代写assignment 拉筹伯INTERNATIONAL MARKETING MKT3IMK

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代写assignment 拉筹伯INTERNATIONAL MARKETING MKT3IMK

La Trobe Business School

INTERNATIONAL MARKETING

MKT3IMK

Subject Learning Guide

Study Period 2

2016

Sydney

Subject Coordinator: Dr Andrew Gilmore

Instance Coordinator: Mark Fox

La Trobe University

Subject Details

GENERAL DETAILS

Subject Code: MKT3IMK Subject Title: INTERNATIONAL MARKETING

Teaching Period: Semester 2 Location(s): BU/BE

Credit Points: 15 Mode: D Level: Undergraduate

ENROLMENT REQUIREMENTS

Prerequisites: N/A

Co-requisites: N/A

Incompatibles: N/A

Assumed Skills & Knowledge: Basic knowledge of marketing principles

Special Study Requirements: Students with special needs whose participation in this subject might be limited by any

study requirements are encouraged to consult the Equality and Diversity Centre (EDC).

Further information and contact details for the EDC are available at

http://www.latrobe.edu.au/equality

STAFF CONTACTS

Role Campus Name Email Telephone Room

Subject Coordinator

Instance Coordinator

Bundoora

Andrew Gilmore

[email protected]

9479 2365 MAR348

Instance Coordinator

Sydney Mark Fox [email protected]

SUBJECT DESCRIPTION

This subject focuses on the nature of the international marketplace and the problems and decisions facing managers of international

marketing. It is comprehensive and practical covering marketing goods and services across national boundaries, as well as within different

national markets. Major topic areas covered are the international marketing imperative, analysis of foreign environments, development of

international marketing strategies and the implementation of marketing programs across different nations and within nations.

SUBJECT INTENDED LEARNING OUTCOMES (SILOS)

Upon successful completion of this subject, you should be:

 aware of the different socio-cultural, economic, and geopolitical environments in which global

marketing strategies and programs are formulated and implemented;

 Be able to examine global issues and describe concepts relevant to all international marketing

activities.

 Have developed relevant management skills for planning and expanding activities in global markets

Develop students’ awareness of the different socio-cultural, economic, and geopolitical environments

in which global marketing strategies and programs are formulated and implemented and to sensitize

them to including ethical and sustainability issues in the international marketing context.

Analyse and evaluate global issues and describe concepts relevant to all international marketing

activities

3 Develop relevant management skills for planning and expanding activities in global markets.

Develop and enhance critical thinking skills, in relation to foreign market assessment, through

structured analysis and synthesis of data sets on two country markets, and through justified decision

making via the selection of a specific country market.

La Trobe University

3
代写assignment 拉筹伯INTERNATIONAL MARKETING MKT3IMK

5 Develop and enhance skills to work in a group / team

FACULTY GRADUATE CAPABILITIES

The following Faculty Graduate Capabilities (FGCs) are evaluated in this subject:

FGC Capstone

Writing Write and develop logical arguments in a

structured way, supported by evidence and

correctly referenced.

Ethical Awareness

Interact effectively within a learning or

subject-specific task.

Enquiry / Research

Engage in independent and reflective

learning

Appropriately locate, use and evaluate

marketing and other relevant academic and

non-academic information for given tasks

Critical thinking /analysis

Identify, classify and integrate theory in

an increasingly independent way. Should

be able to evaluate, assess and critique

marketing practices from a range of

theoretical perspectives

Creative problem solving/ synthesis Undertake systematic and effective critical

analysis with guidance from teaching staff

Team work Participate effectively in more demanding

group tasks in subject-specific contexts.

Information Literacy Use a range of specified resources and tools

to locate and manage and relevant

information

Speaking In-class presentation of case study and

regular participation in class discussion of

international marketing issues.

LEARNING ACTIVITY SUMMARY

Lecture 1 : The scope and challenge of international marketing; the

dynamic environment of international trade

Chapters 1 & 2

Week 1

Tutorial 1: No tutorials. Reading: Chapters 1 & 2 Week 1

Lecture 2 : Cultural dynamics in assessing global markets;

Culture, management style, and business systems

Chapters 3 & 4

The political and legal environment: a critical concern

Chapter 6

Week 2

Tutorial 2: Questions: Chapter 1: 1, & 2, Chapter 2: 1, 17

Week 2

La Trobe University

Case 1-1 Starbucks – Going Global Fast (p 616)

Students must advise Tutor of group members’ names

for case presentation and for International Marketing

Assignment.

Lecture 3 : Developing A Global Vision Through Marketing

Research Chapter 7

Financing the international operation: Chapter 5

Week 3

Tutorial 3: Questions: Chapter 3: 8, 17, Chapter 4: 1, 7 ; Chapter

6: 1, 14

Case Presentation. 1-2 Nestlé: The Infant Formula

Controversy

Tutor allocates product/ countries for assignment.

Week 3

Lecture 4 : Emerging markets

Multinational market regions and market groups

Chapter 8 & 9

Week 4

Tutorial 4: Questions Chapter 7: 2, 3, 5.

Case Presentation: 1-3 Coke and Pepsi Learn to

Compete in India

Week 4

Lecture 5 : Global marketing management Small and medium size

enterprise internationalisation: Chapters 10 & 11

Week 5

Tutorial 5: Chapter 8: 1, 8, 11, Chapter 9: 1, 2.

Case Presentation: 3-1 International Marketing

Research at the Mayo Clinic

Week 5

Lecture 6 : MID-SEMESTER MULTIPLE CHOICE TEST (Chapters

1-8)

Week 6

Tutorial 6: Chapter 10: 1, 2, 7. Chapter 11: 3, 7, 12

Case Presentation: 2-1 The Not-So-Wonderful World of

Euro Disney

Review GMID database / Project Planning

Week 6

Lecture 7 Products for consumers

Products and services for businesses

Chapters 12 & 13

Week 7

Tutorial 7 : Assignment Progress Review

Case Presentation: 2-5 Corruption: what it entails and

why it should be stopped

Week 7

Lecture 8 International marketing channels

Chapter 14

Week 8

Tutorial 8: Chapter 12: 1, 13, Chapter 13: 1, 8

Case Presentation: 3-3 Marketing to the BOP

Project Discussion

Week 8

Lecture 9 Integrated marketing communications and international

Advertising; Personal selling and sales management

Chapters 16 & 17

Week 9

La Trobe University

Tutorial 9 : Chapter 14: 1, 2, 3, 12

Case Presentation: 4-1 McDonald’s and Obesity

Project Discussion Submission Guidelines Review

Week 9

Lecture 10 Exporting , managing and logistics

Chapter 15

Week 10

Tutorial 10: Chapter 16: 1, 5 Chapter 17: 1, 15

Case Presentation: 4-2 National Office Machines

Project Discussion: Submission Guidelines Review

Week 10

Lecture 11 Pricing for international markets Chapter 18

Assignment Submission by Turnitin; Assignments

not submitted by Turnitin will not be marked

Week 11

Tutorial 11: Chapter 15: 1, 2, 4, 8

Case Presentation: 4-3 AIDS, condoms and carnival

Week 11

Lecture 12 Révision Lecture

Week 12

Tutorial 12: Chapter 18: 3, 5

Case Presentation: 4-4 Making socially responsible and

ethical marketing decisions: selling tobacco to third

world countries;

