代写 BUS 7361/ International Business

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    • Faculty of Business and Information Technology
    Programme: BABS / GDABS
    Lecturer Name: Adnan Iqbal
    Course Title/ Number: BUS 7361/ International Business 
    Assessment 2 – Individual Report
    Due Date:  Week 9
    Marks 100
    Weighting  25 %
    Type  Individual
    Learning outcomes Assessed: 4 & 5
    Word Limit  2000 10% +/-
    Rationale
    This assessment is designed to assess your understanding of NZ firms' internationalisation
    processes into developing countries, requiring you to investigate and explain whether NZ
    firms actively engage in international business. You have on your desk three proposals from
    firms looking to expand, however you only have the time and resources to write a response
    for one company.
    Proposal 1 is from Fonterra (www.fonterra.com). Fonterra sources milk from farmers,
    collecting around 17 billion litres per year, representing around 86-87% of New Zealand’s
    milk production. Fonterra also collects over 4.9 billion litres of milk overseas through
    farmers and joint ventures. A wide variety of brands are established to cater for the needs
    of different markets around the world. They are seeking to establish high nutrition and
    health-oriented brand Lanka in the Sri Lankan market where nutritional commodities are
    scarce.
    Proposal 2 is from BurgerFuel (http://www.burgerfuel.com/nz/ ). BurgerFuel is a New
    Zealand based chain of gourmet burger restaurants in different locations all over the world.
    In the few years Middle East continues to experience major turmoil as a region but despite
    this BurgerFuel has managed to increase their footprint by adding 2 more restaurants in
    UAE, 2 in Saudi Arabia, 2 in Egypt and 2 in the new territory of Kuwait. Now the BurgerFuel
    is looking to establish a gourmet burger restaurant in Lebanon. This restaurant will be
    responsible for offering the items such as vegan/ vegetarian food, gluten-free, halal, and
    some organic food products.
    Proposal 3 is from ANZ Bank (www.ANZ.com). ANZ has largely operated within Australasia
    and moving the Bank's focus into Asian countries where the bank will target the wealthier
    customers who see value in using a foreign bank. In some countries, establishing a retail
    presence/ full services bank from scratch would be too costly/difficult and therefore a retail
    business/ high end service is a strategy for the future. Japan, Korea, and The Philippines
    would be countries in this category.
    Select the proposal you feel is most appropriate for the location you have chosen and write
    a report to persuade the company that your chosen developing economy location is the
    best place for them to expand. 
    Tasks and their details:
    You will need to cover the following areas and justify how they will meet the needs of the
    company:
     Perform Political, legal, regulatory environment, social, technological and cultural
    factors. In your analysis, select any two factors from each head.
    o Political Factors
      Government type and stability
      Bureaucracy Issues
      Trade restrictions or reforms
      Corruption (0.5 x2 = 1 mark)
    o Legal and Regulator factors
     Regulatory Bodies
     Taxes
     Health & safety laws (0.5 x2 = 1 mark)
    o Social Factors
     Demographics
     Education
     Life Style
      Ethics and religion  (0.5 x2 = 1 mark)
    o Technological Factors
      Usages of internet, global and local communications
      Potential innovation
      Advances in manufacturing
      Patents  (0.5 x2 = 1 mark)
    o Cultural Factor
     Language and symbols
     Business etiquettes
     Gender roles
      Buying Habits (0.5 x2 = 1 mark)
     Examine the economic development, transportation and communication system in
    the country
    o Economic development System  (1 mark )
     Technological advancement
     Industries
     Living standards
    o Transportation System (1 mark )
     Infrastructure
     Means of transportation
    o Communication System (1 mark )
     Communication methods
     E-Business
     Perform assessment of availability of resources, resource sustainability and
    managing resources for international business operations.
    o Availability of Resources and managing resources for sustainability (4 Marks)
     Financial resource
     Human resource
     Technological resource
     Information resource
      Analyse key stages of international business involvement (Domestic, International,
    Regional and global) and evaluating the features of each level for international
    business opportunities .
    o Key stages of international business involvement and opportunities (4 Marks)
     Domestic level
     International Level
     Multinational level
     Global level
     Evaluate the role of New Zealand Government (NZTE & MFAT) in assisting NZ
    organisations to participate in global business development. (4 Marks)
    You are expected to draw on a broad range of academic journals as well as information from
    government and local body sources.
    Assessment criteria
    You are expected to refer to company documents such as websites, company reports etc.,
    but if you take passages of them word for word without using correct referencing then you
    will not get any marks.
    You are expected to refer to others, cite this and, in your own words, summarise why this is
    relevant, what this means etc. Use APA format throughout your report.
    CRITERIA FOR MARKING ASSESSMENT 2
    LO 4  Recognise
    international business
    issues for developing
    countries 
     Political, legal and regulatory environment, social
    technological and cultural factors
    (5 Marks)
     Economic  development,  transportation  and
    communication system (3 Marks)
     Resource availability, resource sustainability and
    managing resources (4 Marks)
    LO 5  Identify international
    business involvement
    options for NZ
    organisations 
     Key stages of international business involvement
    (Domestic, International, Regional and global)
    (4 Marks)
     Role of New Zealand Government in assisting NZ
    organisations to participate in global business
    development (4 Marks)
    Report Quality
    (5%)
      Quality and coherence of content (3 marks)
      Presentation standard, references (2 marks)