代写 ECF3120 CONSUMER ECONOMICS assignment
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代写 ECF3120 CONSUMER ECONOMICS assignment
Semester 1, 2016
Fridays, 10-12nn, Bldg B Rm 2.14
Dr. Rebecca Valenzuela
Department of Economics, Monash University
ECF3120
CONSUMER ECONOMICS
Week
LECTURE
Topic + /References ++
1
Introduction: The Consumer Rocks! Ref: Soderlind* Ch 1-2
2
Consumer Preferences & Constraints Ref: P&R Ch3 Sec 3.1 & 3.2
3
Consumer Choice Ref: P&R Ch3 Sec 3.3-3.5
5
Individual & Market Demand Ref: P&R Ch4 Sec 4.1-4.5 Appendix
6
Risks and Uncertainty Ref: P&R Ch5 (exc. Sec 5.4)
7
Analysis of Competitive Markets Ref: P&R Ch 9
8
Research Proposal Presentations
9
Markets with Asymmetric Information Ref: P&R Ch17 Sec 17.1-17.4
10
Comp Markets, Genl Eq & Efficiency Ref: P&R Ch 9 & Ch16 Sec. 16.1-16.2
11
Equity, Efficiency & Why Markets Fail Ref:P&R Ch16 Sec. 16.3,16.6 & 16.7
12
Review
Consumer Economics
Consumer economics is a branch of
economics principally concerned with
the microeconomics analysis behaviour
of consumers - families/households or
individuals.
Chapter 1 & 2, Soderlind “Consumer Economics: A Practical Overview”
The Sovereign Consumer
• Adam Smith (1723-1790)
• Father of economics & author, Wealth of
Nations (1776)
Consumers should be given widespread
freedom and authority in economic affairs.
Chapter 1 & 2, Soderlind “Consumer Economics: A Practical Overview”
The Sovereign Consumer
• Consumers today are not 100% sovereign but
close
• Consumers lead national development
mixed economy
“rebuttable presumption”
Chapter 1 & 2, Soderlind “Consumer Economics: A Practical Overview”
Consumer Economics
• Should consumers be trusted to guide
national economies?
• If not, should these economies be regulated?
• How much regulation is best? And by who?
Chapter 1 & 2, Soderlind “Consumer Economics: A Practical Overview”
How Consumer Guide Modern
Economies
• By their purchases
• By their votes
• By their feet
Why Study Consumer Economics?
• to study and understand the behaviour of individuals in the
economy, as they are faced with alternatives economic
options: what to buy, what to do, where to go, how to do
things, how to go places, etc. etc.
• to use economic tools of analysis to understand consumer
choice and identify what factors affect these decisions.
• leads us to understand how the economy operates, how
different sectors in the economy affect each other, it can
influence production decisions of firms in the economy and is
also a major influence on how the government makes up or
adopts particular policies.
The Rational Consumer
A rational consumer has a well-defined objective,
knows the consequences of alternative actions,
and chooses actions that are consistent with the
objective.
The Pilgrim Consumer
“developing” “learning” “doubt”
“embattled self-image” “delusion”
“need to change” “confusion” “crisis”
“information overload” “groping”
“searching for meaning”
Fig 1. The Life Cycle Pattern of Income and
Spending
20 30 40 50 60 70 Age
Spending
Income
$
Change in Mean Incomes & Expenditure over time, Australia
Income
Expenditure
The Role-Playing Consumer
• Consuming for “Roles”
• Institutions & Roles influence consumption
• Consumption as a signaling device
• Thorstein Veblen, The Theory of the Leisure Class (1953):
“conspicuous consumption”
The Role-Playing Consumer
• Thorstein Veblen, The Theory of the Leisure Class
(1953): “conspicuous consumption – greatest source
of waste in societies ...”
The Economics of Consumption
• Individual choice & the economic environment
• Scarcity & Trade-Offs
• Opportunity costs
代写 ECF3120 CONSUMER ECONOMICS assignment
• Risks v Opportunities
The Economics of Consumption
• Law of Demand
• Law of Supply
• Market Equilibrium
• Efficiency v Equity
• Pareto Optimality
Economics of Consumption
Key Influences
• Economic Systems
• Population Changes
• Technology
Population Pyramid, Australia, 1980 & 2013
Source: abs.gov.au
Trends ... Δs 1980 to 2013
• Australians are living longer
• Less children in population
• Fewer couples getting married
• More women in labour force
• Longer hours at work
• Gen X & Y most highly qualified
• Move from rural to urban areas for young
• Very culturally diverse
Next Week …
•Modelling preferences
•Indifference curves
•Willingness to substitute
代写 ECF3120 CONSUMER ECONOMICS assignment