........................................................................................................ 3
Contact Details .............................................................................................................................................. 3
Subject Information at a Glance .................................................................................................................... 3
Subject Description ....................................................................................................................................... 4
Learning and Assessment .............................................................................................................................. 4
Learning Resources ....................................................................................................................................... 5
Assessment Tasks .......................................................................................................................................... 7
Special Consideration and Deferred Assessment ........................................................................................ 12
Academic Misconduct ................................................................................................................................. 13
Assignment Submission ............................................................................................................................... 14
Class Attendance ......................................................................................................................................... 15
Student Grievance Policy............................................................................................................................. 15
Additional Support ...................................................................................................................................... 15
Trimester Dates ........................................................................................................................................... 16
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A Note from your Subject Co-ordinator
Welcome to Introduction to Tourism, Hospitality and Events. This subject outline explains the aims of the
subject and describes the assessment requirements. You should always read this subject outline first
and check it frequently when preparing to study or embarking on assignment work. This subject is one
of 5 core subjects and 3 elective subjects in the Diploma of Business
Core Subjects (5)
LTM1AI Academic Integrity
1 BBUS1BUF Business Foundations
2 BBUS1AFB Accounting & Finance for Business
3 BBUS1BUE Business Economics
4 BBUS1BAN Business Analytics
5 BBUS1BSW Business Writing
Elective Subjects (3 from)
1 BACC1AMD Accounting for Management Decisions
2 BMGT1FOM Foundations of Management
3 BMKT1MDP Marketing: Defined, Planned, Delivered
4 BFIN1FOF Fundamentals of Finance
5 BTHS1THE Introduction to Tourism, Hospitality & Events
6 BMGT1IB Introduction to International Business
Contact Details
Subject Co-ordinator: Jess Derham
Subject Information at a Glance
Prerequisite
None
Credit Points
15
Delivery mode:
12 weeks x 4 hours = 48 hours.
1 x 2 hour lectures
1 x 2 hour tutorial
Students should be expected to undertake additional hours for the completion of tutorial exercises and
regular revision of work.
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Assessment:
Your final mark and grade for this subject is determined as follows:
Internal assessment: 65%
Final examination: 35%
Hurdle requirement:
In order to pass this subject, students are required to achieve an overall result of at least 50%.
Student Portal:
https://learning.latrobemelbourne.edu.au
The portal gives you access to news, documents, timetable, results and Moodle. Moodle is a Learning
Management System. You have a different Moodle site for each of your subjects. You will find lecture
and tutorial material and details of assessment. For some subjects, assessment will be online via Moodle
and may include the completion of online quizzes.
Subject Description
This subject introduces students to the concepts, theories and terminology involved in an academic
study of tourism and hospitality. It provides students with a comprehensive overview of the tourism and
hospitality industry in Australia. Initially it creates an awareness of the breadth of the industry and the
interests and activities it encompasses.
Students examine various components of the industry, and the role events have in conjunction with the
tourism hospitality and event sectors. There is a particular focus on the nature of the industry's
organisation and the sort of data and information it generates. Contemporary issues form part of a
flexible curriculum that seeks to provide a base from which students can make informed choices
regarding their course (and career) options .
Learning and Assessment
Learning Outcomes
At the end of this subject, students will be able to:
1. Describe and explain academic concepts of tourism and hospitality and events at a foundation
level
2. Describe tourism and hospitality in basic theoretical terms
3. Access and use academic literature relevant to tourism and hospitality at a foundation level
4. Write an academic essay, using appropriate referencing, which explains an issue relating to
tourism, hospitality or events
5. Work in teams to design and deliver an integrated presentation on a given topic
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La Trobe Melbourne Transitional Attributes
All La Trobe Melbourne diploma subjects contribute to the following graduate capabilities:
1. Literacy and communication skills;
2. Inquiry and analytical skills;
3. Personal and professional skills; and
4. Discipline-specific knowledge and skills.
For more detailed information please refer to the La Trobe University website:
http://www.latrobe.edu.au/sdvc/la-trobe-framework/graduate-capabilities
Assessment Type When % Please Note: Learning Outcomes
Assessed
Essay (1,000 words) Monday 1 st of May
by 6pm (via
Moodle)
25% Due before 6pm 1,2,3 and 4
Learning and
assessment activities
Exhibition (Week
4)
Quiz – Week 8
20% Must complete in
tutorial
2,5
Presentation To be allocated 15% Tutor will allocate a
time for the group
presentation during
seminars in Week 5
to Week 11
5
Participation and
Attendance
All Trimester 5% This involves being
actively involved in
the exercises
conducted during
the two hour
seminar
1,2 and 3
Final Examination TBC 35% 1 and 2
Total 100%
Learning Resources
Prescribed Text:
Weaver, D. and Lawton, L. (2014) Tourism Management, 5 th edn, John Wiley & Sons: Milton.
