Last updated 29 July 2015
IMPORTANT: FACULTY LATE SUBMISSION POLICY
Extensions/Late submission: Extensions to the dates for submission of assessment (including workshops) will be considered only if a written request with supporting documentation is submitted and negotiated with the Unit Chair at least 72 hours BEFORE the due date/time of submission.
Assessments submitted late without an extension being granted will not be marked. These will be held until final grading and may be taken into consideration in a pass/fail situation.
Please note that for an assessment to be considered in this manner it must be submitted no more than 7 days after the stated due date for submission. Further, if you find yourself in this situation the Faculty of Business and Law policy in these cases is that students need to achieve at least 45% overall for any concessions for your late assessment to be taken into consideration.
It is your responsibility to manage your progressive assessment in this unit, including your results for workshops. Please be aware that the teaching trimester closes on Friday 2nd of October - This is your last opportunity to raise any issues with your workshop leaders - ALL progressive assessment marks must be finalised by then for inclusion in exam marking and final results. No further alterations or additions to marks can occur from this date on.
WORKSHOP EXERCISES (40%)
Students are to use the Workshop Assignment workbook available from the DUSA book store. Please note the following information:
On-campus enrolled students: N.B. If you cannot attend workshops, please enrol in off-campus mode, otherwise you forfeit your workshop marks. You must submit in your enrolled workshop, otherwise you forfeit your workshop marks. If missing a workshop for medical reasons you must email [email protected], include details of your workshop (Workshop Leader's name, campus, day, time and room number) and attach a medical certificate. Please note that "work commitments" are not normally considered a sufficient reason for missing a workshop.
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If you are an on-campus student, you are to enrol in one of the workshops shown in the Workshop Timetable using the STAR system.
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Prepare for the workshop modules by viewing the talking book videos and reading the sections of the textbook mentioned in the learning objectives for each talking book video linked from NAVIGATOR.
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Complete Part 1 of each module in your workbook and then complete as much of the remaining sections for each Workshop Exercise as you can before the workshop and be prepared to contribute in class. This means reading and watching all videos before each workshop aka seminars).
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Your workshop exercise for the particular module will be peer-reviewed and one of the forms handed to your lecturer so that the marks (1 mark for each of four sections = 4 marks) can be entered into your grade book. These will be checked by your workshop leaders at the conclusion of each workshop. The marks will appear in the week following the particular module.
Off-campus enrolled students: N.B. If you cannot attend streaming workshops, you will be working alone unless you form a study group in your location.
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You may attend any of the live streamed workshops (see the Workshop Schedule T2.pdf) by logging into Blackboard Collaborate linked from RESOURCES tab and available ONLY to off-campus students. You do not enrol through the STAR system.
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Prepare for the workshop modules by viewing the talking book videos and reading the sections of the textbook mentioned in the learning objectives for each talking book video linked from NAVIGATOR.
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Complete as much of the Workshop Exercise as you can before the workshop and be prepared to contribute in the streaming video class using a headset microphone, remembering that the online version will only be open from 9:00 AM AEST Wednesdays to 11:59 PM AEST Thursdays each week. You cannot see the online Workshop Exercise, nor submit outside these times. This is why we recommend you obtain the hard copy of the workbook from the DUSA bookstore and then prepare your answers at any time that suits you. We recommend that you complete the module answers in Word, then cut and paste into the online form linked to CONTENT on CloudDeakin.
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Your workshop exercise for the particular module will be completed online through the ePortfolio system in CloudDeakin. A video 'HowTo' is linked from the off-campus area in RESOURCES and cannot be seen or used by on-campus students. Your workshop exercise will be reviewed and the marks (1 mark for each of four sections = 4 marks) entered into your grade book by the week following the particular workshop.
MARKETING ASSIGNMENT (20%)
Assignment (2000 words +/- 10%)
The measurement of marketing activity is essential if marketing strategy and its performance is to be properly evaluated. Marketing metrics are discussed throughout your textbook and in this unit. They are also an important aspect of marketing reporting which the Australian Marketing Institute (A.M.I.) has sought to assist member companies to use. Their use has been studied by various academic researchers (see Google Scholar and your textbook for examples) with findings reported concerning the use of such metrics. Nevertheless, it seems that marketing metrics are not universally used by marketing organisations.
