代写 Business Strategy Presentation assignment

Dear students,



As part of the Business Strategy Presentation assignment, you will be required to centre your report around one organisation from a prescribed list. For this session, you may select from the following:

American Airlines
Or
Masters Home Improvement
Or
DHL
 
Assessment 2: Presentation
This assessment is for these students only: Coffs Harbour; Distance Education; Gold Coast; Lismore; Melbourne - Hotel School; PNG - IBS - Enga; PNG - IBS - Port Moresby; SCU Melbourne; SCU Sydney; Sydney - Hotel School; Uzbekistan - MDIS Tashkent.

Assessment	Group/ individual	Learning outcomes	Grading indicator	Min Score	Weight	Length/ duration	Due	Professional accreditation
Presentation	Group	3, 4, 5	Graded	N/A	40%	20 minutes	06 May 2016 5:00 PM	N/A

Business strategy presentation
A key concern of strategic management is making prudent and effective use of an organisation’s resources and capabilities to achieve the organisation’s goals in light of prevailing external conditions. Thus, for this assessment you are required to choose one of two prescribed case study organisations and conduct an analysis of that organisation’s internal and external  environments, then make recommendations as to how the organisation might maintain or improve its competitive advantage.
Requirements
Students must base their report around one of two organisations prescribed by the unit assessor. These will be advised early in the session. Check the MySCU site for details.
Students must work in pairs. On-campus students will arrange themselves into pairs, whilst distance education students will be placed into pairs by their lecturer.
This assessment must be presented and recorded via the Blackboard Collaborate platform. Resources and instructions about how to create, record, and submit the presentation will be made available on the MySCU site. Presentations must be minimum of 18 minutes and a maximum of 20 minutes (presentations significantly longer or shorter will be marked down). Both group members must present roughly equal portions of the presentation.
You will be required to compile a PowerPoint file that will be loaded into Blackboard Collaborate to augment your presentation. Within your PPT show, you must cite a minimum of five (5) academic  references in compiling this report. You must also cite a minimum of six (6) pieces of ‘applied literature’ (e.g. company websites, newspaper and/or industry/trade journal articles) throughout specified sections of the presentation. Details of this requirement are spelt out in the following sub-sections.
Full details of how you will be put into groups, how presentations are to be delivered etc. will be provided in due course via the unit's MySCU site.
Specific instructions
This assessment is designed as an experiential learning exercise by having you apply theoretical concepts to real-world situations in a critical manner. You should adopt the mindset of a business strategist for the organisation you have elected to base your report on.
Section One – Introduction
This is a brief statement of the purpose of the presentation, what its objectives are, and an overview of how the presentation is structured.
Do not dwell on this section. Spend only a cursory amount of time on it; use your presentation time strategically so that important sections (i.e. Sections 2, 3 and 4) are covered in sufficient depth.
Section Two – Analysis of the internal environment
In this section you are required to critically analyse the organisation’s internal environment. You should critically evaluate the organisation’s resources, competencies, and strategic capabilities, and how these contribute to that organisation’s competitive advantage.
In compiling this section you must: critically analyse the organisation’s internal environment. Here you must:
a) critically discuss the organisation’s key resources, competencies, and how those resources and competencies combine to form strategic capabilities. You should also briefly discuss what you believe is the organisation’s key competitive advantage, and comment on its durability.
b) incorporate and discuss at least two (2) ‘applied literature’ references into your analysis to demonstrate wider reading on the organisation you are analysing.
It is strongly suggested that you and address each concept (i.e. resources, competencies, strategic capabilties, competitive advantage) separately. Remember that the marker is looking for you to demonstrate an understanding of each concept - if you present an integrated discussion, how will the marker know when you are referring to resources v competencies v strategic capabilities etc.?
Section Three – Analysis of the external environments
Here you are required to analyse the organisation’s external environments. There are two components to this section: an analysis of the macro-environment, and an analysis of the industry environment.
3.1 Analysis of the macro-environment
In compiling your analysis of the organisation’s macro-environment you must:
a) discuss two (2) contemporary macro-environmental trends pertinent to the organisation you are analysing
b) incorporate at least two (2) ‘applied literature’ references into your macro-environmental analysis to demonstrate wider reading on such issues.
3.2 Analysis of the industry environment
In compiling your discussion on the organisation’s industry environment you must:
a) analyse the organisation’s industry environment using Michael Porter’s Five Forces of industry competitiveness model (refer to Topic 3) to frame your analysis
b) address all five elements of Porter’s Five Forces model
c) incorporate and discuss at least two (2) ‘applied literature’ references into your industry environment analysis to demonstrate wider reading on such issues.
Again, it is suggested that you present a separate analysis of each of the five forces. You should also present a brief summary regarding the broader implications of your five forces analysis.
Section Four – Recommended strategic direction
The purpose of this section is for you to make recommendations regarding the strategic direction of the organisation. That is, are the organisation’s current strategies prudent? And, should the organisation change its strategies?
You must make recommendations for both business-level strategy and corporate-level strategy in this section:
a) Make recommendations regarding business-level strategy by discussing the organisation’s generic strategy (i.e. cost leadership, differentiation, focus, or combination of the strategies - See Topic 5). You should discuss why the organisation should retain or change its current generic strategy in order to maintain or improve its competitive advantage.
b) Make recommendations regarding corporate-level strategy by discussing whether the organisation could create additional value through any of the corporate-level strategies covered in Topic 6.
In this section you must draw upon the analyses you have compiled in Sections Two and Three. That is, there should be a logical link between your discussions in Sections Two and Three and the recommendations you make in Section Four. Failure to make this logical link will result in only minimal marks being awarded for this section.
Adopting a critical demeanour here is essential. You should critically discuss why different strategic approaches may or may not work. For example, if you recommend that the organisation changes to a ‘focused differentiation’ strategy, then you should discuss the benefits and pitfalls of a focused differentiation strategy, and also discuss how a focused differentiation strategy will enable the organisation to maintain or increase its competitive advantage.
It is important that you make use of applied (i.e. newspaper, trade journal articles etc.) and/or academic literature to support your recommendations in this section. Failure to adequately support your argument with pertinent literature will result in only minimal marks being awarded for this section. Note that you must verbally discuss the literature you refer to. Merely citing sources on a PowerPoint slide without verbal discussion will drag your mark down.
代写 Business Strategy Presentation assignment