Available from the Co-op Bookshop, and ‘on reserve’ in the library
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Recommended Reading:
Other Useful References: (most of the texts listed below are available for personal borrowing. Some
titles are also available ‘on reserve’ in the library.
Brent Ritchie, J.R. and Crouch, G.I. (2003) the Competitive Destination: a Sustainable Tourism
Perspective, CABI Publishing, Oxon.
Cooper, C., Flethcer, J., Fyall, A., Gilbert, D. and Wanhill, S. (2005) Tourism: Principles and Practice,
3rd Edition, Prentice Hall: Harlow.
Douglas, N., Douglas, N. and Derrett, R. (2001) Special Interest Tourism, John Wiley and Sons:
Brisbane.
Hall, C. M. (2007) Introduction to Tourism in Australia: Development, Issues and Change, 5th Ed.,
Pearson – Prentice Hall: Sydney
Holloway, J.C. (2004) Marketing for Tourism, 4 th edition, Prentice Hall: Harlow.
Holloway, J.C. (2002) The Business of Tourism, 6 th edition, Prentice Hall: Harlow.
Hsu, C., Killion, L., Brown, G., Gross, M.J., and Huang, S. (2008) Tourism Marketing: An Asia-Pacific
Perspective, John Wiley and Sons: Brisbane.
Jamal, T. & Robinson, M. (2009) the Sage Handbook of Tourism Studies, Sage: London.
Leiper, N. (2004) Tourism Management, 3rd edition, Pearson Education Australia: Sydney.
Lockwood, A. and Medlik, S. (2001), Tourism and Hospitality in the 21 st Century, Butterworth-
Heinemann: Oxford.
Mason, P. (2008) Tourism Impacts, Planning and Management, 2 nd edition, Elsevier/Butterworth-
Heinemann: Amsterdam.
McCabe, S. (2009) Marketing Communications in Tourism and Hospitality: Concepts, Strategies and
Cases, Amsterdam: Elsevier/Butterworth-Heinemann.
Middleton, V.T.C., Fyall, A., and Morgan M. (2009) Marketing in Travel and Tourism, 4 th edition,
Elsevier/Butterworth-Heinemann: Amsterdam.
Page, S. (2007) Tourism Management: Managing for Change, 2 nd edition, Elsevier/Butterworth-
Heinemann: Amsterdam.
Richardson, J.I. and Fluker, M. (2008) Understanding and Managing Tourism, Pearson-Prentice
Hall: Harlow.
Veal, A.J., Darcy, S. and Lynch, R. (2013) Australian Leisure, 4 th edition, Pearson Australia: Frenchs
Forest
Walker, J. and Walker, J. (2011) Tourism Concepts and Practices, Prentice Hall: Upper Saddle River
Weaver, D. (2006) Sustainable Tourism: Theory and Practice, Elsevier/Butterworth-Heinemann:
Amsterdam.
Academic Journals
The library has hard copies some of the journals below, but there are excellent databases with electronic
versions of many journals also available from the library’s web site.
Annals of Tourism Research
Journal of Travel and Tourism Marketing
Journal of Travel Research
Journal of Sustainable Tourism
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Tourism Management
Journal of Tourism and Hospitality Education
Hotel: The National Magazine of the Australian Hotels Association
Journal of Vacation Marketing
Pacific Tourism Review
Progress in Tourism and Hospitality Research
Tourism Analysis
Tourism Culture and Communication
International Journal of Tourism Studies Journal of Tourism Research
Library link:
http://www.latrobe.edu.au/library/databases?s=000000825
Websites
Tourism Victoria Corporate Site: www.tourism.vic.gov.au
Tourism Victoria Visitors Site: www.visitvictoria.com
Tourism Australia Corporate Site: www.tourism.australia.com
Tourism Australia Visitors Site: www.australia.com
https://learning.latrobemelbourne.edu.au
Newspapers
The Age
The Herald Sun
The Australian
Your local newspapers
Assessment Tasks
Overview
Essay
1000 word essay
25%
Presentation
This task should be completed in teams of 3-4 students. Each group must present for 15 minutes,
with 5 minutes allowed for question time following.