Exam Revision

Week 12

ASSESSMENT AND FEEDBACK SUMMARY

Assessment Tasks:

Due Date % Comments

Mid-semester multiple choice test – during lecture 6

(this is NOT optional)

Lecture 6

15%

BYO PENCIL &

ERASER

Case analysis and presentation during tutorial

(see Appendix 1)

At various

times to a

schedule

developed in

Week 2

10%

Group Assignment submitted via Turnitin. A peer

review/Statement of authorship statement signed

by ALL group members must be submitted. (Late

submission penalties apply)

5pm 13/10/16

Week 11

25%

4000 words –

topic provided

by tutor

Final Examination TBA

50% 2 hours plus

15 minutes

reading time

Further information is available at http://www.latrobe.edu.au/timetable/

LEARNING RESOURCES

Reading Type Title Author and Year Publisher

Prescribed Textbook International Marketing

2 nd Edition

Cateora, P. R. Sullivan Mort,

G., D’Souza, C., Taghian, M.,

Weerawardena, J &

Graham, J., (2012)

McGraw Hill

La Trobe University

Other Reference The Silk Road to International

Marketing: Profit and Passion

in Global Business

Ambler, T. and Styles, C.

(2000),

Financial Times Management

Other Reference The Mirage of Global

Markets: How Globalizing

Companies can Succeed as

Markets Localize

Arnold, D. (2004) Prentice-Hall

Other Reference

Global Marketing 5th

Edition

Hollensen, S. (2011) Prentice Hall

Other Reference

Global Business

Negotiations

Cellich, C. and Jain, S.

(2012),

Business Expert Press

Other Reference

Asian management

systems: Chinese,

Japanese and Korean

styles of business

Chen Min (1995)

Routledge

Other Reference

International Marketing 10 th

Edition

Czinkota and Ronkainen

(2010)

South-Western

Other Reference

International Marketing: An

SME Perspective

De Búrca, S. Fletcher, R.

and Brown, L. (2004),

Financial Times Prentice

Hall

Other Reference

Global Marketing, 5th

edition

Hollensen, S. (2011) Prentice Hall

Other Reference

International Marketing Jain, S. C. (2001), South Western

Other Reference

Global Marketing: Foreign
代写assignment 拉筹伯INTERNATIONAL MARKETING MKT3IMK

Entry, Local Marketing and

Global Management

Johansson, J. K. (2009) McGraw Hill

Other Reference

Global Marketing

Management, 4th edition

Keegan, W. J. and

Green, M. C. (2005)

Prentice-Hall

Other Reference

Marketing Research: An

applied orientation 6 th

Edition

Malhotra, N., Hall, J.,

Shaw, M., & Oppenheim

P., (2006),

Pearson

Other Reference

Strategic Management: An

Integrated Approach 10 th

Edition

Hill and Jones South Western

Cengage

Other Reference

Global Strategy3rd Edition Peng South Western

Cengage

STUDENT FEEDBACK ON SUBJECT SURVEY

La Trobe University

The Student Feedback on Subjects (SFS) Survey is part of the quality assurance process that occurs across the university. In this survey you are

invited to tell us about your learning experiences in this subject. Your views will be taken seriously and will assist us to enhance this subject for

the next group of students. The surveys are anonymous and will be distributed prior to the end of the teaching period.

ACADEMIC INTEGRITY

Academic integrity means being honest in academic work and taking responsibility for learning the conventions of scholarship. La Trobe

University views this seriously as evidenced by the following extract:

Academic honesty is a fundamental principle in teaching, learning, research and scholarship. The University requires its

academic staff and students to observe the highest ethical standards in all aspects of academic work and it

demonstrates its commitment to these values by awarding due credit for honestly conducted scholarly work, and by

penalising academic misconduct and all forms of cheating.

Academic Integrity Procedures (2010, p. 1 of 6)

Academic misconduct includes poor referencing, plagiarism, copying and cheating. You should familiarise yourself with your responsibilities in

relation to Academic Integrity and if you have any questions, direct them to your Course Coordinator. Information can be found on the

website at: http://www.latrobe.edu.au/learning/integrity.html.

La Trobe University

Policies, Procedures and Guidelines

The University has a comprehensive policy framework to which both staff and students must adhere. You should familiarise yourself with

those policies, procedures and guidelines likely to affect you especially the following:

 Academic Integrity

 Academic Progress

 Assessment and Feedback

 Extension to Submission Dates

 Late Submission of Assessment Tasks

 Occupational, Health and Safety [OHS]

 Privacy

 Special Consideration

 Student Charter

 Use of Electronic Mail

The relevant policies, procedures and guidelines can be found on the website at: http://www.latrobe.edu.au/policy/

Academic Integrity

Academic integrity means being honest in academic work and taking responsibility for learning the conventions of scholarship. La Trobe

University views this seriously as evidenced by the following extract:

Academic honesty is a fundamental principle in teaching, learning, research and scholarship. The University requires its

academic staff and students to observe the highest ethical standards in all aspects of academic work and it

demonstrates its commitment to these values by awarding due credit for honestly conducted scholarly work, and by

penalising academic misconduct and all forms of cheating.

Academic Integrity Procedures (2012, p. 1 of 6)

Academic misconduct includes improper referencing, plagiarism, copying and cheating. You should familiarise yourself with your

responsibilities in relation to Academic Integrity and if you have any questions, direct them to your lecturer or the Academic Skills Advisor.

Information can be found on the website at: http://www.latrobe.edu.au/students/academic-integrity

For assistance with referencing visit http://www.latrobe.edu.au/students/learning/academic-integrity/referencing-help

Academic Misconduct

Plagiarism and collusion are academic offences. They are forms of cheating and severe penalties are associated with them. If a student is

caught plagiarising they may be failed in that piece of assessment.

Plagiarism occurs when a student passes off as their own another student’s work, or copies without acknowledgment of its authorship, the

work of any other person.

Collusion occurs when a student obtains the agreement of another person for a fraudulent purpose with the intent of obtaining an advantage

in submitting an assignment or other work.

