代写 Internet Marketing 350

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    • 代写 Internet Marketing 350

     
    }Workshop 1
    }E-Marketing Plan
    }due Week 6
    }Task Description :
    }This is a take home exam, hence this will be more like an assignment than an exam.
    }You can start writing it as soon as from week 1 and submit the report at week 6 : 18 December 2015, by 3pm
    }Submit the report through the link on Blackboard, for plagiarism check (via turnitin)
    }Late penalty will be applied for late submission
    }You don’t have to submit the hardcopy
    }The length of the plan should not be more than 10 pages (12 font, 1 inch margin in all side).
    }Your Task :
    }Choose a firm/brand which you are familiar and prepare an e-marketing plan for the chosen firm. You can work on one specific brand or category.
    }
    }You are encouraged to use any firm/brand within the same industry of your AdWords Group project but NOT the same firm/brand. i.e If you choose café A for your AdWord, you can choose any cafés for your e-marketing plan, as long as it is not café A.
    }
    }By choosing the same industry as the business for  your AdWords project, it will help you to gain thorough  knowledge about the industry they are in.
    }
    }E-Marketing Plan
    }The e-marketing plan is a blueprint for e-marketing strategy formulation and implementation.
    }Links the firm’s e-business strategy with technology-driven marketing strategies.
    }The plan serves as a road map to guide the firm, allocate resources, and make adjustments.
    }
    }Seven-Steps E-Marketing Plan
    }
    }Step 1 - Situational Analysis
    }Key environmental factors that affect e-marketing are : legal, technology & market related factors.
    }Conduct SWOT Analysis, examine company’s internal strengths and weaknesses with respect to the environment & competition and looks at external opportunity and threat.
    }SW in the online world may be somewhat different from its strength and weaknesses in the brick and mortal world. i.e Amazon vs Barnes & Noble
    }Step 2 – eMarketing Strategic Plan
    }Known as Tier 1 strategies
    }Segmenting & Targeting the market by conducting Market Opportunity Analysis (MOA) which include both demand and supply analysis. 
    }Create value proposition through differentiation and positioning strategy
    }Step 3 - Objectives
    }Objectives of e-marketing plan are includes the following aspects :
    §Task (what to be accomplished)
    §Measurable quantity (how much)
    §Time Frame (by when)
    }Examples of objectives :
    §Increase market shares
    §Increase the number of comments left on a blog
    §Increase sentiment of comments to 5:1 (positive:negative)
    §Increase sales revenue
    §Increase database size
    代写 Internet Marketing 350
     
    }Step 4 – eMarketing Strategies
    }Design Tier 2 of plan, which include :
    }The offer (product)
    }Value (pricing) : dynamic pricing  OR online bidding
    }Distribution/Supply Chain (Place): Direct marketing OR agent e-business model such as ebay & etrade
    }Communication (Promotion): social media, web pages, email
    }Customer Relationship Management (CRM)
    }Partner Relationship Management (PRM)
    }Connectivity Step 2,3 & 4
    }Step 5 –Implementation Plan
    }Creative and Effective process of designing product, price, place and promotion
    }Create CRM program
    }Step 6 - Budgeting
    }Revenue forecast
    }Intangible benefit
    }E- Marketing Cost :
    §Technology cost
    §Site design
    §Salaries
    §Other site development expenses
    §Marketing communication
    §Social Media communication
    §Miscellaneous : travel, stationary, printing etc
    }Step 7 – Evaluation Plan
    }Use tracking system i.e Google Analytics
    }Utilise social media metrics to see how various metrics relate to a specific plan goals

    代写 Internet Marketing 350