DB105 Marketing Principles assignment 代写

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DB105 Marketing Principles assignment 代写

MIT - Prepared by Dr Lakshi Perera 1

Melbourne Institute of Technology Pty Ltd

CRICOS Provider No: 01545C, 03245K NSW

Assessment Details and Submission Guidelines

Unit Code: DB105

Unit Title: Marketing Principles

Assessment Type: Group Assessment,Trimester 1 2017

Assessment Title: Marketing Plan

Assessment Part 1 – Draft marketing plan and peer feedback

Assessment Part 2 – Final marketing plan

Assessment Part 3 – Presentation

Purpose of the

assessment

The purpose of thisassessmentis to assess the following Learning Outcomes:

a. Identify and explain core concepts of marketing and the role

of marketing in business and society

b. Identify and choose appropriate marketing mixes for specific

industries

c. Develop marketing strategies in order to achieve a

competitive market advantage

d. Apply knowledge and skills to real-world experiences

through integrated marketing plans

e. Match unique marketing mixes and selling propositions for

specific product offerings

On successful completion, students are expected to demonstrate the

following Graduate Attributes:

1. Ability to communicate

2. Independent and lifelong learning

3. Ethics

4. Analytical and problem solving

5. Teamwork ,cooperation, participation and leadership

6. Specialist knowledge of a field of study

Weight: Marketing Plan – 40%

Assessment Part 1 – Draft marketing plan and peer feedback – 5%

Assessment Part 2 – Final marketing plan – 25%

Assessment Part 3 – Presentation – 10%

Total Marks: Marketing Plan – 40 marks

Assessment Part 1 – Draft marketing plan and peer feedback – 5 marks

Assessment Part 2 – Final marketing plan – 25 marks

Assessment Part 3 – Presentation – 10 marks

Word limit Marketing Plan – 3000 words

Assessment Part 1 – Draft marketing plan and peer feedback – 1500 words

Assessment Part 2 – Final marketing plan – 3000 words

Release Date: Week 1

Due Date: A Assessment Part 1 – Draft marketing plan and peer feedback – Week 6 and 7

A Assessment Part 2 – Final marketing plan – Week 11

Assessment Part 3 – Presentation – Week 11

Submission Guidelines:  All work must be submitted via Turnitin by the due date along with a

completed Assignment Cover Page.

 The assignment must be in Ms Word format,1.5 spacing, 11-pt Calibri

(Body) font and 2 cm margins on all four sides of your page with

appropriate section headings.

 Reference sources must be cited in the text of the report, and listed

appropriately at the end in a reference list using APA referencing style.

Extension  If an extension of time to submit work is required, a Special

Consideration Application must be submitted directly to the School's

Administration Officer, in Melbourne on Level 6 or in Sydney on Level 7.

You must submit this application three working days prior to the due

date of the assignment. Further information is available at:

http://www.mit.edu.au/about-mit/institute-publications/policies-

procedures-and-guidelines/specialconsiderationdeferment

Presentation  To be held during class

 15 minutes presentation time

 5 minutes question and answer

 Presentation should be in form of a power point

 Use visual aids

1.0 Assessment overview

This is a group task in which you will be working in a team of two people to develop a marketing plan for

the McDonald’s company that is based in the Australian market. Gather the information and data

required to write the marketing plan by conducting research using journal articles, business magazines,

business reports and world wide web. Use IBISWorld that is available online through MIT library to access

market research reports, industry research reports and company research reports to gather business

information such as customer data and company data in order to write the marketing plan. The research

can also be through observation.

Use APA reference style to present the references. The marketing plan must consists of minimum 10

academic resources including peer reviewed journal articles. The marketing plan should have a reference

list at the end of the report. Enter your references into your own citation library using a citation tool such

as Refworks which is available at MIT library. Your in-text references and the reference list can be

automatically generated in ‘APA’ format using this tool.

Each group member must contribute evenly to the group report and presentation. Each group will

appoint a group leader who is responsible for setting meeting agendas, group meetings, allocating tasks

and submitting the assessment electronically through Turnitin by the due date.

2.0 Assessment tasks and requirements

The marketing plan will be done in three different stages:

2.1 Assessment Part 1 – Draft marketing plan and peer feedback

Due Date: Week 6 and Week 7

Weight: 5%

Format: The report should use Calibri Body (Font size 11) as the normal text and have margins of 2.5cm all

around. Please use reasonable font sizes for headings.