The following warning is issued by the University (Undergraduate Course Handbook: 2016. You can access the Handbook at:

http://www.latrobe.edu.au/handbook/2016/index.htm

“One form of academic cheating is plagiarism: the reproduction of someone else’s words, ideas or findings and presenting them as one’s own

without proper acknowledgment. There are many forms of plagiarism, including the following:

 direct copying of sentences, paragraphs or other extracts from someone else’s published work (including on the Internet and in

software) without acknowledging the source

 paraphrasing someone else’s words without acknowledging the source

 using facts and information derived from a source without acknowledging it

 using ideas directly derived from an identifiable author without acknowledging the source

La Trobe University

 producing assignments which should be the student’s own, independent work in collaboration with and/or using the work of other

people (e.g. a student or tutor).”

Plagiarism and copying the work of other students are forms of cheating and will be treated accordingly. Students found guilty of academic

misconduct may receive penalties ranging from a requirement to participate in academic counselling or a reduction in marks for an individual

piece of assessment for minor cases, through to suspension from your course in serious cases or repeat offences.

Whenever you refer to another person’s research or ideas (whether directly quoting or by paraphrasing them) you MUST acknowledge the

source. Also, copying paragraphs from web pages and presenting them as your own work is plagiarism. If you download and copy paragraphs

from a web page, you must identify the source.

La Trobe University Sydney Campus will provide plagiarism detection software (Turnitin) to assist both staff and students with the

identification of instances where work intended for submission or actually submitted is inappropriately copied from another source either in

whole or in part.

To ensure that you are not guilty of plagiarism you must, in all your written assignments, declare all sources from which you have obtained

materials or ideas.

STUDENTS ARE ADVISED TO FAMILIARISE THEMSELVES WITH THE RULES CONCERNING ACADEMIC MISCONDUCT

Further explanations for ‘academic misconduct’ and for ‘plagiarism’ are available at:

http://www.latrobe.edu.au/students/academic-integrity

It is the responsibility of all students to ensure that they are aware of relevant academic requirements (e.g., accurate and correct referencing),

and to seek assistance from staff where required. The above policy links provide relevant information about plagiarism, academic misconduct,

and penalties that may apply.

Support and advice with respect to the writing of essays/assignments is available through the La Trobe University Sydney Campus Writing

Support Workshop.

Plagiarism detection and prevention software (e.g., Turnitin) is used to aid in identifying possible incidences of plagiarism in written

assignments.

Examination Misconduct

This may take various forms, for example:

 Bringing into an examination forbidden material (notes) or gaining access to such material during an examination (e.g. by

communication via mobile phone with another person, planting material in a toilet, speaking or using hand gestures to communicate

with others, etc).

 Copying from an adjacent student in a formal examination.

 Gaining knowledge of or revealing content of an examination in a circumstance in which a student has taken the examination earlier

or later than the scheduled time.

Any form of misconduct in an exam will be treated as a serious offence and students will face severe penalties. Where the intent of the

student is to cheat they will receive zero marks for their exam.

Should an examination invigilator suspect a student of engaging in examination misconduct, they shall normally allow the student to complete

the examination. They will complete an incident report, attach any relevant evidence, and submit it to the Academic Manager within 72 hours

of the date of the exam. The Academic Manager will notify the student of the alleged misconduct in writing via email and give the student an

opportunity to submit their case. The student shall then be notified of the outcome in writing via email. Please note, some exams are open

book. If you see somebody using notes, this is not an invitation for you to also take out notes. If an exam is an open book exam, it will be

clearly stated on the front page.

Special Circumstance Processes

Special consideration may be provided when a student completes a piece of assessment (for example a class test, assignment or an

examination) and the student believes there have been adverse circumstances affecting their performance.

Problems, Who to see for help

La Trobe University

Challenges and difficulties in a variety of circumstances are not unusual during the years of university studies. If you are feeling pressure about

anything, in the first instance, see a Student Services Officer ([email protected]) who will give you some direction. If your

problem is subject specific, and if your challenges and difficulties are seen to need other input, they will help you with a referral to another

section of the University such as the on-campus Psychologist.

If there are permanent or ongoing issues that may affect study, further information is available at the below links (note that registration for

equity provisions must be completed before census date each semester).

http://www.latrobe.edu.au/students/equality/disability

http://www.latrobe.edu.au/students/equality/equality-and-diversity-documents/Registration-Form-2013-V2-.pdf

Special Consideration

Special Consideration is an equity measure to ensure that the assessment of students takes account of temporary adverse circumstances that

impact negatively on individual students’ ability to demonstrate their learning achievements in an assessed task.

If you consider that your performance during an examination has been adversely affected by illness or other cause immediately prior to, or in

the course of, the examination, you may in the first instance; inform the supervisor at any time during the examination.

Students who consider that their performance in an assessed task was adversely affected by compelling or compassionate circumstances may

apply to the University for Special Consideration. It is not a substitute for knowledge or skills you should have learned, and because of this you

will not be granted special consideration for your performance throughout a semester.

Important Notes



University Special Consideration Eligibility and links to the online application can be found http://www.latrobe.edu.au/special-

consideration

 Eligibility to apply for Special Consideration does not automatically imply eligibility to receive it. Certain criteria must be satisfied in

order to receive Special Consideration.



An application for special consideration does not guarantee that you will be granted a special examination or an adjustment to your

results. Each application will be reviewed on an individual basis.



In most cases, you will NOT be given a second opportunity to sit an examination as a result of an application for special consideration.

The approval of second examinations is only in extraordinary cases.



If you do not submit your application on the Application for Special Consideration online, then your application will not be considered.



If your application does not contain all of the information requested including the required supporting documentation, then your

application will not be considered.



If your application is not submitted within the required time frame (72 hours) after the due date of the assessed task, then your

application will not be considered.



The confirmation of lodgement email you receive once you complete your application must be forwarded to

[email protected]



Should you apply for Special Consideration during the final exam period due to unavoidable illness, or experience other extraordinary

circumstances that prevent you from sitting an exam, your attendance and progress in the unit will also be taken into account with

your application.



To be considered eligible for Special Consideration you will need to have attended a minimum of 80% of your classes and have

achieved results that prove you have the ability to pass the final exam for that subject. Providing a valid medical certificate and not

meeting these requirements will significantly disadvantage your application.

Who should apply for special consideration?



A student who is unable to sit an examination due to illness or other cause.



A student who considers that his or her performance in an assessed task has been adversely affected by illness or other cause

immediately prior to the due date of the assessed task.

La Trobe University



Requests for special consideration must be for serious circumstances beyond the control of the student and will usually fall within the

following causes:

- Serious illness or psychological condition – e.g. hospital admission, serious injury, severe illness, severe anxiety, or depression (not

on-going conditions)

- Loss or bereavement – e.g. death of a close family member

- Hardship/trauma – e.g. victim of crime, sudden loss of income or employment, family relationship breakdown, severe disruption to

domestic arrangements.

What documentation should be included with the application?

