代写 MKF2801 marketing insights Assignment One
MKF2801 marketing insights
Assignment One Information and Resources
Information and resources
Here's everything you need for your report.
Submission instructions
Soft copy (email, USB, etc) to be provided to your workshop facilitators during your workshop in Week 7.
Details of task
Uncovering market insights, or forecasting trends, requires a range of professional communication,
styling, presentation and management skills, as well as innovative approaches to research and
forecasting activity.
This project is aimed at enabling you with the ability to identify, document, analyse and evaluate
marketing insights and apply this to make recommendations to a business.
The setting: You have been approached by a start-up children's fashion retailer looking to open a
boutique in Melbourne CBD. The retailer is looking to disrupt the industry and have some desires to
develop a strong social cause and build a consumer loyalty program that rewards the end
consumer (child) as opposed to the customer (parent).
In this report you are required to:
1. Background to market (15%)
· What it the market
· Who are the competitors, both in a local radius and online
· What are the drivers behind consumption and how has consumption shifted in recent years.
2. Market Analysis (20%)
· You will need to analyse the current Melbourne market
· Determine where you would suggest the store locate, providing a clear rationale as well as any pros and cons
· Ascertain any supporting evidence from any secondary data sources (i.e. ABS data on household consumption of geographic information)
· You could conduct your own primary research (which may be as simple as mapping current store location and spread in certain suburbs or something else from the research toolkit we have discussed)
3. Market Forecast (25%)
· Provide a view of 'where the retail category is now', drawing on historical data (i.e. market, ABS, industry data)
· Provide a view of where the retail category is likely to move between now and the next 3 years (drawing on data from insight/ trend resources, i.e. LSN Global)
4. Consumer Trends (15%)
· What consumer behaviour trends are important for this retailer to consider?
· What are they, how do they impact the retailer?
· What are the implications of these trends on the brand?
5. Beyond the brief (15%)
· Think outside the box, what (beyond) the client brief might be worthwhile for consideration?
· You may have stumbled upon some interesting trends in your research or on sources like LSN Global. Be creative, what will make this business succeed in the marketplace?
6. Presenting and Visualising insights (10%)
· Recall our lesson on the importance of presenting and visualising insights.
· Provide a visually engaging and concise report
代写 MKF2801 marketing insights Assignment One
Format requirements
You are encouraged to develop an insightful, engaging and thought-provoking report. There are no strict requirements on how to present or deliver your report, but marks will be provided for innovative and engaging reports that go beyond the basics on 'just meeting' the requirements on the report.
Late Lodgement
A penalty of 10 percent of the available marks for this report will be deducted for each day (or part-thereof) that the assessment is late.
代写 MKF2801 marketing insights Assignment One