Word limit: 1500 words for the draft marketing plan

Submission: Submit the draft marketing plan to the assigned group for peer feedback by emailing it out to

them and send a copy of that email to your lecturer in Week 8. The peer feedback must be given back to

the students in week 9 via email and send a copy of that email to the lecturer.

Students will develop a draft marketing plan based on the guidelines provided below. The draft marketing

plan will be submitted to the assigned group for peer feedback in week 6. Peer feedback needs to be

provided by week 7.

2.2 Assessment Part 2 – Final marketing plan

Due Date: Week 11

Weight: 25%

Format: The report should use Calibri Body (Font size 11) as the normal text and have margins of 2.5cm all

around. Please use reasonable font sizes for headings.

Word limit: 3000 words for the draft marketing plan

Submission: Ensure that the assessment is submitted with the completed assignment cover sheet as

appropriate.An electronic copy of the assessment must be submitted via the Turnitin link on MIT Moodle.

The students will complete the final marketing plan report in Week 11 based on the guidelines provided

below.

2.3 Assessment Part 3 – Presentation

Due Date: Week 11 (During the lecture and tutorial time)

Weight: 10%

Submission: Ensure that the electronic copy of the presentation must be submitted via the Turnitin link

on MIT Moodle.

The students will present the marketing plan as a group in class in week 11. Refer to guidelines below for

further information on carrying out the presentation.

3.0 Assessment Guidelines

3.1 Assessment Part 1 – Peer feedback guidelines

Use the below peer review form to assess your peer’s draft marketing plan.

Group providing peer feedback:

Student Name: ___________________________ Student ID: __________________

Group receiving peer feedback:

Student Name: ___________________________ Student ID: __________________

Criteria Comments

Market and Situation

Analysis

Various environmental

forces are clearly stated,

defined and applied to the

McDonald’s company.

SWOT Analysis

Strengths, weaknesses,

opportunities and threats

are critically analysed and

demonstrate a good working

knowledge of the Australian

market and McDonald’s

Company.

Market Segmentation and

Customer Analysis

Customer base for the

McDonald’s company is

clearly identified and

analysed.

Organisation’s Objectives

and Goals

Objectives and goals of

McDonald’s Australia are

systematically presented and

discussed.

Strategies and Tactics

The strategy behind

McDonald’s marketing mix

(product, price, place and

promotion) for the

Australian market is clearly

discussed.

Overall Comments:

3.2 Assessment Part 2 - Marketing plan format and guidelines

Use the below format to write your marketing plan. For further detailed information on each one of the

below sections please refer to the marketing plan template provided on Moodle. The students will also

use the learning materials provided in lectures and tutorials to write the marketing plan.

1. Executive Summary (250 words)

2. Market and Situation Analysis (500 words)

- Economic Environment

- Socio-cultural Environment

- Technological environment

- Competitive environment

- Political environment

- Legal and regulatory environment

3. SWOT Analysis (500 words)

- Strengths

- Weaknesses
DB105 Marketing Principles assignment 代写

- Opportunities

- Threats

4. Market Segmentation and Customer Analysis (500 words)

- Market Segmentation

- Target Market and Segment Characteristics

5. Organisation’s Objectives and Goals “Where the business needs to be” (500 words)

- Mission Statement

- Objectives for volumes, sales, market shares, gross margins, net profit, return on investment

6. Strategies and Tactics "How to get there"(500 words)

- Product Strategy

- Price Strategy

- Place Strategy

- Promotion Strategy

7. Conclusion (250 words)

3.3 Assessment Part 3 - Group presentation guidelines

Each group will have 15 minutes to present their marketing plan and the findings and 5 minutes of

question time. It will be 20 minutes in total with 5 minutes question time inclusive . The presentation must

be done in a form of a power point. The group is encouraged to use visual aids during the presentation

such as flyers, handouts, posters, models, flip charts, artefacts, whiteboards or props. The students can

use following in their power point slides: charts, graphs, statistics, pictures, photos and other graphics.