If your application relates to illness on your part, it must be accompanied by a medical certificate which has been completed by a registered

medical practitioner. The following principles will apply in the evaluation of applications involving medical certificates:

 The medical certificate must be completed by a registered medical practitioner. The best way to ensure that this is the case is to

ensure the certificate includes a Medicare Provider Number. (This is normally a 5 or 6-digit number followed by 2 letters).

Certificates that do not include a Provider Number are not likely to be accepted

 The medical certificate must state that in the medical practitioner’s opinion you were or will be unfit to attend an assessment

component or have been or will be adversely affected by illness. Medical certificates in which the medical practitioner reports that

you claim to be unwell will not be accepted

 The medical certificate must cover the date on which the assessment is held

 Backdated medical certificates will not be accepted

If you are unable to complete an assessment component or your study is adversely affected due to a non-medical reason, you are encouraged

to provide as much documentary evidence as you can to support your application. This should be objective evidence from an independent

source. Documentation may include a death notice or certificate, a police report, a letter from an employer, a current letter from La Trobe

University Sydney Campus Psychologist. If you have questions or concerns about documentation, see your Administration on your campus for

advice. Students can contact [email protected] with queries about documentation.

What outcomes are possible?

Applications will be assessed and will be assigned one of the following outcomes:



reschedule an Assessment Task; or



set a substitute Assessment Task; or



allow extra time to complete an Assessment Task; or



award a Reasonable Adjustment of Mark for the Assessment Task or subject for which Special Consideration is sought; or



a formal Special Examination; or



decide that there are insufficient grounds for the award of Special Consideration.

How will you know the outcome of your application?

The decision will be emailed to your La Trobe University email address which is accessible via login in http://www.latrobe.edu.au/students/.

Please check your email for outcomes.

The following circumstances are not normally matters covered by special consideration:



If you need support because of a disability, mental health issue, or ongoing medical condition, this is not normally a matter for special

consideration. For this type of long-term assistance, contact Student Services to book an appointment with the La Psychologist as soon as

you become aware of the need for assistance (and as early in the semester as possible)



If you have timetable clashes, exams scheduled close together, or more than the usual number of exams because you have been allowed

to overload your enrolment, you will not be eligible for special consideration



Special consideration will not be granted to accommodate travel plans, attendance at social events such as weddings, visits with

relatives/friends or any discretionary activities

La Trobe University



Special consideration will not be granted because of avoidable issues related to visa requirements.

Assessment submission

Assignments must be submitted by 5.00pm Sydney time on the day they are due through Moodle unless otherwise advised by your lecturer.

Generally, any assignment worth 5 percent or more of the total mark requires the use of the Assessment Cover Sheet downloadable from the

La Trobe University Sydney Campus Student Portal (to be uploaded with your assignment). Re-occurring assessment submitted during tutorial,

or any assignments with less than 5 percent of the total marks may not require the use of the Assessment Cover Sheet but it is highly

recommended that the cover sheet is used at all times for all submissions

Any assignment worth 10 percent or more of the total mark requires the use of the Statement of Authorship form to be uploaded with your

assignment

Assignment Submission

La Trobe University Sydney Campus uses the popular plagiarism prevention technology ‘Turnitin’. This means that, if your assignment is

essay-based, it must be submitted to ‘Turnitin’. Your Lecturer may still ask you to hand in a hard copy, but a soft copy must be uploaded

and submitted via Moodle.

DO NOT HAND IN ANY ASSIGNMENTS TO RECEPTION

Students must keep a copy of each assignment submitted and must be able to produce the copy in the unlikely event that the original

assignment is misplaced. Students must maintain backup copies of all their assignment work. Electronic loss of data is possible, but is not a

satisfactory excuse for an extension of a submission date.

LATE SUBMISSION

There are policies and procedures to guarantee fair, consistent and transparent treatment of late submission of assessment tasks provide

equity around extensions to submission dates and penalties associated with not submitting assessment by the due date and time.

Please refer to the relevant policies, procedures and guidelines website at: http://www.latrobe.edu.au/policy/documents/late-submission-of-

assessment-tasks-policy.pdf

For equity and consistency it is essential that all Lecturers adhere strictly to due dates and apply the policy for late assignments uniformly.

Late assessments will be penalised by having 5% subtracted for each working day after the submission date (including weekends).

Assignments received after five working days, and without an approved extension, will receive 0%.

Extensions can only be given on medical grounds (a medical certificate is required) or compassionate grounds, and cannot be granted because

of work commitments. Request for extension must be submitted with supporting documents. Extension will not be granted if a request is

made after the due date.

Extension requests accompanied by a medical certificate are granted in the following manner:

 The number of days covered by the medical certificate will be used as a basis for granting the extension. For example, if a medical

certificate covers 2 working days, the student will be granted with a 2-day extension

 This will only apply if the medical certificate covers a period of 3-work days prior to the due date. For example, if the due date is

Friday 5 September 2008, only medical certificate that covers the Tuesday, Wednesday and Thursday prior to Friday 5 September

2008 will be considered

 Extension request on compassionate ground will be granted at the discretion of the lecturers and/or the Academic Manager.

Late submission penalty applies to assignments submitted after the approved extension period.

MISSING THE MID-SEMESTER TEST

La Trobe University

In rare and extenuating circumstances a student may not be able to sit the mid-semester test because of illness or misadventure. In such

circumstances the student should apply by filling out the Special Consideration form and submitting it to Student Services

[email protected] within 72 hours after the exam. The form must include all circumstances pertaining to the test, and

supporting documentation (e.g. medical certificates), should be attached. The application will be reviewed, and the student will be informed of

the outcome.

Assessment review and re-mark

Internal Assessment

Your lecturer/tutor is your first point of contact. If you are still unsatisfied with the explanation from your lecturer/tutor, you can then submit a

request to the Academic Manager. In your request, you must include the following information

 Confirmation that you have discussed the paper with your lecturer/tutor

 The outcome of that discussion

 A clear statement of the reasons for requesting a re-mark; those reasons must provide grounds for believing that the original

assessment was not fair and reasonable; merely desiring a higher mark or grade, or adverse circumstances during assessment will

not be accepted as grounds for a re-mark

Please note that requests which do not address the point above will not be accepted. The request must be received within a week from the

date the internal assessment is returned to the student. The Academic Manager will make a decision on your request and this decision is final.

Final Examination

1. A review request must be emailed to [email protected] within 5 days of official results release.

2. A copy of your exam script is then forwarded to your Lecturer. You will be given a 10 minute review session at a time

organised with the Lecturer. They will explain the reasons behind the marks you have been awarded. You will have the

opportunity to check the addition of marks and to look at your paper, but you are not permitted to keep a copy of your

exam script. The Lecturer will summarise the review in a report.