15%
Learning and Assessment Activities 20%
Participation and Attendance
Students must maintain a satisfactory level of attendance and participation at their tutorials
5%
Final examination 35%
Total 100%
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Learning Activity Details
MAJOR ESSAY (25%)
Due: Monday 1 st of May 2017 (by 6pm)
. You are required to prepare a 1,000 word essay on the topic below:
“Tourism is an efficient generator of direct and indirect employment”
(Weaver and Lawton, 2014, p. 243)
Explain this statement. Thinking about your future career, describe the direct and indirect
employment opportunities available to you in the future tourism, hospitality and events
sector. In your discussion reflect on the trends and predictions of the industry
Refer to a variety of sources such as books and journal articles. Then, in the form of an essay, discuss the
above statement.
Student should initially use industry reports and official destination marketing websites to consider the
growth of the sector, the current trends, and then link these aspects back to potential career
opportunities in these sectors . You also need to include current academic journal articles to
support your arguments.
Specific requirements for the Essay:
The Essay should be 1,000 words in length and must contain an Introduction, a main body (i.e., an
argument) and a Conclusion. The 1,000 word limit must be observed (+/- 50 words) and is the point
at which assessment will cease.
You cannot use the same destination as you have for your group presentation
The essay must be presented using an appropriate essay style so refer to the university link below
regarding academic writing: http://www.latrobe.edu.au/students/learning/develop-skills/writing
This will also be discussed in your seminars.
Include a Cover Page: which provides your Name, Subject Name, Subject Code, and your Tutor’s
Name, your Seminar Day and Time, as well as your Word Count (the Cover Page is not included in the
Word Count).
The essay must be typed using 12-point Arial font and 1.5 spacing ONLY
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A Reference List should be included of at least 8 sources (the Reference List is not included in the
Word Count)
Specific requirements for the Essay (cont):
The essay should make reference to at least 8 sources as specified below:
6 sources must be from academic texts or academic journals (please be careful when using
online journals that you use academic journals rather than non-refereed on-line journals of
dubious quality)
2 sources may be from non-academic sources including the Internet (Do not use Wikipedia)
Reference can be made to newspapers, magazines, television or radio reports. Newspapers can
also be accessed via Factiva in the library database. All students can log-in to Factiva via the
library databases which provides access to international, national and regional newspapers in
Australia and overseas, magazines, trade journals and media (television and radio) transcripts,
and company reports
Referencing Requirements - you must use the Harvard Referencing Style.
For referencing information please consult the Harvard Referencing Guide available on the library
website at: http://www.lib.latrobe.edu.au/referencing-tool/
The essay requires students to demonstrate that they have read widely on their chosen topic and
sought to apply the relevant theory. Therefore, your completed essay should contain a list of
references, which provide the correct number and type of references indicated. References must be
laid out in Harvard Style which is the appropriate academic style for this degree. References within
the text must also be in this style (the key is consistency).
1.
Note: you are expected to read widely and document your sources in an appropriately styled
(Harvard) reference list. References to ‘Wikipedia’ or to similar unsubstantiated sources will NOT
be accepted.
BTHS1THE Tourism, Hospitality and Events 预科 代写
The library also has guides with important information for studying certain subject areas. These can
be found at http://latrobe.libguides.com/.
The Essay should be submitted via Turnitin on Moodle no later than 6pm on Monday 1st May
2017
Submit the Essay online to the Turnitin site on Moodle.
A copy of the assessment rubric that will be used to mark your Essay is provided at the end of this
subject guide.
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TUTORIAL ACTIVITIES (35 %)
During class
Seminar activities occur in the seminars and include an overall class participation mark as well as a mark
for your group work and presentation:
1. Class Participation (5%):
Students must maintain a satisfactory level of attendance (at least 10 of the 12 seminars) and
participation at their seminar to be eligible for final assessment. Satisfactory participation involves
students contributing to class discussions, asking questions of their tutor and asking questions of their
fellow students during question time at the end of the student in-class presentations. It is also expected
that students attend all of the scheduled seminars. A roll will be taken at each seminar and your
attendance will be used to calculate part of your mark for participation. This is on the understanding that
regular physical presence at class greatly assists in the quality and frequency of participation. A
significant element of your participation will be based on the activities engaged in during the seminars.
This will be explained more fully by your tutor in the first seminar.
Thus, the seminar contribution grade requires that you ACTIVELY PARTICIPATE in seminar discussions.
THIS GRADE MUST BE EARNED WHICH MEANS YOU MUST SPEAK UP IN CLASS!
