代写 EVNT702 Contemporary Issues in Event Management

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  • School of Hospitality and Tourism
    Paper Study Guide EVNT702
    Contemporary Issues in Event Management
    Semester One 2016
    Page 1 of 13
    Overview
    Paper Coordinator Tutor:
    Name: Dr Jared Mackley-Crump  Dr Massimo Morellato
    Office hours: WH317, by appointment  WH317, by appointment
    Paper Code and Title: EVNT702 Contemporary Issues in Event Management
    Level: 7
    Credits: 15
    Learning Outcomes
    On completion of this paper, successful students will be able to:
    1. Demonstrate a critical understanding of a broad range of issues and impacts, and their
    consequences, as they relate to local, national, and international events;
    2. Develop and discuss strategies to effectively address and manage contemporary event issues by
    applying relevant industry discourse and academic literature;
    3. Identify key event stakeholders and analyse their responses to contemporary event issues;
    4. Demonstrate effective communication and team working skills.
    Paper Requirements
    To successfully complete this paper, the following conditions must be met:
    •  Obtain a final minimum mark of 50% overall in the paper;
    •  Submit all assessments. If any assessment is not handed in, a DNC grade will be awarded for the
    paper. NOTE: As per the General Academic Regulations of AUT University, if you do not submit
    a completed compulsory component, you may be withdrawn from the paper.
    Assessment grid
    #  Assessment type  Due date  Weighting  Learning
    outcomes
    1  Contemporary Issues research portfolio:
    Part A
    Part B
    Sunday 27 March, 6pm
    Sunday 5 June, 6pm
    20%
    40%
    1–3
    2  Group assignment:
    Part A: Presentation
    Part B: Report
    in Tutorial 7
    Sunday 8 May, 6pm
    10%
    30%
    1–4
    School of Hospitality and Tourism
    Paper Study Guide EVNT702
    Contemporary Issues in Event Management
    Semester One 2016
    Page 2 of 13
    Reading
    Required texts
    Subject readings, media examples and items of interest, as well as class notes, will all be posted in the
    corresponding week’s ‘Toolbox’, @AUTOnline. Also consult the ‘Additional resources’ tab, where a
    significant number of resources are held (media archives, other academic readings categorised by
    subject, reports and guidelines).
    Key information sources
    Books:
    Routledge’s Advances in Event Research Series (see guide in ‘The essentials’ tab @ AUTOnline for e-
    access instructions)
    Getz, D. (2012). Event Studies: Theory, Research and Policy for Planned Events (second edition). Oxford, UK:
    Elsevier. (e-book)
    Bowdin, G., Allen, J., O’Toole, W., Harris, R. & McDonnell, I. (2012). Events management (third edition).
    London & New York: Routledge. (e-book)
    Raj, R. & Musgrave, J. (Eds.). (2009). Event management and sustainability. Oxfordshire, UK: CABI. (e-
    book)
    Allen, J., O'Toole, W., Harris, R., & McDonnell, I. (2011). Festival & Special Event Management (5th ed.).
    Milton, Australia: John Wiley & Sons.
    Rutherford Silvers, J. (2008). Risk management for meetings and events. Oxford, UK: Butterworth-
    Heinemann. (e-book)
    Also, see the shelves in the library from 394.2…there is a wealth of books about events there!
    Websites:
    http://www.aucklandnz.com/ateed
    http://ourauckland.aucklandcouncil.govt.nz/events
    http://www.mfe.govt.nz/publications/sustainability/major-event-greening-guide
    http://www.med.govt.nz/majorevents
    http://www.sportnz.org.nz/
    http://www.beaccessible.org.nz/
    http://www.alac.org.nz
    http://www.sustainable.org.nz/
    http://www.creativenz.govt.nz
    School of Hospitality and Tourism
    Paper Study Guide EVNT702
    Contemporary Issues in Event Management
    Semester One 2016
    Page 3 of 13
    Student Responsibilities
    Class times and places
    These are shown on your personal timetable which is available from the ARION website.
