HOSP2001: Hotel Operations assignment 代写
|
Task Sheet - Assessment 3 Hotel Operations Insights - Essay |
 |
| Title | Hotel Operations Insights: what hoteliers can learn from successful companies? |
| Mode | Individual essay (3000 words) |
| Weight | 50% |
| Due Date | 4pm, June 12th, 2017 |
| Submission | Online submission via turnitin |
| Task Description |
You are required to compare and contrast two different accommodation sectors, you may use the examples given below OR you may use your own examples. Your essay should include critical analysis of the following elements: A. Organisational structure B. Business aspects (branding, finance, marketing etc) C. Service delivery D. Technology E. Human Resources 1: Airbnb Airbnb is a website for people to rent out lodging. Founded in August 2008 and headquartered in San Francisco, California, the company has over 800,000 listings in 33,000 cities and 192 countries. Airbnb has usurped the InterContinental Hotels Group and Hilton Worldwide as the world's largest hotel chain—without owning a single hotel. In September 2014, CEO Brian Chesky poached boutique-hotel pioneer Chip Conley to be its head of global hospitality. Conley has created a baseline nine standards of care for Airbnb hosts to follow. The company is doing a massive rethink on every aspect of the trip experience. "Our goal," Chesky says, "is to teach a million people hospitality." As Frank Kermarrec (Director of Commercial and Brand Portfolio Strategy at IHG) said, “the hotel industry will change dramatically. This is why Airbnb is a real chance for those big hotel corporations: it will force them to think, work and sell differently. Airbnb will force them to move from being only a good professional to becoming a great hotelier.” 2: Hilton Hotels Corporation Hilton Hotels Corporation is one of the most internationally recognisable name in the lodging industry. The firm began its operations in 1919 with the Mobley Hotel in Cisco, Texas under the guiding leadership of Conrad Hilton. Poised to break the 3,000 properties mark, with a presence in 78 countries, and with a global workforce over 100,000, Hilton is one of the largest lodging companies in the world today. Despite the highly competitive global lodging business, Hilton keeps striving to improve upon their sales, stock price and overall effectiveness. The company has recently proved to be the fast growing company in the hotel/lodging industry over the world. The senior vice president of Global Distribution Services notes “Our success is going to come down to execution. That’s the reality. We know what the opportunity is, we have the infrastructure and the data, what it comes down to is how effectively executing ‘customer really matter’ initiatives consistently and flawlessly across the network”. |
| Additional guidance |
Structure of your essay: · Introduction · Body o Critical discussion on your chosen operational areas in both chosen hotel sectors o Analysis on Airbnb/Hiltonor your chosen two hotel/accommodation examples (i.e., Despite those challenges, how these companies became so successful? What made them so unique and successful?) o Knowledge of the hotel operation (i.e., How the other hotels can adopt the successful factors from Airbnb/Hilton and become more profitable/successful? What would be the challenges to adopt those factors/practices? How they can overcome those challenges?) · Conclusion · Reference Please note, a good essay will be able to demonstrate: · an ability to identify and critically discuss the key operational elements within the hotel/accommodation providers; · an ability to critically analyse the successful factors of chosen company; · anability to be creative and link current hotel behaviour and challenges. |
| Referencing |
You are required to use at least 7 academic references Referencing style for this assessment item is APA6. Direct quotations should be used sparingly and must be placed in quotations and referenced appropriately (including page numbers). |
| Format | 1 line spacing, 12 point, Times New Roman/Arial |
| Marking Criteria | A detailed marking criteria sheet for this assessment item will be uploaded to your course Blackboard site under the ‘Assessment 3 – Hotel Operations Insights’ link. Further details will also be discussed in class. |
