OMGT2191-Strategic Operations Supply Chain Management 代写
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OMGT2191-Strategic Operations Supply Chain Management 代写
OMGT2191-Strategic Operations and Supply Chain Management
1 RMIT University
- Essay Questions and Answers – Practice-Week 1 1
1) Explain why supply chain flows are important.
Answer: Supply chain flows are important, because there is a close connection between the
design and management of supply chain flows (product, information, and cash) and the
success of a supply chain. The success of many companies can be directly traced to the
design and management of an appropriate supply chain. The failure of many businesses can
be linked directly to their inability to effectively design and manage supply chain flows.
2) Explain the 3 decision phases (categories) that must be made in a successful
supply chain.
Answer: The 3 decision phases that occur within a supply chain are supply chain strategy
(or design), supply chain planning and supply chain operation. Decisions relate to the flow of
information, product and funds. The difference between categories depends upon the
frequency of each decision and the time frame over which it has an impact. During the
supply chain strategy phase, a company determines what the chain's configurations will be,
how resources will be allocated, and what processes each stage will perform. This will
establish the structure of the supply chain for several years. Supply chain planning deals
with decisions with a time frame from 3 months up to a year. The planning phase must work
within the constraints established in the strategy phase. Planning decisions include which
markets to supply from which locations, subcontracting of manufacturing, inventory policies
and timing and size of marketing promotions. The supply chain operation phase operates on
a weekly or daily time horizon and deals with decisions concerning individual customer.
3) Describe the cycle view of the processes within a supply chain.
OMGT2191-Strategic Operations Supply Chain Management 代写
Answer: The cycle view divides the supply chain into a series of 4 cycles between the 5
different stages of a supply chain. The cycles are the customer order cycle, replenishment
cycle, manufacturing cycle and procurement cycle. The customer order cycle occurs at the
customer/retailer interface and includes all processes directly involved in receiving and filling
the customer. The replenishment cycle occurs at the retailer/distributor interface and
includes all processes involved in replenishing retailer inventory. The manufacturing cycle
typically occurs at the distributor/manufacturer (or retailer/manufacturer) interface and
includes all processes involved in replenishing distributor (or retailer) inventory. The
procurement cycle occurs at the manufacturer/supplier interface and includes all processes
necessary to ensure that the materials are available for manufacturing according to
schedule.
Objective: LO 1.3: Describe the cycle and push/pull views of a supply chain.
1 This practice is adapted from: Chopra, S. and Meindl, P. (2015) Supply Chain Management: Strategy, Planning
and Operation. Pearson.
OMGT2191-Strategic Operations and Supply Chain Management
2 RMIT University
4) Explain the push/pull view of the processes within a supply chain.
Answer: The push/pull view of the supply chain divides supply chain processes into two
categories based on whether they are executed in response to a customer order or in
anticipation of customer orders. Pull processes are initiated in response to a customer order.
Push processes are initiated and performed in anticipation of customer orders. The push/pull
boundary separates push processes from pull processes. This view is very useful when
considering strategic decisions relating to supply chain design, because it forces a more
global consideration of supply chain processes as they relate to the customer.
5) Explain the three macro processes within a supply chain.
Answer: All processes within a supply chain can be classified into three macro processes
which are Customer Relationship Management (CRM), Internal Supply Chain Management
(ISCM), and Supplier Relationship Management (SRM). Customer Relationship
Management (CRM) includes all processes that focus on the interface between the firm and
its customers such as marketing, sales, call center management and order management.
Internal Supply Chain Management (ISCM) includes all processes that are internal to the
firm such as finalization of demand and supply plans, preparation of inventory management
policies, order fulfillment and planning of capacity. Supplier Relationship Management
(SRM) includes all processes that focus on the interface between a firm and its suppliers
such as evaluation and selection of suppliers, negotiation of supply terms and
communication regarding new products and orders.
6) Discuss the differences of push and pull supply chain processes.
Answer: Processes in a supply chain fall into one of two categories depending on the timing
of their execution relative to end customer demand. With pull processes, execution is
initiated in response to a customer order. With push processes, execution is initiated in
anticipation of customer orders based on a forecast. Pull processes may also be referred to
as reactive processes because they react to customer demand. Push processes may also
be referred to as speculative processes because they respond to speculated (or forecasted)
rather than actual demand. The push/pull boundary in a supply chain separates push
processes from pull processes. Push processes operate in an uncertain environment
because customer demand is not yet known. Pull processes operate in an environment in
which customer demand is known. They are, however, often constrained by inventory and
capacity decisions that were made in the push phase.
OMGT2191-Strategic Operations Supply Chain Management 代写