2. Learning and Assessment Activities (20%):
In week 4 in the tutorials students will be participation in an Exhibition on their selected destinations for
their presentations. Refer to the tutorial guide for information on what you need to include. This will be
worth 5%. You will be required to complete a survey on three other destinations.
In week 8 in the tutorials there will be a quiz which will be worth 15%. The objective of the quiz is to
encourage students to keep up to date with the topics and be able to demonstrate your understanding.
3. Presentation (Group Work) (15%):
In this task each group should imagine that they have been hired by the Destination Marketing
Organisation of your region and you have been asked to present a critical overview of the trends,
opportunities and challenges currently affecting your allocated region. You should imagine that you are
delivering this presentation to a group of potential investors who want to hear about the great aspects
of the region but what to hear a realistic reflection on the challenges facing the area. Each group in the
room will be assessing your presentation, and will provide feedback to you.
In the presentation you are expected to provide the following:
An overview of the destination (Location, Size, Population);
Key destination market trends (a profile of incoming tourists, their purpose of visit, their spending
patterns, etc). Note: graphs and tables should be included to support this information;
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Key tourism attractions (3 natural and 3 man-made) and two upcoming events. Explain why are they
unique to this destination;
A reflection on the current tourism marketing promotion. You are expected to show a 1-2 minute
short video clip on the region and then reflect on it (The video should be one created by your
allocated region’s Destination Marketing Organisation).
An overview and analysis of the current opportunities for tourism growth and the economic, social
cultural and environmental tourism challenges the destination is facing
Recommendations on how the industry and government is responding to these issues.
More information on the presentation:
The task will be completed in teams of 3-4 students. Students cannot complete this project by
themselves, as this is a team exercise.
Each team should meet at least twice as a group during the semester to investigate their
destination and, to create and practice their PowerPoint presentation.
Group presentation dates will be allocated during the second seminar. Presentations will be
delivered during the Seminars in either Week 5, 6, 7, 8 or 11.
Each group should speak for a total of 15 minutes.
Members of the group should work together to prepare and then give the presentation.
Each student in the group is expected to speak.
Each slide in the presentation should have no more than four (4) short ‘dot points’ of text.
Students should avoid simply reading out the notes – aim to engage the audience. So create only
MINIMAL notes to refer to during the presentation.
Dress in appropriate costume relevant to your destination or professional attire
Engage with the audience (you can be creative with how you do this e.g., teach them some key
language skills, a traditional dance. Give them a taste of what they would experience at the
destination)
Students should bring in a USB to show their slides via the data projector onto the screen in the
seminar room.
You must bring a hard copy of your presentation slides and submit it to your tutor in class on the day
of your presentation.
A copy of the assessment sheet that will be used to grade the Presentation is provided at the end of this
Subject Guide.
This is presented in the tutorials and includes an overall class participation mark as well as a mark for
your group work and presentation.
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FINAL EXAMINATION (35%)
29 th May to 2 nd of June 2017
The schedule for the end-of- trimester exams, which covers the period of the 16 th of January through to
the 20 rd of January. It will include the final examination for Introduction to Tourism, Hospitality and
Event Management. Details on the date and location of the final examination will be available later in
the tri semester, as will information about the structure of the final two-hour examination paper.
N.B: The exam for this subject can be timetabled for any day during the Examination Period and does not
necessarily occur on the same day as your classes for this subject
Grading System
The grading system is:
Grade Percentage
A 80 – 100
B 70 – 79
C 60 – 69
D 50 – 59
N (Fail) 0 – 49
Special Consideration and Deferred Assessment
Special Consideration is a process provided for students for whom adverse and unforeseeable
circumstances may have impacted negatively on their ability to complete assessments or sit exams.
A student should apply for Special Consideration if:
he or she is unable to sit/complete an examination or other assessment due to serious
illness or other cause.
he or she believes that his or her performance in an assessment or exam task has been
adversely affected by illness or other cause immediately prior to the due date of the assessed
task.
Applications for Special Consideration will be accepted on medical grounds or under
compassionate or compelling circumstances. Examples of such circumstances include:
serious illness or psychological condition causing a hospital admission, a serious injury,
severe anxiety or depression;
distress due to the death of a family member or a family relationship breakdown;
Page 13
hardship or trauma caused for example, by being a victim of crime or involved in a natural
disaster.