3. A re-mark request can only be submitted after a review has been conducted.

4. Requests for re-marks will follow guidelines stated in the La Trobe University policy and procedures.

http://www.latrobe.edu.au/policy/documents/review-re-mark-work-policy.pdf

http://www.latrobe.edu.au/policy/documents/review-re-mark-work-procedures.pdf

5. In order to request a re-mark, as per the policy and procedure, students at La Trobe University Sydney Campus will be

required to:

a) Email [email protected] in a new email from your student email account titled Request for Re-mark +[

Subject Code ] + Student ID e.g.: Request for Re-mark MGT1FOM - WEDX1314/1869999

b) Your email must include the date you had a review of your final exam and the full name of lecturer who conducted it.

c) Explain why you should be granted a re-mark, providing any relevant evidence. As per the published procedure, a

student may request a re-mark of an assessable piece of work only on the grounds that the original assessment:

 was biased; or

 failed to follow the published assessment criteria or grading scheme for the assessment task.

6. Evidence must be provided to support the claims made.

7. Emails must be received by Academic within 10 days of your review. Requests that do not meet the criteria stated will not

be accepted.

8. Your request will be assessed, and you will be informed as to whether or not your request for a re-mark has been

successful. Should your request be successful, this simply means that your paper is eligible to be re-marked, not that your

mark will change to a higher mark. It will then be up to a marker as to whether or not there will be a change in the mark or

grade; should a lower mark or grade be awarded, your original result will stand.

9. If a re-mark is granted, you will be informed via email of the outcome.

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10. If, at the end of this process, you are still not satisfied with the mark that you have been awarded, then you may appeal the

decision to the La Trobe University Sydney Appeals [email protected], and finally, the Faculty Ombudsman.

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Semester Dates

Week 1 Week beginning 25 July

Week 2 Week beginning 1 Aug

Week 3 Week beginning 8 Aug

Week 4 Week beginning15 Aug

Week 5 Week beginning 22 Aug

Week 6 Week beginning 29 Aug

Week 7 Week beginning 5 Sep

Week 8 Week beginning 12 Sep

Week 9 Week beginning 19 Sep

Week 10 Week beginning 26 Sep

Week 11 Week beginning 3 Oct

Week 12 Week beginning 10 Oct

Exams 17-29 Oct

Results Released 14 Nov

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Learning Activity Details

Times and rooms are subject to change. To view the full time and location details for learning activities in this subject, please ensure you seek

further information available on your timetable at http://learning.auscampus.net

You should also regularly check [at least once per week] the subject’s LMS site for updated information.

Student Learning Unit (SL)

The Student Learning Unit (SL) works closely with teaching staff in the Schools and on the Melbourne and regional campuses to ensure that all

La Trobe students – including those from non-English-speaking backgrounds – develop high-level academic speaking, writing, reading, and

numeracy skills required for successful learning in their courses. For further information, please see the website at:

http://www.latrobe.edu.au/students/learning/

Learning Management System (LMS)

The Learning Management System (LMS) is an Internet based system which allows you access to learning materials and to interact with other

students and teaching staff in activities related to your studies from any location with Internet access. Subjects have a LMS site into which you

are automatically added as part of your enrolment into the subject.

The University LMS can be accessed at: https://lms.latrobe.edu.au/login/index.php . Your username is your student Id number. To

get your password you can contact the IT Helpdesk on 03 9479 1500.

The Sydney portal is also accessible for current news updates, forms, checking attendance, and more

https://learning.auscampus.net/user/login.

Library

The Library has many valuable physical and online learning resources that can help you with your study. On campus students should get to

know the physical Library environment by going on a Library Tour. All students should get familiar with the Library website where online

resources include:

 LibGuides [ http://latrobe.libguides.com/index.php ] – providing specific discipline and subject guides;

 LibSkills [ http://latrobe.libguides.com/libskills ] – to teach you library research and information literacy skills;

 LibChat [ http://www.lib.latrobe.edu.au/ ] - a library discussion forum allowing you to chat with a Librarian;

 Academic Referencing Modules [ http://latrobe.libguides.com/referencingmodules ] – to assist you to understand specific

referencing styles;

 Academic Referencing Tool [ http://www.lib.latrobe.edu.au/referencingtool/non-flash/index.php ] – providing detailed

referencing examples; and,

 Assignment Calculator [ http://www.latrobe.edu.au/library/assignment-thesis-support ] – to assist you in time managing your

assignments and submitting on time.

Student Support Services

If you have special needs due to disability or other factors the Equality and Diversity Centre can provide advice and support. This Centre can

be contacted by telephone on (03) 9479 2900 (Melbourne); (03) 5444 7410 (Bendigo); (02) 6024 9628 (Albury-Wodonga); National Relay

Service Deaf and Hearing Impaired: T: 133677 (within Australia only). Email: [email protected] or refer to the website at:

http://www.latrobe.edu.au/equality/ .

Additional Support

La Trobe University Sydney Campus has an onsite psychologist available to assist with any issue which is affecting your study

Psychologist: Jane Rouse

Email: [email protected]

For help with essay and report writing, referencing, oral presentation skills, study skills

Academic Skills Advisor: Julian Ledger

Email: [email protected]

We are also running some mentor programs, workshops and weekly peer-assisted learning sessions. Ask at Reception for more information.

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ACTIVITIES

Appendix 1: Case Analysis and Presentation

Case: ____________________________________________________________________

Names of Students:

___________________________________________________________________________

Marks out of Marks obtained

Good presentation skills / supporting materials 25

Clear analysis of theory 25

Link theory into practice, well established with

recommendations

Good written communication skills 15

Total 100

Assignment Component of Total Assessment =

10%

10 %

Comments:

________________________________________________________________________

La Trobe University

18代写assignment 拉筹伯INTERNATIONAL MARKETING MKT3IMK

Appendix 2: ASSIGNMENT

Since, typically, international marketing plans are designed by marketing managers working in

concert with other marketing practitioners and general managers the assessment is structured as a

group project. (Group size 3-4)

Group work is deemed appropriate in this case for the following reasons:

• the task is too large and complex for one person to manage in the time available

• realistically the task can only be carried out by a management team, with the team assigning

specific roles to the various team members

• research shows that well designed and structured group work leads to greater retention and

understanding of what is taught (Boud et al 1999; Millis and Cottell, 1998).

Groups should self-select and self-manage themselves and should not change unless members

drop out of the class. If you experience problems within your Group act quickly and NOTIFY YOUR

TUTOR EARLY. Students are therefore urged to consider their choice of groups carefully. Students

may be asked to leave a group, and work individually if they are deemed by the tutor not to be

performing in the group context at an appropriate level. Peer review is an important part of this

marketing plan and you will be required to complete and sign the peer review form when submitting

your assignment. This gives an indication to the examiner of each student’s group performance

and marks will be allocated in proportion accordingly. Other suggestions: choose group members

with similar assignment goals, e.g. A or pass; appoint one person as group manager to coordinate

group members.