    https://arion.aut.ac.nz
    AUTonline (also referred to as Blackboard)
    AUTOnline is a key resource for this paper. Each week’s classes has been given a specialised content
    folder under the ‘Toolbox’ tab. Key resources pertaining to the week’s topics, including required
    readings, other chapters of interest, media examples and reports, class notes, and questions to stimulate
    your portfolio research, are all posted there and it is your responsibility to access and download
    appropriate material throughout the semester. It is highly recommended that you prepare for each class
    and tutorial by reading the material prior to class. There is a wealth of other learning material available
    @AUTonline so please use this to enhance your study and assignments.
    http//autonline.aut.ac.nz
    Submitting your assignments
    Follow the instructions on the assessment details carefully, including information on
    -  Due date and time;
    -  Submission instructions; and
    -  Turnitin requirements
    It is the student’s responsibility to know what method is required for this paper, detailed in the assessment
    instructions. No responsibility will be taken by the lecturer or the School of Hospitality and Tourism for
    assignments left under office doors or handed in to administration offices. Unless instructed otherwise
    by your lecturer, all written assignments are to be submitted to Turnitin. If an assignment is not submitted
    to Turnitin, it will not be marked and you will receive a DNC (Did Not Complete). Turnitin is software
    that determines if the work is your own and not someone else’s work. Therefore, you are required to
    submit an electronic version of your assignment through the link @AUTonline. Instructions for using
    Turnitin will be provided in class. You will receive a confirmation of your submission to your email
    address.
    Grades
    In-course grades will be posted in Grade Centre @AUTonline. Note that grades posted are provisional
    only. Final results are available on Arion.
    Refer to the Programme Manual for information on:
    Referencing, plagiarism and late assessments
    Special consideration for assessments
    Extension dates for assignments
    Examination Procedures
    Reconsideration of Marks
    Appeal for Paper results
    School of Hospitality and Tourism
    Paper Study Guide EVNT702
    Contemporary Issues in Event Management
    Semester One 2016
    Page 4 of 13
    Weekly class schedule:  (subject to change without notice)
    Lecture  Tutorial Readings/resources (see Toolbox)
    1  Introduction to the
    paper & assessments
    Defining Contemporary
    Issues in EM
    Event Impact
    theory
    Stakeholder
    theory
    Allen, J et al. (2011). Festival & Special Event Management. Milton, Australia:
    John Wiley & Sons (Chapter 3, ‘Event Impacts and Legacies’)
    Buch, T., Milne, S. & Dickson, G. (2011). Multiple Stakeholder
    Perspectives on Cultural Events: Auckland's Pasifika Festival. Journal of
    Hospitality Marketing & Management 20 (3-4), pp. 311-328.
    2  Why are events so ‘en
    trend’?
    Events and urban
    development
    Eventful cities
    …continued
    Jonson, P., Small, J., Foley, C., & Schlenker, K. (2015). "All Shook Up" at
    the Parkes Elvis Festival: The Role of Play in Events. Event Management 19
    (4), pp. 479-493.
    Davies, A. (2015). Life After a Festival: Local Leadership and The Lasting
    Legacy of Festivals. Event Management 19 (4), pp. 433-444.
    MacKellar, J. (2014). Surfing the fringe: An examination of event tourism
    strategies of the Bleach Festival – Coolangatta Queensland. Event
    Management 18 (4), pp. 447-455.
    Richards, G. (2015). Developing the eventful city: Time, space and urban
    identity. In S. Mushatat & M. Al Muhairi (Eds.), Planning for Event Cities
    (pp. 37-46). Ajman: Municipality and Planning Dept. of Ajman.
    3  Social & cultural
    impacts: An
    introduction
    Ethics &
    events: A
    precarious
    balancing
    act.
    Picard, D and Robinson, M. (2006). Festivals, Tourism and Social Change:
    Remaking Worlds. Clevedon: Channel View Publications.
    Mackley-Crump, J. (2014). The Pacific festival space: Understanding and
    contextualising the importance of community. In P. Fairbairn-Dunlop &
    E. Coxon (Eds.), Talanoa: Building a Pasifika research culture (pp. 53-69).
    Auckland: Dunlop Publishing.