To apply for Special Consideration you should download the form from the Student Portal (go to
Student – Documents – Forms – Special Consideration). Make your application by filling out the form
and attaching supporting documentation. The student must complete Section A, and a professional
practitioner must complete Section B where necessary. Additional documentation for other sources,
such as the Student Counsellor, may be provided as required. When complete send your form to
In the case of class tests and assessments, the application should be made directly to your teacher
within 72 hours of the due date/test. You should also contact your teacher as soon as possible to notify
them of your intention to apply. If a student wishes the application be treated in confidence, make an
appointment can be made with the student counsellor. They will then make a recommendation to the
relevant teacher/unit.
In the case of exams, the application should be made through the Special Consideration email within 72
hours of the exam time. Special Consideration applications for exams are reviewed by the Academic
Review Committee.
Please refer to policies on our website: www.latrobemelbourne.edu.au/policies
Academic Misconduct
Plagiarism and collusion are academic offences. They are forms of cheating and severe penalties are
associated with them. If a student is caught plagiarising they may be failed in that piece of assessment.
Plagiarism occurs when a student passes off as their own another student’s work, or copies without
acknowledgment of its authorship, the work of any other person.
Collusion occurs when a student obtains the agreement of another person for a fraudulent purpose with
the intent of obtaining an advantage in submitting an assignment or other work.
Whenever you refer to another person’s research or ideas (whether directly quoting or by paraphrasing
them) you MUST acknowledge the source. Also, copying paragraphs from web pages and presenting
them as your own work is plagiarism. If you download and copy paragraphs from a web page, you must
identify the source.
La Trobe Melbourne will provide plagiarism detection software to assist both staff and students with the
identification of instances where work intended for submission or actually submitted is inappropriately
copied from another source either in whole or in part.
Refer to La Trobe University’s website for information on plagiarism and acknowledging source material:
http://www.latrobe.edu.au/students/academic-integrity
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Examination Misconduct
This may take various forms, for example:
Bringing into an examination forbidden material (notes) or gaining access to such material during
an examination (e.g. by communication via mobile phone with another person, planting material in
a toilet, speaking or using hand gestures to communicate with others, etc).
Copying from an adjacent student in a formal examination.
Gaining knowledge of or revealing content of an examination in a circumstance in which a student
has taken the examination earlier or later than the scheduled time.
Any form of misconduct in an exam will be treated as a serious offence and students will face severe
penalties. Where the intent of the student is to cheat they will receive zero marks for their exam.
Should an examination invigilator suspect a student of engaging in examination misconduct, they shall
normally allow the student to complete the examination. They will complete an incident report, attach
any relevant evidence, and submit it to the Academic Director within 72 hours of the date of the exam.
The Academic Director will notify the student of the alleged misconduct in writing via email and give the
student an opportunity to submit their case. The student shall then be notified of the outcome in writing
via email. Please note, some exams are open book. If you see somebody using notes, this is not an
invitation for you to also take out notes. If an exam is an open book exam, it will be clearly stated on the
front page.
Assignment Submission
Assignments must be submitted by the due date. Students must complete the Assignment Cover Sheet
available from the portal and attach it to their assignment.
Check with your teacher for submission guidelines. Assignments may be asked to be submitted via the
portal or handed to your teacher in class. Assignments are not accepted at reception.
Students must keep a copy of each assignment submitted and must be able to produce the copy in the
unlikely event that the original assignment is misplaced. Students must maintain backup copies of all
their assignment work. Electronic loss of data is possible, but is not a satisfactory excuse for an
extension of a submission date.
Late Submission
Extension for medical reasons:
If your work is late for medical reasons, you will need a medical certificate to cover you from the time
the assignment was due until the time it is submitted. The medical certificate must accompany an
application for special consideration.
An extension of assignment submission for circumstances in the time leading up to the due date must be
applied for in writing to your teacher at least 48 hours prior to the due date.
Page 15
Penalties for late submission:
Assignments received late and without prior approval will be penalised. A penalty of 5% of the available
marks will be deducted every working day the assignment is late. Assignments received after five
working days, and without an approved extension, will receive 0%
Class Attendance
Attendance is an important element of a student’s success in their studies and it is strongly
recommended that attendance is maintained in all classes. All work covered in class is examinable. Poor
attendance can lead to failure to progress academically. Failing to progress may result in exclusion from
study, and for international students, this may lead to cancellation of a student visa.
Attendance will be recorded in all sessions and Foundation Studies students need to be aware that if
they fail to meet satisfactory attendance requirements, as set out by DIBP, they may be breaching their
visa requirements.
For any given trimester, the expected attendance requirement is that all domestic and international
students attend a minimum of 80 per cent of classes over the trimester.