The group assignment requires the preparation of a comparative international market assessment

with selection of a market and development of appropriate entry strategy. The assignment will

provide you with experience in formulating an international marketing entry strategy, taking into

account international environments within the context and limitations of the Subject. It is your

opportunity to put into practice the content of this Subject.

Students are required to submit their assignment, AN INTERNATIONAL MARKET ASSESSMENT,

SELECTION AND MARKET ENTRY REPORT, by the due date.

TOPIC: MADE Group (www.madegroup.com). Choose 2 Markets from: Thailand, Philippines, Sth

Korea or Singapore.

Please include the word count on the completed Peer Review & Statement of Authorship Form

(Appendix 2 cont. below). Also, include a copy of the Marking Guide (Appendix 3) in your

submission.

Due Date: 13/10/2015 Time: 5.00 p.m.

Where: VIA TURNITIN BY ONE GROUP MEMBER ONLY Marks: 25% of the total marks for this

Subject.

Word Count: 4,000 words

Assessment: See Appendix 3: Marking Sheet

Assignments not submitted by Turnitin will not be marked.

Assignments will not be marked for groups that do not submit a “Peer Review and Statement of

Authorship Form”

Assignment details:

This is intended to be a group assignment, where a group consists of 3 or 4 students. The word

limit for this project is based upon an accepted ‘norm’ and an appropriate length for an

international marketing report, from both an academic and industry perspective. The length of this

assignment, in relation to the overall assessment of this Subject, also complies with the

University’s policy on student assessment workloads, in that the project is a group assignment with

the word count divided evenly amongst members of the group.

La Trobe University

You are required to stay with these limits - within reason (approx. 10%). You will not be penalised

for being under the word limit provided that all of the requirements have been met. The specified

word count excludes the executive summary, bibliography and appendices.

The project is intended to provide you with first- hand experience in formulating an international

marketing entry strategy, taking into account international environments within the context and

limitations of the Subject.

How to Proceed with Assignment:

You are required to prepare an international market assessment of two countries (choose from

Thailand, Philippines or Singapore) for one product category from MADE Group

(www.madegroup.com). using publicly available information. After making a comparative

assessment of the two countries, you should decide on one country market for entry and

recommend an in-market marketing strategy using the marketing mix.

The steps you should take to complete your project are outlined below in the proposed structure.

You are advised to follow this structure. Students should make use of the library database

resources, such as Passport (Euromonitor).

(http://www.lib.latrobe.edu.au/databases/terms.php?I=ARL13175) and other external resources such

as Austrade (http://www.austrade.gov.au/). These databases provide business intelligence on

countries, markets and companies. Passport includes historical statistics and forecasts, analysis

of consumers’ lifestyles, information sources, brand and company information and full-text market

analysis. Austrade also provides similar country and product-based information.

Proposed Structure:

From a structural perspective, this is a business plan and should be written in report format /genre.

The plan should include the following sections and sub-sections as a minimum:

1. Executive Summary: should present key findings from your analysis, a summary of your

major recommendations and key outcomes (write this last).

2. Table of Contents: including page numbers.

3. Introduction: provides the reader with an understanding of the purpose of the project, its

scope and structure.

4. Company and Product Analysis: provide an analysis of the business and product

performance from a domestic perspective. This discussion should provide some information about

the competitive advantages that the business might leverage in international markets. You should:

Briefly indicate company/product experience

What are the aims of the company?

How has the company been faring in the last three years or so?

What is the product and what needs does it satisfy?

Who is the target market for the product in the domestic market?

How has the product been performing?

What distribution channels/promotion/pricing have been used in home market?

Does the company have sufficient resources to go overseas?

5. Comparative Country and Product Market Attractiveness: you are required to compare and

then justify the choice of country assessing the dynamic and competitive nature of the product

market within that country. In order to do this you should undertake a macro-environmental

analysis of the country in question and then undertake a detailed market analysis of the chosen

product market. Pay attention to the purchasing power of the customers in your chosen overseas

market.

Political, cultural, economic, social and technological environments:

Assess the macro environment of the country.

What are the similarities and differences between Australia and your chosen country, in

terms of these macro-environmental factors using the PEST framework?

La Trobe University

How might these similarities and differences influence your marketing strategy in your

country and product market?

Product Market Analysis:

What is the size of the foreign market?

Is it growing and if so at what rate?

Are there clear and distinct segments within the market? What are the sizes and relative

growth rates of these segments?

At what phase is the market in relation to the product lifecycle?

To what extent is the market supplied by local & foreign sources?

Which are the sources of foreign supply?

What are the major forms of marketing channels (distribution) used within the product

market?

Competitor Analysis:

Are there competitors in that market? (local and foreign)

What form of competitors are these: company size and product range?

How many competitors are there in the market?

Who are the competitors and how do they operate?

Where do you see your company compared to those competitors (differentiation strategies

and positioning)?

What are you company’s strengths in comparison to the competitors?

Buyer Analysis:

Assess buyer behaviour within the identified market segments through consumer analysis.

Identify and describe your target market segmentation strategies.

6. Market Selection with Justification and Opportunity Statement:

Briefly outline the major opportunities, some of them will come from summarizing the above points

(for example: competitors may be weak in an area and you may find it necessary to fill in the gap or

you could be satisfying latent needs).

7. Entry Strategy: What entry mode(s) will you use to enter that country (for example - direct

exporting (e.g. private supermarket label or via intermediary) , joint venture, strategic alliance,

greenfields investment etc.)? Export is the recommended entry mode. Justify the entry mode

selected.

Please refer to the Country Notebook – A Guide to Developing the Marketing Plan Part 5 in the text

on International Marketing, 2012, Cateora et al McGraw Hill.

You are encouraged to incorporate all aspects of the coursework, text and readings to provide a

comprehensive and detailed International Market Analysis and Entry Strategy Report. It is

acknowledged that there will be ‘grey’ areas in the information and uncertainty about certain areas.

Much of this can be overcome by intensive use of on-line databases and traditional research. You

might, also, consider incorporating an approach that deals with what you should or would do if you

had sufficient detailed market information on specific foreign markets and how these operate within

your chosen markets. Also, where information is unavailable, you can consider drawing

conclusions from similar markets.

The assignment must be typed, and professionally presented in a report format. You should avoid

using an essay format.

Extensive use of in-text citations is mandatory (to support facts, claims etc), as well as a

comprehensive bibliography.

TO PROVE THAT YOU HAVE COMPLETED AND SENT YOUR ALLOCATED SECTIONS ON TIME,

YOU MUST SEND YOUR CONTRIBUTION BY LTU STUDENT EMAIL TO YOUR GROUP LEADER.

La Trobe University

OCCASIONALLY, WE NEED TO ASK FOR A COPY OF THAT EMAIL: FACEBOOK POSTINGS ARE

NOT REGARDED AS EVIDENCE OF COMPLETION.