    Gould, M. (2015). Punishment and the rite of purification at the Angola
    Prison Rodeo, Louisiana, USA. In J. Laing & W. Frost (Eds.), Rituals and
    traditional events in the modern world (pp. 173-185). Oxford and New York:
    Routledge.
    4  Political & events:
    who’s ruining the
    party?
    Evictions;
    alcohol &
    drugs
    Getz, D. (2007). Events and Public Policy. In Event Studies: Theory, Research
    and Policy for Planned Events (pp. 327-350). Oxford: Elsevier.
    Lyne, M. & Galloway, A. (2011). Strategies for managing alcohol at large
    events in New Zealand. Drugs: education, prevention and policy 18 (6), pp. 438-
    446.
    Dilkes-Frayne, E. (2015). Drugs at the campsite: Socio-spatial relations
    and drug use at music festivals. International Journal of Drug Policy. In press.
    5  Events & economics:
    money, money,
    money…mah-neey!
    …continued
    Du Plessis, S. & Venter, C. (2010). The home team scores! A first
    assessment of the economic impact of World Cup 2010. Stellenbosch
    economic working papers: 21/10. Maiteland: University of
    Stellenbosch/Bureau for Economic Research.
    Heere, D., Van der Manden, P. & Van Hemert, P. (2015). The South
    Africa world cup: The ability of Small and Medium Firms to profit from
    increased tourism surrounding Mega-Events. Tourism Analysis 20 (1), pp.
    39-52.
    BOP Consulting. (2011). Edinburgh Festivals Impact Study, from
    http://www.edinburghfestivalcity.com/assets/
    000/000/338/BOP_Edinburgh_Festivals_Impact_-_01.05.
    11_original.pdf?1411035388
    School of Hospitality and Tourism
    Paper Study Guide EVNT702
    Contemporary Issues in Event Management
    Semester One 2016
    Page 5 of 13
    6  Green events & the
    climate crisis: effects
    and impacts
    Sustainability theory
    Making events green
    …Continued
    Mair, J. (2014). Events as proenvironmental learning spaces. Event
    Management 18 (4), pp. 421-429.
    Harre, N. (2013). Imitation, positivity and the sustainable event. In T.
    Pernecky & M. Lueck (Eds.), Events, society and sustainability (pp. 259-267).
    London and New York: Routledge.
    Wittlich, G. (2013). Jack Johnson and sustainable music events: A case
    study. In T. Pernecky & M. Lueck (Eds.), Events, society and sustainability
    (pp. 211-228). London and New York: Routledge.
    Zifkos, G. (2015). Sustainability everywhere: Problematising the
    'Sustainable Festival" phenomenon. Tourism Planning & Development 12 (1),
    pp. 6-19.
    7  Putting events
    impacts on show
    Measuring and evaluating
    event impacts
    Group
    presentations
    Carlsen, J., Getz, D. & Soutar, G. (2000). Pre-event and post-event
    evaluation criteria research. In Events beyond 2000: Setting the agenda.
    Proceedings from conference on event evaluation, research and education (pp. 76-84).
    Sydney: University of Technology.
    Edwards, D., Foley, C., Dwyer, L., Schlenker, K. & Hergesell, A. (2014).
    Evaluating the economic contribution of a large indoor entertainment
    venue: An inscope expenditure study. Event Management 18 (4), pp. 407-
    420.
    Laing, J. & Frost, W. (2010). How green was my festival: Exploring
    challenges and opportunities associated with staging green events.
    International Journal of Hospitality Management 29 (2), pp. 261-267.
    Van Winkle, C. & Woosnam, K. (2014). Sense of community and
    perceptions of festival social impacts. International Journal of Event and
    Festival Management 5 (1), pp. 22-38.
    8  Media & events
    …Continued
    Könecke, T. & Schubert, M. (2015). (N)Olympia in Germany? An
    analysis of the referendum against Munich 2022. Sportwissenschaft, pp. 1-10.
    doi: 10.1007/s12662-015-0384-x
    Flinn, J. & Frew, M. (2014). Glastonbury: managing the mystification of
    festivity. Leisure Studies 33 (4), pp. 418-433.