Section Five – Conclusion
Within this section restate the purpose of the report, then provide an overview of main points covered in your analysis. Ensure that you do not include any new information, only that which has been discussed within the main body of the report.
As with Section One, this is a cursory section. Do not spend lots of time on it. Allocate time strategically to the more important sections that carry higher proportions of marks.
Reference list
All works cited must be included in your reference list. Citations must conform to the referencing style adopted by the School of Business and Tourism, a link to which will be available on the unit's MySCU site.
There is no need to speak to the reference list. Simply include the reference list as your final slide(s) and end the presentation there.
Other considerations
Being a third-year unit, demonstrating an ability to critically analyse the material you read and present is an important marking criterion for this assessment. Merely re-stating information will generally result in a low mark.
Under no circumstances are you to approach any organisations to obtain information. Your analysis must be based entirely on secondary information from sources such as academic or applied literature and other web-based sources. You will find the Factiva database, hosted through the SCU Library website a useful tool for sourcing relevant newspaper/trade journal articles. Consult with SCU Library staff if you are not familiar with this database.
Refer to the SCU Academic Skills Development website for resources and more information on how to undertake critical analysis. This particular document may be of use to you in understanding critical analysis
Please note that due to the complexity of this assignment, return of marks and feedback may be subject to a slightly longer timeframe than is normal. Your lecturer will provide updates if this is the case.
Distribution of marks
Section One
Introduction: 5
Section Two
Analysis of the internal environment: 20
Section Three
Analysis of the macro-environment: 10
Analysis of the industry environment: 20
Section Four
Recommended strategic direction: 20
Section Five
Conclusion: 5
Referencing
In-text referencing: 2.5
Reference list: 2.5
Presentation
Presentation slides: 7
Verbal presentation skills: 8
NB. A total mark /100 will be calculated and then scaled to a mark /40 commensurate with the weighting of this assessment. A marking template will be provided on the MySCU site that provides further detail on the breakdown of marks above.
General marking criteria
The marking criteria for this assessment can be categorised as general – which apply to the report as a whole; and specific – which apply to specific sections of the report. Below is the general marking criteria that will be used to mark your report:
Demonstrated ability to critically analyse sources
You are expected to ask critical questions of the material you read. Only minimal marks will be awarded in cases where you have merely re-stated what the authors have already said. Can you identify any potential flaws in the concepts? Is there a difference in opinion between scholars on a particular theory relating to strategic management? Who do you think is right, and why? These are potential areas of critical analysis you could focus on.
Evidence of original thought and creativity
You must show that you have developed an ability to think about how the theories and concepts covered might be applied in the real world.
Quality of presentation structure; overall content; quality of bibliographic details; written expression
You should present your PowerPoint show in a logical, easy to read format. It should also conform to the structure outlined previously. Students will be marked down for poor written expression, bad grammar, and spelling errors. Being a third-year student, the expectation is that you have the ability to present well-written and presented work. Correct referencing, both in-text and reference list, is essential. You should ensure that your referencing conforms to the referencing style adopted by the School of Business and Tourism, a link to which will be available on the unit's MySCU site.
Specific marking criteria
Below is the marking criteria specific to each section that will be used to mark your presentation:
Section One: Introduction
Quality of introduction, i.e. sets out the objectives of the presentation, gives a brief overview of the organisation, and gives an overview of how the presentation is structured.
Section Two: Internal environment
Quality of your critical discussion regarding the organisation’s internal environment (resources, competencies, strategic capabilities) and competitive advantage.
Understanding of relevant theoretical concepts.
Use of at least two (2) ‘applied literature’ references in the analysis.
Section Three: External environments
Quality of your critical discussion of two (2) pertinent macro-environmental trends.
Use of at least two (2) newspaper and/or industry/trade journal article references in the macro-environmental analysis.
Quality of your critical discussion relating to all five (5) elements of Porter’s Five Forces of industry competitiveness model.
Use of at least two (2) ‘applied literature’ references in the industry analysis.
Section Four: Recommended strategic direction
Quality of synthesis in drawing together your analyses of the organisation’s internal and external environments and subsequent recommendations for the organisation’s strategic direction to maintain or improve competitive advantage.
Quality of business-level strategy recommendations.
Quality of corporate-level strategy recommendations.
Effectiveness of your use of applied and/or academic literature in critically evaluating why the recommended strategies are a prudent course of action.
Section Five: Conclusion
Quality of conclusion, i.e. closes the presentation and reiterates the key findings in light of the presentation's objectives.
No new information included.
Reference list
Correctly laid out reference list with all citations formatted according to the referencing style adopted by the School of Business and Tourism
代写 Business Strategy Presentation assignment