APPENDIX 2

Peer Review and Statement of Authorship Form

LA TROBE UNIVERSITY – Business School

MKT3IMK International Marketing – 2015

Statement of Authorship Form

Project title: ___________________________________________________________

No of Words _____________________(excluding Exec. Summary, Bibliography & Appendices)

Tutor: ________________________________________________________________

Tutorial Day and Time: __________________________________________________

1. A Statement of Authorship must be completed for all items of assessment where the assessment is

worth 10% or more of the total for the Subject.

2. The Academic Misconduct Policy found at www.latrobe.edu.au/policies/academicmisconduct.pdf

3. Statute 16 found at www.latrobe.edu.au/legalservices/statutes.html

4. Regulation 16.2 found at www.latrobe.edu.au/legalservices/downloads/R16x2.pdf

STATEMENT OF AUTHORSHIP

We each certify that our own contribution in the attached material is original work and that we have no

knowledge of an act of plagiarism committed by any member of this group. We declare that no other

person's work has been used without due acknowledgement. Except where we have clearly stated that we

have used some of this material elsewhere, it has not been presented by us for examination in any other

course or Subject at this or any other institution.

We have read the Academic Misconduct Policy, Statute 16 and Regulation 16.2 relating to Student

Discipline and Misconduct, which are available on the University's website and understand that we are

bound by such Policy, Statute and Regulation and that we may be subject to student discipline processes

in the event of an act of plagiarism by us.

We understand the nature of plagiarism to include the reproduction of someone else's words, ideas or

findings and presenting them as our own without proper acknowledgement. Further, we understand that

there are many forms of plagiarism which include direct copying or paraphrasing from someone else's

published work (either electronic or hard copy) without acknowledging the source; using facts, information

and ideas derived from a source without acknowledgement; producing assignments (required to be

independent) in collaboration with and/or using the work of other people; and assisting another person to

commit an act of plagiarism.

Name Student

number

Sections

Allocated

Sections completed Signature Date

STATEMENT OF AUTHORSHIP

We each certify that our own contribution in the attached material is original work and that we have no knowledge of

an act of plagiarism committed by any member of this group. We declare that no other person's work has been used

without due acknowledgement. Except where we have clearly stated that we have used some of this material

elsewhere, it has not been presented by us for examination in any other course or Subject at this or any other

institution. We have read the Academic Misconduct Policy, Statute 16 and Regulation 16.2 relating to Student

Discipline and Misconduct, which are available on the University's website and understand that we are bound by such

Policy, Statute and Regulation and that we may be subject to student discipline processes in the event of an act of

plagiarism by us. We understand the nature of plagiarism to include the reproduction of someone else's words, ideas or

findings and presenting them as our own without proper acknowledgement. Further, we understand that there are

many forms of plagiarism which include direct copying or paraphrasing from someone else's published work (either

electronic or hard copy) without acknowledging the source; using facts, information and ideas derived from a source

La Trobe University

without acknowledgement; producing assignments (required to be independent) in collaboration with and/or using the

work of other people; and assisting another person to commit an act of plagiarism.

La Trobe University

Appendix 3: Marking Sheet / Guide for Assignment - Report

Names of Student:

___________________________________________________________________________

Marks out of

100

Marks obtained

Executive Summary 5

Table of Contents with Page Numbers

Introduction 2

Company and Product Analysis 10

Comparative Country and Product Market

Attractiveness Assessment

Market Selection with Justification and

Opportunity Statement

Entry Strategy 25

References, Clarity of Expression, Grammar etc. 10

Tables and Figures 1

Appendices

Total 100

Assignment Component of Total Assessment =

25%

Comments:

________________________________________________________________________

La Trobe University

Appendix 4: La Trobe Library Resources

Bundoora Campus

La Trobe University: Bundoora Campus

LIBRARY RESOURCES

FOR MARKETING

Finding Books

Books on marketing are found in the General Collection of the Library (level 3) at

658.8 (Marketing) and 659.1 (Advertising). Some useful subject headings to use on

the Library’s web catalogue (http://library.latrobe.edu.au/search ) are:

Advertising

Advertising - Australia

Communication in

marketing

Competition

Consumer behavior

Direct marketing

Export marketing

Internet marketing

Marketing

Marketing - Australia

Marketing - Management

Marketing channels

Marketing research

New products

Physical distribution of

goods

Product management

Retail Trade

Sales promotion

Services industries -

Marketing

Strategic planning

*The term Marketing

can be used in

combination with

types of commodities,

products & services

Eg. Tourist trade -

Marketing

Alternatively use Keywords search to retrieve all records that contain your search

words anywhere in the record.

Useful journals

Print journals are held in the Serials Collection of the Library (Level 1). Many

marketing journals are available electronically via Proquest 5000 databases

(ABI/Inform, Proquest Asian Business, etc.), Emerald and Expanded Academic

ASAP, etc. Please see page 2 for further details. The following list represents a

selection of journals only.

La Trobe University

JOURNAL TITLE PRINT /

ONLINE

JOURNAL TITLE PRINT / ONLINE

Administrative

Science Quarterly

Serials 658

A23 /Online

Journal of

Consumer

Satisfaction

Dissatisfaction &

Complaining

Behavior

Serials 658 C75

Australasian Journal

of Market Research

Serials 658.8

A93

B&T Weekly Serials 659 B1 Journal of

Interactive

Marketing代写assignment 拉筹伯INTERNATIONAL MARKETING MKT3IMK

Online

Business Review

Weekly

Serials 650

B973

Journal of

Marketing

Serials 658 J865 / Online

Business Week Serials 330

B971 /Online

Journal of

Marketing Research

Serials 658 J867 / Online

Creativity &

Innovation

Management

Serials 658

C91 /Online

Journal of

Marketing Theory &

Practice

Online

Direct Marketing Online Journal of Personal

Selling & Sales

Management

Online

European Journal

of Marketing

Online Journal of Product

& Brand

Management

Online

Harvard Business

Review

Serials 650

H33

Journal of Retailing Online

International

Journal of

Advertising

Serials 659 I6 Journal of Service

Research

Serials 338.4 J864 /

Online

International Journal

of Market Research

Serials 658

J874 /Online

Journal of Services

Marketing

Online

International Journal

of Research in

Marketing

Serials 658 I8 /

Online

Journal of the

Academy of

Marketing Science

Serials 658 J876 / Online

International

Marketing Review

Online Management

Science

Serials 658 M264

JMR, Journal of

Marketing Research

Serials 658

J867 / Online

Managing Service

Quality

Online

Journal of

Advertising

Online Marketing & e-

business

Serials 658 M34

La Trobe University

Journal of

Advertising Research

Serials 659 J86

/Online

Marketing

Intelligence &

Planning

Online

Journal of Business Serials 650 J86

/Online

Marketing

Education Review

Serials 658 M29

Journal of Business

and Industrial

Marketing

Online Marketing Research Online

Journal of Business

Research

Serials 658

J877 /Online

Psychology &

Marketing

Online

Journal of Consumer

Marketing

Online Qualitative Market

Research: an

International

Journal

Online

Journal of Consumer

Research

Serials 658.8

J86 /Online

Social Marketing

Quarterly

Serials 658 S67

Total Quality

Management

Online

The quickest way to access specific electronic journals is via a title search in

the La Trobe University Library catalogue

Dictionaries

Printed marketing dictionaries are held in the Reference Collection of the Library (Level 2). Some recent dictionaries include:

 Dictionary of marketing and advertising. Jerry M. Rosenberg. New York, J.Wiley, c1995.