    Lee, S., Kim, S., & Love, A. 2014. Coverage of the Gay Games from
    1980–2012 in U.S. Newspapers: An Analysis of Newspaper Article
    Framing. Journal of Sport Management 28, pp. 176-188.
    Nicholson, M. (2007). Sport and the media: Managing the nexus. Oxford, UK:
    Elsevier (Chapter 12, ‘Not all publicity is good’).
    9  Marketing Events
    …Continued
    Henderson, S. & Musgrave, J. (2014). Changing audience behaviour:
    festival goers and throwaway tents. International Journal of Event and Festival
    Management 5 (3), pp. 247-262.
    Gyimóthy, S. & Larson, M. (2015). Social Media Cocreation Strategies:
    The 3Cs. Event Management 19 (3), pp. 331-348.
    Gijsenberg, M. (2014). Going for gold: Investigating the (non)sense of
    increased advertising around major sports events. International Journal of
    Research in Marketing 31, pp. 2-15.
    Hudson, S. & Hudson, R. (2013). Engaging with consumers using social
    media: a case study of music festivals. International Journal of Event and
    Festival Management 4 (3), pp. 206-223. doi: 10.1108/IJEFM-06-2013-0012
    10  Risk management
    Health & Safety
    Sponsorship
    &
    Volunteering
    Reid, S. & Ritchie, B. (2011). Risk management: Event managers'
    attitudes, beliefs, and perceived constraints. Event Management 15 (4), pp.
    329-341.
    Thomas, R. (2014). An evaluation of the effectiveness of rugby event
    sponsorship: a study of Dove Men+Care and the Welsh Rugby Union.
    School of Hospitality and Tourism
    Paper Study Guide EVNT702
    Contemporary Issues in Event Management
    Semester One 2016
    Page 6 of 13
    Journal of Product & Brand Management 23 (4/5), pp. 304-321.
    doi:10.1108/JPBM-03-2014-0533
    Bassett, D. & Lomax, D. (2014). Securing your future: Festival
    volunteering and graduate employability. In K. Smith et al. (Eds.), Event
    Volunteering (pp. 35-48). London and NYC: Routledge.
    Junek, O. (2014). “We don’t do that back home”: International students
    and volunteering. In K. Smith et al. (Eds.), Event Volunteering (pp. 49-64).
    London and NYC: Routledge.
    11  The event legacy:
    Successes & Failures
    …Continued
    Preuss, H. (2007). The conceptualisation and measurement of mega sport
    event legacies. Journal of Sport & Tourism 12 (3-4), 312-328.
    Richards, G. (2015). Events in the network society: The role of pulsar and
    iterative events. Event Management 19 (4), pp. 553-566.
    Gordziejko, T. (2014). The London 2012 Olympic legacy and the wonder
    factor: implications for culture and the intrinsic versus instrumental
    debate. Journal of Policy Research in Tourism, Leisure and Events 6 (1), pp. 80-
    84. doi: 10.1080/19407963.2013.800375
    Gilmore, A. (2014). Evaluating legacies: Research, evidence and the
    regional impact of the Cultural Olympiad. Cultural Trends 23 (1), pp. 29-
    41. doi: 10.1080/09548963.2014.862001
    12  What is the future of
    events? Future-
    gazing…
    Trends in
    EM
    Robertson, M., Yeoman, I., Smith, K. & McMahon-Beattie, U. (2015).
    Technology, society and visioning: The future of music festivals. Event
    Management 19 (4), pp. 567-587.
    Luxford, A. & Dickinson, J. (2015). The role of mobile applications in the
    consumer experience at music festivals. Event Management 19 (1), pp. 33-
    46.
    Ferdinand, N. (2015). Future of Events and Festivals. Journal of Tourism
    Futures 1 (2), pp. 156-161. doi:10.1108/JTF-12-2014-0010.