4.0 Marking Guide

4.1 Assessment Part 1 – Peer feedback marking guide

Student Name: ___________________________ Student ID: __________________

Assessment Criteria Criteria

Weighting

Earned

Mark

Comments

Market and Situation

Analysis

- Productive and detailed

feedback given

SWOT Analysis

- Productive and detailed

feedback given

Market Segmentation and

Customer Analysis

- Productive and detailed

feedback given

Organisation’s Objectives and

Goals

- Productive and detailed

feedback given

Strategies and Tactics

- Productive and detailed

feedback given

Total 5

Overall Comments:

4.2 Assessment Part 2 – Marketing plan marking guide

Student Name: ___________________________ Student ID: __________________

Assessment Criteria Criteria

Weighting

Earned

Mark

Comments

Executive Summary

Clearly summarises the overview of the

marketing plan. Following should be

included inthe executive summary

- Brief description of products

- Define target market

- Competitive advantage

- Positioning statement

Market and Situation Analysis

The market analysis should critically evaluate

the Australian market environment in terms

of its economy, socio-culture, technology,

competitiveness, political and legal

environments. The focus with reference to a

range of sources including theoretical

knowledge and literature, industrial reports

and observations as appropriate.

SWOT Analysis

The analysis should critically evaluate the

strengths, weaknesses, opportunities and

threats faced by the McDonald’s company in

Australia. The focus with reference to a range

of sources including theoretical knowledge and

literature, industrial reports and observations

as appropriate.

Market Segmentation and Customer Analysis

The customer base is clearly identified and

demonstrates a detailed discussion of

segmentation.

Organisation’s Objectives and Goals

McDonald’s Australia company’s

objectives and goals are succinctly stated

and described.

Strategies and Tactics

Systematically and methodically analyse

the marketing strategies for the

McDonlad’s Australia company’s product,

price, place and promotion. The focus

with reference to a range of sources

including theoretical knowledge and

literature, industrial reports and

observations as appropriate.

Conclusion

Conclusion is logical and reflect an informed

evaluation tied to a range of information.

Placed perspectives discussed in priority order.

References

- Skilful use of high quality, credible, relevant

10 or more academic sources to develop

ideas. Accurate in-text citations and

references using the appropriate APA style.

All sources cited. Appropriate paraphrasing

and use of direct quotes.

- Excellent integration of academic

sources to support argument.

Total

Overall Comments:

4.3 Assessment Part 3 – Presentation marking guide

Student Name: ___________________________ Student ID: __________________

Assessment Criteria Criteria

Weighting

Earned

Mark

Comments

Following findings are clearly

presented and verbally discussed:

- Market and situation analysis

- SWOT analysis

- Market segmentation and customer

analysis

- Organisations objectives and goals

- Strategies and tactics

- Conclusion

Visual representation takes the form

of power point slides and must include

one or more of the following: charts,

graphs, statistics, pictures, photos or

other graphics are used in the power

point slides.

Artefacts Used(Flyers, handouts,

posters, models, flip charts, artefacts,

whiteboards or props).

Questions from the audience are well

answered.

- Clear communication and the

audience well understood the

presentation.

- Time management (should be no

more than 15 minutes).

Total

Overall Comments:

Assessment Cover Sheet

Student ID: Student Surname: Given Name:

Course: School:

Unit Code: Unit Title:

Due Date: Date Submitted: Campus:

Lecturer: Tutor:

All work must be submitted via Turnitin by the due date. If an extension of time to submit work is required, a Special

Consideration Application must be submitted. Further information is available at:

http://www.mit.edu.au/about-mit/institute-publications/policies-procedures-and-

guidelines/specialconsiderationdeferment

Academic Misconduct

Academic Misconduct is a serious offence. Depending on the seriousness of the case, penalties can vary from a

written warning or zero marks to exclusion from the course or rescinding the degree. Students should make

themselves familiar with the full policy and procedure available at:http://www.mit.edu.au/about-mit/institute-

publications/policies-procedures-and-guidelines/Plagiarism-Academic-Misconduct-Policy-Procedure.For

further information please refer to the Academic Integrity Section in your Unit Description.

Student Declaration

I/We declare that:

 the work contained in this assignment is my/our own work/group work, except where acknowledgement of

sources is made;

 certify that this assessment has not been submitted previously for academic credit in this or any other course;

 I/we have read the MIT’s Plagiarism and Academic Misconduct Policy Procedure, and I/we understand the

consequences of engaging in plagiarism;

 a copy of the original assignment is retained by me/us and that I/we may be required to submit the original

assignment to the Lecturer and/or Unit Co-ordinator upon request;

I/we have not plagiarised the work of others or participated in unauthorised collaboration when preparing this

assignment.

Student Signature: Date:

Group member 1:

Group member 2:

DB105 Marketing Principles assignment 代写