Your task is to examine and discuss share of voice as it relates to brand/product. You are to indicate how this metric is used (academic and professional papers), and suggest why marketing management place such importance on this aspect of marketing. You are expected to indicate the benefits to both marketing organisations (e.g., profit/not-for-profit/government and other institutions) and their customers following a review of the aforementioned literature.
Deakin guide to referencing. (Please use Harvard in the Business Faculty)
Assignment Submission Guidelines
Marketing Assignment: See NAVIGATOR
The following file name format should be used:
MMK277-Student Name–share_of_voice.doc (or docx)
Turnitin is linked to the drop box. After you submit your assignment to the drop box, the report is automatically processed by Turnitin. TURNITIN checks that you have not unwittingly used the work of others’ (i.e., academic and trade authors, etc). There are penalties for plagiarism at this university that are described in the MMK277 unit guide and on Cloud Deakin. All Turnitin reports will be assessed by the Unit Chair. Team leaders will be notified if there is an issue with similarity index.
There is a Turnitin draft link available on Cloud Deakin to assist you with checking your work throughout trimester. Turnitin help file :
http://www.deakin.edu.au/students/clouddeakin/help-guides/assessment/plagiarism
Late submission: Late submissions will not be accepted without requests for late submission. Such requests must be directed to the Unit Chair and must meet Faculty guidelines for special consideration. If you need an extension for the assignment, you do not need to apply formally to the Faculty for special consideration. However, you will need to email the Unit Chair at least 72 hours BEFORE the due date (via 277helpt2) with your request and you will need to meet the Faculty’s special consideration requirements - work commitments are not a sufficient reason for an extension. Please see the Unit Guide for rules about Special consideration and University processes.
Please note that you are expected to be working progressively on the assignment – unless exceptional circumstances apply, requests for extensions that are received in the week preceding the due-date are not likely to be granted. The Unit Chair’s response to such requests is likely to be for you to submit the latest version of your assignment on the due-date. Note that work commitments and being busy with other assignments are not grounds for special consideration. Requests for extensions will not be given without substantiating documentation.
EXAMINATION (40%)
There is a hurdle whereby you must pass the final exam with 20/40 (i.e., 50% of exam marks)
Examination Period: Monday 8 until Friday 19 June 2015. Please check your examination timetable for the date of the examination.
The final examination is a two-hour, closed-book paper worth 40% of the unit’s marks. Please note, specific topics to be examined will NOT be advised i.e., all material is examinable. You do not need to bring along a calculator to the final exam. You MUST pass the examination to pass MMK277 Marketing Management.
The structure of the final exam will be similar to the structure of the workshop exercises and much will be drawn from there. So, if you cheat in the Workshop Exercises by taking short-cuts or copying the work of others, you are only cheating yourself.
We reserve the right to make amendments to the following Final Exam structure should it be necessary as there are multiple versions of the exams for various timezones:
Part 1. 20%
Four Conceptual Understanding items from across the Modules, with definitions embedded –20%
Part 2. 30%
Either Section 1 or Section 2 questions will appear in the exam paper you sit, but not both
Section 1. Marketing in Action (MIA)
(The Marketing in Action, or an extract, will be printed on the exam paper)
OR
Section 2. Marketing Metric Spotlight
(The Marketing Metric Spotlight, or an extract, will be printed on the exam paper)
Part 3. Journal Article Discussion 25%
Two Journal article questions from one journal article (drawn from the workshops)
(As the journal article is not printed in the exam paper, you will be advised which
Journal article will be included in your exam paper prior to the exam)
Part 4. Hot Topic 25%
Please note that while the Part 3 Journal article in the final exam is drawn from those covered in your workshops (and which you will be advised of), we reserve the right to vary the questions from those discussed in the workshops (seminars).
Q&A
Please address assessment and administrative queries on Cloud Deakin so that all may see the answers and not repeatedly ask the same question thereby causing people to read the same thing over and over, thereby wasting your fellow students’ time and causing them annoyance. Any personal or confidential queries should be addressed to the Unit Chair or Co-chair using the MMK277 e-mail address: [email protected]
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