Students are expected to attend the full duration of each class. However, students will be marked as
present for a late arrival within the first hour of each scheduled class. Thereafter, students will be
marked as absent.
Please refer to policies on our website: www.latrobemelbourne.edu.au/policy-and-procedures
Student Grievance Policy
The Student Grievance policy has been developed to ensure all current and prospective students of La
Trobe Melbourne are given access to a fair complaints resolution and appeals process.
Please refer to policies on our website: www.latrobemelbourne.edu.au/policy-and-procedures
Additional Support
For help with essay and report writing, referencing, oral presentation skills, study skills
For help with any personal issue which is affecting your study
Maths and Stats: To be advertised on the portal.
For help with any subject that involves numeracy and statistics, starting in week 4.
Page 16
Trimester Dates
Week 1 27 February
Week 2 6 March
Week 3 13 March
Week 4 20 March
Week 5 27 March
Week 6 3 April
Week 7 (Split week)
10 April – 12 April
(Monday, Tuesday and Wednesday)
Trimester Break 13 – 19 April
Week 7 resumes 20 April
Week 7 (Split week)
20 April – 21 April
(Thursday and Friday)
Week 8 24 April
Week 9 1 May
Week 10 8 May
Week 11 15 May
Week 12 22 May
Exams 29 May – 2 June
Results Released 15 June
Page 17
LEARNING ACTIVITY DETAILS: WEEKLY TOPICS AND ACTIVITIES
Week Date Topic Weekly Activities Readings Seminar Questions Assessment
1 Wk. Beg
27/02/17
Introduction –
Definitions and
Terminology
Lecture and 2 hour
face-to-face
Seminar
Subject Learning
Guide and
Introductory Video
Chapts 1 & 2 of
Weaver & Lawton
Introduction and
Overview of Subject
Nil
2 Wk. beg.
6/3/17
The Evolution of
Tourism,
Hospitality and
Events
Lecture and 2 hour
face-to-face
Seminar
Chpt 3 of Weaver
and Lawton
Seminar exercises
associate with the
week’s topic
Nil
3 Wk. beg.
13/3/17
Destinations and
the 5 A’s
Lecture an 2 hour
face-to-face
Seminar
Chpt 4 and 5 of
Weaver and
Lawton
Seminar exercises
associate with the
week’s topic
4 Wk. beg.
20/03/17
Motivations and
Segmentation
Lecture and 2 hour
face-to-face
Seminar
Chpt 6 of Weaver
and Lawton
Seminar exercises
associate with the
week’s topic
5
Wk. beg.
27/03/17
Marketing: from
Mass to Niche
Lecture and 2 hour
face-to-face
Seminar
Chpt 7 of Weaver
and Lawton
Seminar exercises
associate with the
week’s topic
Presentations
Commence
Presentation
(15%) (Students
present once as a
team during
seminars in week
5-11)
6 Wk. beg.
03/04/17
Tourism
Impacts:
Economic, Socio-
cultural and
Environmental
Lecture and 2 hour
face-to-face
Seminar
Chpt 8&9 of
Weaver and
Lawton
Seminar exercises
associate with the
week’s topic
Presentation
7 Wk. beg.
10/04/17
– 12/4/17
Resumes
20/4/17
Crisis
Management
Lecture and 2 hour
face-to-face
Seminar
PDF provided on
Moodle
Seminar exercises
associate with the
week’s topic
Presentation
8 Wk. beg.
24/04/17
Destination
Planning and
Development
Lecture Online
and 2 hour face-
to-face Seminar
Chpt 10 of Weaver
and Lawton
Quiz in Class
Presentation
9 Wk. beg.
01/05/17
The Visitor
Experience
Lecture and 2 hour
face-to-face
Seminar
PDF provided on
Moodle
Field trip to the La
Trobe Wildlife
Sanctuary
Presentation
10 Wk. beg.
8/05/17
Sustainability
and the Triple
Bottom Line
Lecture and 2 hour
face-to-face
Seminar
Chpt 11 of Weaver
and Lawton
Proposed Regional
Victoria Field Trip
11 Wk. beg.
15/5/17
The Future of
Tourism,
Hospitality and
Events
Lecture and 2 hour
face-to-face
Seminar
PDF provided on
Moodle
Seminar exercises
associate with the
week’s topic
Presentation
12 Wk. beg,
22/5/17
Subject
Overview
Information on
examination
Lecture and 2 hour
face-to-face
Seminar
Nil Review, evaluation
and exam
preparation
Exam to be scheduled during the University Examination Period 29 th May – 2 nd June, 2017 (worth 35%)
Page 18
LEARNING EFFECTIVELY IN THIS SUBJECT
Participate in all the Learning Activities
Students should succeed in this subject if each week they conscientiously study the subject at three
levels:
The ‘lecture level’. By listening carefully to the on-line podcasts delivered by the lecturer and
attending the lectures, students become acquainted with the general principles of the subject. They
also learn the emphasis placed on particular parts of the prescribed reading. Without listening to
the on-line podcasts you will not learn fully how the subject is structured. The subject is not the
same as any textbook. It is unique in certain respects.