    Findlay, K. & Yeoman, I. (2015). Dr. Spock’s food festival. Journal of
    Tourism Futures 1 (2), pp. 148-151
    School of Hospitality and Tourism
    Paper Study Guide EVNT702
    Contemporary Issues in Event Management
    Semester One 2016
    Page 7 of 13
    Assessment details:
    Assessment 1: Contemporary Issues research portfolio
    Assessment due date:  Part A: Sunday 27 March, 6pm
    Part B: Sunday 5 June, 6pm
    Assessment value:  Part A: 20%
    Part B: 40%
    Submission details:  Parts A & B to be uploaded to Turnitin before due date
    Assessment details:
    For this major assignment, you will create a portfolio of critical discussions that showcases your learning across
    the semester, about contemporary issues in event management. The aim of this assignment is to demonstrate your
    engagement with class material as well as additional reading and independent research, and to critically reflect on
    these by using processes of ‘deep thinking’.

    代写 EVNT702 Contemporary Issues in Event Management


     
    The requirement is straightforward: choose topics that are of interest to you, from across the twelve weeks of
    classes, conduct independent research (using media, industry and academic sources), read around the topics, and
    then compose critical discussions about them. The kinds of broad inquiries you might like to consider, as a guide,
    include:
    •  What is this topic, and how can we define it? (i.e. an introduction)
    •  Explore some of the key themes present in current research about this topic (e.g. motivational factors in
    volunteering; challenges in volunteer management)
    •  Discuss how our understanding of this topic has changed over time (e.g. discuss how risk management at
    events has changed, and what factors have driven this change)
    •  Demonstrate how this topic is evident in media reporting about events (i.e. summarise examples of events
    where this topic/issue was present; e.g. alcohol/drug problems at music festivals)
    •  Outline event industry views about this topic (i.e. using blogs and events industry websites, such as
    www.eventmanagerblog.com)
    •  Explore some interesting case studies about this topic/issue (e.g. studies that show how a particular event
    has incorporated sustainability into its operations)
    •  Throughout classes, questions will be posed that you can use to stimulate further thinking, research and
    reflection. These questions will also be listed in the toolbox @ AUTOnline
    Some important things to remember:
    •  This is an academic assignment, and an academic writing style is therefore required. DO NOT use first-
    person (e.g. I and my), or write first-person reflections (e.g. in my opinion…), except as detailed below.
    •  An introduction, outlining the structure of your portfolio, should be included. Additionally, shorter
    introductions and conclusions should be included for each entry (these could be either shorter statements
    or full paragraphs depending on the length of the individual discussion).
    •  Regardless of length, all topics covered MUST demonstrate a depth of understanding. This means that
    ALL entries in your portfolio MUST incorporate academic sources, as well as media and industry sources.
    You cannot pass this assignment otherwise, as you cannot construct a critical discussion without using
    sources to add depth, and demonstrate your understanding.
    School of Hospitality and Tourism
    Paper Study Guide EVNT702
    Contemporary Issues in Event Management
    Semester One 2016
    Page 8 of 13
    •  There is no minimum or maximum number of topics you are required to discuss, no minimum or
    maximum word count, no minimum number of sources required. The approach you adopt to completing
    this assignment is individual. You could, for example, choose a smaller number of topics and construct
    more in-depth discussions (like mini essays), or, theoretically, you could reflect on every topic covered.
    The point is to follow your own interests. If you find particular topics of high interest to you, and you
    wish to conduct extensive independent research, this is encouraged. Likewise, if you wish to canvass a far
    broader range of topics in your portfolio, this is equally encouraged (in which case, your discussions are
    likely to not be as in-depth). Feedback will be provided after Part A to help you understand whether you
    are on the right track, or where you need to improve.
    Always keep in mind the basic idea of this assignment: you are trying to demonstrate what you have learnt across
    the semester, and your understanding of the class concepts, by creating interesting and well-rounded discussions
    about the topics covered.
    C AN  I I NCLUDE  P ERSONAL  R EFLECTIONS ?
    NO, except under two conditions.
    Up to 20% of your word count can be in the form of critical personal reflections, in text boxes separated from
    your main body (as this is; e.g. in greyed boxes). You must be careful in using personal reflections, however:
    they are not to be reflections based on your personal feelings or emotional reactions, but rather critical
    reflections that demonstrate your learning. They can take the form of either:
    1. critical reflections on class discussions/activities
    2. critical reflections on events you have been to over the past 12 months, and how what you experienced
    relates directly to concepts/topics covered in class.
