消费行为学 Consumer Behaviour CB assignment 代写
Final Grade: ________
A Report on the market segmentation of a technological product.
Individual Assignment [30% overall unit mark]
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Part 1: Executive Summary. [10%] Poor Fair Good VGood Ex |
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| Summary of the key findings from each section of the report. | ||
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Ø A description of the product, the attributes and how it is positioned in the market. Ø A summary of the segmentation bases used and the information developed about at least three [3] consumer groups. Ø A brief description of the consumer profiles of the market segments, details of your primary target audience. |
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| Summary of the recommendations must briefly review the specific media activities that will be used. | ||
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Part 2: Purpose and Scope of the Report. [5%] _____________________________________________________________________ The aim of the report should be brief and clearly written. |
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Part 3: Product Attributes. [15%] |
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| Clear and concise description of the product. | ||
| An explanation of how the product’s attributes appeal to consumers and make them feel that they are getting value for money. | ||
| Explain how the Firm has positioned their product in the market. | ||
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Part 4: Market Segmentation [25%] |
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| A detailed market segmentation using Demographic, Benefits Sought and one other segmentation base is to be prepared. | ||
| A justification must be given for the choice of each segmentation base. | ||
| The segmentation must identify and provide a detailed and well written description of three [3] consumer groups. | ||
| There must be quantitative evidence from various sources to support your statements about each profiled group. | ||
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Part 5: Primary Target Audience and External Influences. [15%] |
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| Students must give reasons for their choice of the primary target market. | ||
| Evidence must be given to show why this group will respond to the product. | ||
| How important are opinion leaders in the promotion of the product? | ||
| Discuss why a member of an aspirational reference group would be keen to buy the product. | ||
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Part 6: Recommendations. [10%] |
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| Provide recommendations for a marketing the product: | ||
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Part 7: Referencing. [10%] |
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| · Appropriate use of APA in text. | ||
| · Appropriate use of APA – in listing your references. | ||
| · References must be drawn from a wide range of sources. | ||
| · Current statistical data MUST be used in this report. | ||
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Part 8: Presentation of Report. [10%] |
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Title Page: v Engaging page with clear title, word count and illustrations. |
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Table of Contents: v List of numbered sections with page numbers. |
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The Report Content: v The Report must display clarity of expression, correct spelling, grammar and punctuation. |
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Submission guidelines: v The report should have wide margins, double spacing, Times New Roman font, 12 point font size, numbered pages and justified text. |
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| v Diagrams, Tables and Pictures are Titled and Sourced. | ||
| v Any Appendices are labelled and correctly referred to in the report. | ||
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v Dress up the presentation |
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| COMMENTS | ||