The ‘seminar level’. A body of knowledge gained via the on-line podcasts and associated vidoes at
the lecture level is insufficient to pass the subject. Students need to be able to apply that
knowledge. By participating in seminars, students practise their techniques and have the
opportunity to engage and discuss with their fellow students.
The ‘assignment level’. By completing the various on-line exercises, the essay and delivering the
presentation, students become familiar with the application of theory in the tourism, hospitality
and events sectors. They will then be confident to sit the final examination.
Keep up with your Reading and Revision!
In this subject is it critical that you keep up to date with your reading and revision of weekly material.
Each topic builds upon previous ones, so that if you fall behind, it can be very time consuming to catch
up. Please do not underestimate the content of this subject.
Read Wisely and Widely
Please note that the readings suggested in this guide are minimum requirements. The on-line podcasts
will direct you to the main topic areas that you will need to address. If the text does not provide
sufficient information on a particular topic, you are expected to access other texts. There are MANY texts
on tourism, hospitality and events in the library, so it is often a matter of finding one that you prefer.
Allow sufficient time for group work and study
It is expected that you will spend on average 10-12 hours per week during semester attending class,
completing readings, assignments and seminar sessions associated with this subject.
Please remember that your success in this subject requires a two-way responsibility. It is the job of the
Subject Coordinator and Tutor to assist you in your studies. It is your job to undertake the required
academic work, attend class, submit assessment and ask for help.
Page 19
The following Assessment Rubric will be used by tutors when assessing your essay; it demonstrates the
factors or qualities they will look for to determine the levels of understanding and performance being
demonstrated, and to differentiate between the various grades.
Criteria Excellent
(A 80-100%)
Very Good
(B 70-79%)
Good
(C 60-69%)
Pass
(D 50-59)
Fail
(F 0-49)
Fulfilment of
overall task
intent
Sophisticated
concepts
communicated
through advanced
use of technique
Exceeds or refines
the basic task
requirements.
Material presented
is strongly linked to
task; comprehension
of task is high.
Sound conceptual
development,
problems encountered
have been
satisfactorily solved,
resulting in well-
presented work.
Broadly completed but
some parts are
superficially treated,
misunderstood or
nearly overlooked.
Did not meet the basic task
requirements and most if
not all parts are
superficially treated,
misunderstood or
overlooked.
Use of
information
(including
evidence and
examples)
Evidence of critical or
thoughtful sorting
and selection.
Comprehensive and
accurate. Conclusions
fully supported by
the evidence.
Conclusions are fully
supported by
appropriate and well
organised data. May
be some minor
omissions. Sources
fully referenced.
Well researched with
good use of material.
Most information is
appropriate, consistent
and supportive of the
conclusions drawn.
Sources of information
acknowledged.
Generally accurate and
appropriate; some
incomplete,
unsupported or
inconsistent
information. Requires
greater effort at
substantiation and
wider research.
Did not cover the basic
information required, nor
demonstrated adequate
effort at researching the
topic. Few or no sources
referenced.
Application
of theories
&/or
concepts
dealt with in
the topic or
subject
Creative or reflective
processing of theories;
understanding of how
and why they are used;
critical and evaluative
thinking.
Critical or evaluative
thinking about how
concepts/ theories are
applied; little
inaccuracy or
misunderstanding
Relevant theory and/or
concepts, applied in a
generally appropriate
and thoughtful way.
Generally very limited
application of theories
and/or concepts; some
misunderstanding or
quite superficial
treatment.
Did not apply theory
and/or concepts dealt with
in the topic or subject.
Inclusion of
key elements
Concisely and clearly
provided
comprehensive
coverage of all the
key elements.
Good detail
provided. Has
considered all the
important elements.
Minor areas of the
essay are not included
and/or are not clearly
articulated.
Major areas of the
essay are not included
and/or are not clearly
articulated.
Did not provide key
elements needed.
Structure
and
organisation
Structure and
sequence are used
effectively to help
integrate ideas or
support logical
argument. Soundly
structured
throughout.
