Task 2 - Parts A, B & C
Assessment task 2a: Assignment ‘strategic management report’ component 1 ‘Group’: Project plan (10 marks worth)

Goal:	The purpose of this component is to help you familiarise   and build relationships with your team members, clarify the roles of team   members and ensure that each member makes a worthwhile contribution in   producing a high quality report and to be able to submit the report on time   (time management).  You are required to   submit this component to your tutor in week   5. This assignment will be based on a case study context provided in this   document under Assessment Task 2B and on Blackboard. There are three components   for this task in total..
Product:	Project Plan - Strategic Management Report
Format:	This is a group assessment. The length of this assignment   should be approximately 750 words.  In this component you are required to   provide an outline of the following aspects: Names of the team members and their roles in   the assignment  as to who is going to   do what and when How often you are going to meet as a group and   what you are going to discuss in the meeting List of references including the industry   reports if any that you are going to use in completing your assignment Project activity schedule for progress   monitoring to ensure that you are able to submit your assignment on time Your strategy for addressing the conflict if   any in your group
Criteria	Level of comprehensiveness of the project plan ( 4 marks) Roles and responsibilities of team members clearly   outlined  (2 marks)                        Appropriateness of research materials  (2 marks)                                       Clearly defined and achievable scheduling   (2 marks)

 
Assignment Task 2b: Assignment ‘Strategic Management Report’ - Component 2 ‘Group’: ‘Main Written Report’ (30 marks worth)

Goal:	This task is an opportunity to   develop your strategic management skills through the production of an   authentic report for a business/industry case study. Please check Blackboard   for case study.
Product:	Strategic Management Report
Format:	This is a group assessment. The length of this assignment   should be approximately 2500 words.
Criteria	Marks will be allocated using the marking guide - please   see marking criteria. For marking consistency, a marks moderation   meeting will be held with all markers.

 
 
Additional information and summary context for the main component of the Strategic Management Report ‘Group Size – 4 People’: Description
‘In contemporary business settings it is asserted, if you are not doing the disrupting in your industry then somebody else will be. At  a time where product and industry lifecycles are at their shortest and technology is converging in settings where linear thinking is fast becoming outdated , the basis for the challenge of strategic management has never been so turbulent.
Consider the impact fifteen years ago of the internet on newspapers, more recently Uber on the taxi industry, Spotify on the music industry, Netflix on the television industry and air bnb on accommodation industry? Disruptive technology is being used to drive competition, derail long held assumptions and open the minds of consumers and corporate executives to all manner of possibilities for the future.
The futurists tells us – this is just the beginning, and the Kodak moments; the moments where the problem and the solution look one another in the eye and the nimble, under-capitalized upstart grabs the advantage of hesitation due to a single light bulb moment will become the norm.
Disruption of course comes with risk, and organisations are grappling with change and transformation where exponential growth is demanded by shareholders – where does the line break due to tension between threat and opportunity?
The challenge for AT2 is to select an organization which is either disrupting or being disrupted in the current Australian context and apply and discuss strategic management frameworks as related to your chosen organization and selected industry.’
 
You need to prepare and submit a written strategic management report on or before the due date (Wednesday, 3:30pm, week 12). In preparing this report, you need to analyse your chosen context (organisation and industry)demonstrating your ability to identify the strategic approaches (corporate, business and functional levels) and apply the relevant strategic management frameworks (for example, Porter’s 5-forces, environmental analysis, Strengths and Weaknesses analysis) that have been covered in this course, with a view to generating feasible recommendations. In your report, you are required to cite at least 10 relevant references (excluding your textbook). 
Journal articles would be preferable. Some of the leading journals in management area are Strategic Management Journal, Journal of Business Strategy, Long Range Planning, Academy of Management Journal, Academy of Management Review, Australian Journal of Management, British Journal of Management, California Management Review, Harvard Business Review, Journal of Management, Journal of Organisational Behaviour, Business Horizons, Organisation Studies, Technovation.
For completing the strategic management report, you will need to use the context provided here and on Blackboard and carry out more research on your chosen company, library catalogues, relevant web-sites, Google Scholar and electronic databases (e.g. Proquest) for journal articles.
Please note that your written assignment must include appropriate sources of the reference materials you have used in its preparation, i.e, in-text referencing and a listing of references at the end of the assignment - websites such as Wikipedia, answers.com, indianchild.com are not appropriate. AS a rule of thumb – recognized industry and company websites for applied industry information, and peer reviewed academic journal articles for course theory and frameworks. You will find Summers and Smith’s Communication Skills Handbook helpful for the Harvard style referencing formats (both in-text and list of references) that you are expected to use in your assignment. The length of this assignment should be approximately 2500 words - please note that marks will be deducted for assignments exceeding 3000 words.
The word count of the report does not include the executive summary, table of contents, figures, tables, references and appendices.
Please ensure that names of all group members, student numbers, tutor’s name and the tutorial you attend are clearly shown on the cover page of your group assignment. Late submission of the assignment will not be acceptable and marks will be deducted per day unless there are special circumstances.
The report could cover the following components (tentative structure):

• Title page of the report
• Executive summary
• Table of contents
• Introduction (purpose of the report, scope of the report, limitations if any, method you used in completing this study e.g. brief outline of the process, use of electronic databases such as Google Scholar, Proquest etc.)
• Body of the report

• Identification of strategic approaches (corporate, business and functional levels)
• Identification of the competitive advantage if any (possible application of VRINE)
• Analysis of the external ‘PESTEL’ and internal  environment / Strengths and Weaknesses  analysis
• Application of Porter’s five forces model to analyse the strength and nature of competition in the industry and to determine whether the industry is attractive.
• Identification  of critical issues

• Conclusions and recommendations (with justifications) ‘Hint: Recommendations should discuss as to how the key issues identified in the report can be addressed and how strengths can be capitalized to grab the market opportunities’
• List of references (at least 10 references excluding your textbook, journal articles preferable)
• Appendices if any

 
Due Date: Week 12, Wednesday, 5:00pm AEST, Word Length: 2500 words, Weighting: 30%
Group size: 2 – 4  people
Marking guide presented below indicates the allocation of marks in different criteria. As this is a group assignment, everyone in the group will be expected to contribute equally in the assignment. The group members will be required to complete and attach the peer evaluation report with their assignment at the time of submission of the report if the group members feel that they have not contributed equally. 
Assessment Task 2c: Assignment ‘Strategic Management Report’ - Component 3 ‘Group’: In-class Presentation (10 marks worth)

Goal:	The purpose of this task is to enable you to develop your   presentation skills – a key skill in business.
Product:	In-class presentation (group)
Format:	15 minutes presentation of what you did, how you did, what   you found in your project and what your recommendations are
Criteria	The following criteria will be used for marking   your presentation: Introduction of group members, their roles,   project objectives, and the method used in collecting information Professional disposition Application of relevant strategic management   concepts, frameworks and theory Key findings from your study Conclusions and recommendations