Reference 658.8003 R813d

 Dictionary of social and market research. Wolfgang J. Koschnick. Hampshire England, Gower, c1996. Reference 658.8303 K86d

 Dictionary of terminology: advertising (University of Texas at Austin)

http://advertising.utexas.edu/research/terms/

 Glossary of marketing research terms (ESOMAR)

http://www.esomar.nl/EGlossary.htm

 Ilia Afanasieff’s marketing encyclopedia

http://www.nets.kz/ilia.nets.kz/marketing.html

 Marketing: the encyclopedic dictionary. David Mercer. Malden, Mass, Blackwell, 1999

Reference 658.8003 M554m

Finding articles in journals

Indexing and abstracting services help you find references to journal articles. Some also index book chapters, conference papers and theses, while

others provide full text articles. Access is from the Library’s homepage, under the Databases link at:

http://www.lib.latrobe.edu.au/databases/subject.html

Those marked * can only be accessed in the Library. To access databases off-campus see instructions under the Off-Campus Access link at:

http://www.lib.latrobe.edu.au/services/wamproxy.html

Service Description Coverage Access

ABI-Inform Global

(Proquest 5000)

ABI/Inform is an authoritative source for worldwide business and

management information, providing bibliographic information and abstracts

to articles from over 1500 journals and full text articles for over 800 journal

titles from 1987-. Includes marketing, advertising and trade journals

Full text

1987-

Abstracts

1979-

WWW

ABIX (Australian

Business Index)

ABIX abstracts Australian newspapers and journals, including: Australian

Financial Review, Asian Business Review, The Australian, Business Review

Weekly, Marketing, Retail World and some trade journals. Includes reported

information on companies and industry developments.

Abstracts

1981-

Library

Academic Research Multidisciplinary database useful for international information, includes some Full text WWW

La Trobe University

Library

(Proquest 5000)

full text Marketing journals.

Note: Date coverage varies across titles

mid/late

1990’s-

Abstracts

1980’s-

AusStats Australian statistical database from the Australian Bureau of Statistics. In

addition to the freely available information on the site from Summary

Information (Main Features), AusStats provides access to a large amount of

data - including 1000s of statistical tables.

Full text

WWW

Australian Public

Affairs Information

Service (APAIS) on

AUSTROM

APAIS on AUSTROM is an index to all the major Australian social science

journals, including some coverage of Australian marketing information. It

does not index Australian trade journals.

Abstracts

1978-

WWW

Consumer Science

Index (CSI) on

AUSTROM

CSI on AUSTROM is an index to Australian and some overseas literature

looking at consumer behavior / research, advertising and marketing of chiefly

textiles and foods. Includes some citations to marketing / marketing

research articles.

Abstracts

1988-

WWW

Current Contents Current awareness index to the table of contents of 7500 of the most heavily

cited journals worldwide, in all major disciplines, including marketing

Abstract /

Index

1993-

WWW

EconLit

Comprehensive index to the world’s economic literature, produced by

American Economic Association. Includes coverage of consumer

economics, country studies, industry studies and marketing.

Abstracts

1969-

WWW

Emerald Access to over 100 international management / business journals, including:

European Journal of Marketing, Journal of Consumer Marketing, Journal of

Services Marketing, etc.

Full text

1994-

Abstracts

1989-

WWW

Expanded Academic

ASAP

Multidisciplinary database useful for international information, includes some

full text Marketing journals. Titles include: Brandweek, Direct Marketing,

Journal of Business, Journal of Consumer Research, Journal of Retailing,

Mediaweek.

Note: Date coverage varies across titles

Full text

Late 1980’s-

Abstracts

1980-

WWW

Proquest Asian Business

(Proquest 5000)

Business, management, general trade & financial information for the Asian

region. Full text access to around 60 titles

Note: Date coverage varies across titles

Full text

Mid-Late

1990’s

Abstracts

1980’s-

WWW

Proquest European

Business

(Proquest 5000)

Business, management, general trade & financial information for Europe.

Full text access to around 100 titles

Note: Date coverage varies across titles

Full text

1990’s-

Abstracts

Late 1970’s-

WWW

ProQuest 5000

Set of cross-disciplinary databases under the umbrella name of ProQuest 5000.

Databases of interest to business: ABI/Inform Global; ABI Global – Peer

Reviewed; Academic Research Library; Accounting & Tax; Banking Information

Source; Career and Technical Education; ProQuest Asian Business; ProQuest

Computing; ProQuest European Business; ProQuest Telecommunications.

Includes full text journals.

Please Note: To search individual databases select via database title. To search your

own combinations of databases enter into any ProQuest database and select

Collections

Full text

Mid 1980’s-

Abstracts

1979-

WWW

WileyInterscience

Full text Wiley Journals. Includes 30 business journals, eg. Journal of Direct

Marketing, Journal of Interactive Marketing, Psychology & Marketing, etc.

Full text WWW

Finding newspaper articles

Current print issues of the newspapers are found in the Serials section on Level 1.

Electronic newspapers

Service Description Coverage Access

Age and Good

Weekend

Full text version of the Age including: Accent, Business Age, Editorials,

Entertainment Guide, Green Guide, Letters to the editor, Sunday Age. Graphics

& classifieds not included. The Age web site http://theage.com.au/cgi-

bin/archive.pl includes free access to the past 4 weeks issues. See also F2

News Store

1993- Library

ABIX (Australian

Business Index)

ABIX is a bibliographic abstracting service of chiefly Australian newspapers and

journals, including: Australian Financial Review, Asian Business Review, The

Australian, Business Review Weekly, Marketing, Retail World and some trade

journals. Includes reported information on companies and industry

developments

Abstracts

1981-

Library

Academic

Research

Newspapers

(ProQuest 5000)

Search The New York Times, Wall Street Journal, USA TODAY and Barron's. Full text

1990’s-

Abstracts

Late 1980’s

WWW

F2 News Store Search a comprehensive index to Fairfax's publications for the last 11 years & Last 11 WWW

La Trobe University

partial index to 1986. Includes: The Age, Australian Financial Review, BRW,

Sydney Morning Herald, Personal Investor, Shares.

See: http://newsstore.f2.com.au/