Ideas are sequenced
in a logically
satisfying way;
connections
between different
themes or sections
are well made.
Sequence and
structure are logical
and easy to follow.
Introductory and
concluding sections
used effectively.
Well enough
structured to make
sense; could be better
organised and more
tightly focused upon
the topic. Instances of
irrelevance or
confusion.
Poorly or illogically
structured, so that the
essay does not make sense
or the arguments are
difficult/impossible to
follow.
Language use Powerful, confident
and precise use of
language; mastery of
style and tone.
Language use
demonstrates
precision and
expressiveness as
well as clarity.
Language is generally
sound and clear
throughout.
Clear enough to be
understood; some
confused or unclear
expression. Spelling,
punctuation &
grammar generally
satisfactory but likely
to need attention.
Language is unclear and
poorly expressed, making it
difficult to understand.
Spelling and grammar
require major attention.
Essay
Presentation
Provided all the
important elements
to create a high
quality essay
Provided high quality
essay presentation but
minor areas not
addressed.
Minor changes required
to make the essay
presentation high
quality
Major changes required
to make the essay
presentation high
quality.
Did not create a good essay
because most of the key
elements were not
included.
ASSESSMENT RUBRIC FOR ESSAY (1,000 words. Worth 25%)
Page 20
The following Assessment Rubric will be used by tutors when assessing your Group Presentation; it
demonstrates the factors or qualities they will look for to determine the levels of understanding and
performance being demonstrated, and to differentiate between the various grades.
Criteria Excellent
(A 80-100%)
Very Good
(B 70-79%)
Good
(C 60-69%)
Pass
(D 50-59)
Fail
(F 0-49)
Introduction Concisely and clearly
articulated the important
elements of an
introduction (namely,
introduces team, outlines
the presentation, captures
audience attention)
Provided a good
introduction but
minor areas not
clearly articulated.
Minor changes
required on the
introduction of
the presentation.
Did not cover key
elements of an
effective
introduction.
Did not consider
most of the
important
elements of an
introduction.
Enthusiasm Facial expression, body
language, posture, eye
contact and visual aids
reflect a strong interest
and enthusiasm about the
topic
Facial expression,
body language,
posture, eye contact
and visual aids reflect
an interest and
enthusiasm about the
topic
Facial expression,
body language,
posture, eye
contact and visual
aids reflect a little
interest and
enthusiasm about
the topic
Facial expression,
body language,
posture, eye
contact and visual
aids reflect a poor
interest or
enthusiasm about
the topic
Very little
interest or
enthusiasm in
the topic is
demonstrated.
Main Body
and Content
Concisely and clearly
articulated the important
elements of the topic.
Appropriate material
used, appropriate
examples given. Included
relevant graphs, tables,
charts.
Provided a good main
body and relevant
content but minor
areas not clearly
articulated.
Minor changes
required on the
main body and
content of the
presentation.
Did not cover key
elements of an
effective
presentation
regarding the main
body and content.
Did not consider
most of the
important
elements
needed in the
main body and
the content.
Analysis of
information
Strong evidence of
analysis of appropriate
information presented in a
constructive way.
Good evidence of
analysis of
appropriate
information presented
in a constructive way.
Some evidence of
analysis of
appropriate
information
presented in a
constructive way.
Little evidence of
analysis of
appropriate
information
presented in a
constructive way.
Poor evidence of
analysis of
appropriate
information
presented in a
constructive
way.
Conclusion Concisely & clearly
articulated the important
elements of a conclusion
(re-cap main points, no
new material, strong and
positive finish)
Provided good
conclusion but minor
areas not clearly
articulated.
Minor changes
required on
conclusion of
presentation.
Did not cover key
elements of an
effective
conclusion.
Did not consider
most of
important
elements of
conclusion.
Time
Management
Presentation is within the
time allocation.
Presentation is almost
within the time
allocation
Presentation is
slightly over or
under the time
allocation
Presentation is well
over or under the
time allocation
Presentation is
far too short or
far too long.
Handling of
Questions
Student is able to answer
all questions from their
classmates about the topic
Student is able to
answer most
questions from their
classmates about the
topic
Student is able to
answer a few
questions from
their classmates
about the topic
Students is able to
answer hardly any
questions from
their classmates
about the topic
Student is
unable to
answer any
questions from
their classmates
about the topic
ASSESSMENT RUBRIC FOR GROUP PRESENTATION (25%)
BTHS1THE Tourism, Hospitality and Events 预科 代写