代写 HAT201A Entrepreneurship in Context Project

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代写 HAT201A Entrepreneurship in Context Project

| H A T 2 0 1 A

Project

You are required to compile the financial data from the 5 years of the hotel simulation and present a 5 year

growth strategy. This strategy should be formatted as a prospectus to be presented to potential investors, as

a means to raise capital to allow you to implement your 5 year growth strategy.

The prospectus should focus on growth in the following areas of the hotel:

• Rooms

• Food and Beverage

Assessment Brief

Program Bachelor of Business

Subject

Entrepreneurship in Context

Subject code

HAT201A

Name of assessment

Project

Length

2000 (±10%) words

Learning outcomes addressed by

this assessment:

b), c), d) & f)

Submission Date:

Sunday of Week 10 at 11:55pm

Lecturer Name

Assessment brief Summary:

Building on the financial position of their simulated hotel, students are

required to develop a 5 year growth plan and present this in the form

of a ‘prospectus’ to seek investment.

Students are required to outline the performance of the hotel over the

simulated 5 year period and detail a 5 year growth plan.

Please see the marking guide for mark allocation.

Total marks 100 Marks

Weighting 50%

2 | H A T 2 0 1 A

• Conferencing

• Revenue

The prospectus should showcase the improvements that you have made to your hotel over the last 5 years

and the strategies that you intend to implement to further increase revenue. You will also need to outline

reasons as to why your hotel would be a profitable investment opportunity for a potential investor. As you are

trying to attract investment into the hotel, it is essential that your prospectus is creative, professional and

innovative in nature.

The prospectus must be submitted in compliance with the following:

1. Consider the performance of your hotel over the last 5 years to formulate projections for the next 5

years, ensuring that you discuss opportunities for growth and emerging trends.

2. Must be presented in report format of 2000 words in length (±10%).

3. The report must be uploaded to the learning portal by all students. No email or hard copies will be

accepted.

4. The report will be due on Sunday of Week 10 at 11:55pm

5. A minimum of 10 references (minimum 6 academic & minimum 4 other sources) must be used.

These should be referenced in the Harvard style, both in-text and in a reference list. References to

‘Wikipedia’ or similar unsubstantiated sources will not be accepted.

6. Any detection of plagiarism will lead to an immediate fail grade in the task, and possible exclusion

from the subject.

7. Extensions cannot be granted by the lecturer after the submission date. In the event of serious illness

or unusual circumstances, a student may apply for Special Consideration in accordance with the rules

and regulations governing this application, but it is important that such requests be made as soon as

the circumstance is known.

3 | H A T 2 0 1 A

HAT201A Project Marking Schedule

Student Name(s):

Date:

Criteria Marks Very

Good

(75-

100%)

Good

(65 - 74%)

Average

(50-64%)

Poor

(>50%)

Introduction:

• Overview of the hotel

Current Business Landscape:

• Overview of financial position of the hotel

at the beginning of the simulation.

• Explanation of the current financial

position of the hotel

• Explanation of the strategies implemented

that contributed to the hotel’s current

position. What worked and what did not

work.

• Outline of the changes in the major

financial indicators

• Identification of current industry

benchmarks in comparable hotels

• Stakeholders perspectives

30
代写 HAT201A Entrepreneurship in Context Project

Future Proof – 5 Year Growth Strategy:

• Proposed targets over the next 5 years,

focused on the outlined key growth areas.

• Appropriate emerging trends discussed

and addressed by strategies

• Suitability of the strategies proposed

• Measures of the strategies identified and

bench-marked

• Strategies are relevant to the overall

growth strategy of the hotel.

• Risks identified and contingencies

suggested

• Financial implications for investors

discussed (ROI, ROA, pay-back period)

• Academic & theoretical justification

(research)

Report format and presentation:

• Clear and logical structure

• Evidence of adequate depth and breadth

of research

• Referencing (Harvard style)

• Spelling, grammar, flow

Total Mark (out of 100%) /100
代写 HAT201A Entrepreneurship in Context Project