BMA506 Marketing Case Study Kustom Cupcakes 代写

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    •  BMA506 Marketing Case Study Kustom Cupcakes 代写


     BMA506 Foundations of Marketing

    BMA506 Foundations of Marketing
    Week 8 | Chapter 11 Case Study
    Kustom Cupcakes: In Search of the Optimal Pricing Level

     BMA506 Marketing Case Study Kustom Cupcakes 代写
    1. From a firm’s perspective, successful pricing strategies that help create customer value
    are influenced by the five Cs of pricing. Each can potentially affect how firms determine
    their price level. Briefly explain each of the factors and how these currently affect Kustom
    Cupcakes’ approach to pricing. Is the relative influence of the five Cs upon Kustom
    Cupcakes likely to change in the future? Explain.

    2. Although this is a relatively new retail business in the Perth market, Kustom has set the
    standards for quality cupcakes. Based on their track record, consumer demand for their
    offerings is likely to remain high and will potentially expand. Briefly discuss any potential
    factors likely to have an impact on their approach to pricing if Kustom Cupcakes continues
    to grow.

    3. Pricing levels are relatively high because they offer some of the best cupcakes in the
    Perth market with quality ingredients. Briefly explain the different approaches marketers
    can potentially adopt when developing their pricing strategies. Highlight which specific
    approach Kustom Cupcakes are currently adopting. Under what circumstances will Kustom
    be likely to change their overall approach to pricing? Explain.


     BMA506 Marketing Case Study Kustom Cupcakes 代写