    If you choose to incorporate critical personal reflections, you must demonstrate how theory relates to practice;
    in other words, how did the class discussions/activities or your event experiences (practice) reflect
    concepts/topics covered (theory). You should therefore be considering such questions as:
    1. What did you learn? Why it is relevant/important? How does it relate to events theory? What was the
    significance of this discussion/activity in your learning? How did it stimulate further
    research/thinking?
    2. What happened at the event you were attending, and how does it relate to class concepts? What is the
    significance of this example? How does it impact your view of event management? How did it stimulate
    further research/thinking?
    Personal reflections can include the use of first person (e.g. I, my). You should attempt to incorporate sources
    into your reflections (e.g. how does your critical personal reflection relate to academic sources, media articles,
    or industry reports that you have read?)
    School of Hospitality and Tourism
    Paper Study Guide EVNT702
    Contemporary Issues in Event Management
    Semester One 2016
    Page 9 of 13
    EVNT702: Contemporary Issues In Event Management – MARKING GUIDE
    Assessment 1 (parts A&B): Critical event issues portfolio
    Name: Value:
    60%
    80
    20
    Content:
      The portfolio contains an introduction that clearly outlines the structure of
    the overall portfolio
      Sufficient topics/issues from the course are outlined (introduced and
    concluded), discussed and critically analysed
      The analysis is sound (sufficient length and depth of discussions)
      Sufficient academic sources are incorporated into the discussions
      Sufficient media and industry sources are incorporated into the discussions
      There is evidence of additional independent research (i.e. sources located and
    incorporated from outside the ‘toolbox’)
      If applicable, critical personal reflections clearly demonstrate a link between
    theory and practice
    Style and presentation:
      The portfolio is logically organised and structured
      The portfolio is professionally presented
      The portfolio is correctly APA referenced (in-text and in the reference list)
      Grammar and syntax reflects the standard expected of a level 7 paper
    Comments:
    Grade (out of 100%):  Mark (out of 60%):
    Lecturer: Date:
    School of Hospitality and Tourism
    Paper Study Guide EVNT702
    Contemporary Issues in Event Management
    Semester One 2016
    Page 10 of 13
    Assessment 2: Group Presentation and Report
    Assessment due date: Presentation to class: week 7 (tutorial 7)
    Written report and evaluations: Sunday 8 May, 6pm
    Assessment value:  Presentation: 10%
    Group report: 30%
    Submission details:  Handout of your PowerPoint presentation (2 slides per page) (or
    presentation format of choice): in class before you start
    Group report: Upload to Turnitin (one team member)
    Any submissions after this time will receive late penalties.
    Assessment details:
    As a team you will choose to focus on one of the event impact categories (political, environmental,
    social/cultural, or tourism/economics). Choose an event held in Auckland. You have been asked to
    design a tool for measuring the impact of your event, in terms of your chosen category (for example,
    measuring the environmental impact of the Auckland Seafood Festival; measuring the economic impacts
    of the Pasifika Festival; measuring the social/cultural impact of Music in Parks). Topics and tools will
    be discussed in class; your report should reflect class discussions. Teams will be formed in week one
    tutorials.
    The presentation is regarded as a “snap-shot” of your report and should be looked at as a “work in
    progress” presentation. Your presentation should be 12-15 minutes long and focus on presenting
    literature surveyed to date, and the preliminary sketches of your evaluative tool/model. A handout of
    the presentation must be submitted to your tutor in class (two slides per page), and individual
    contributions to the literature review posted to your group’s WIKI page by the end of week seven.
    Your final report should be in three parts. Begin with a brief introduction of your event and its
    components, your chosen category and rationale for your project. This will be followed by a literature
    review of not less than 2,000 words (excluding references), outlining current academic research and
    industry evaluation methods. Finally you will propose your tool for evaluating your chosen event and
    category. You should describe how your model works and why you have chosen your particular mix of
    measurements (with reference to the literature), and identify any limitations to your model. You should
    also present it in an appropriate visual medium of your choice (e.g. table, venn diagram, graphs, flow charts,
    etc). The group report must be submitted through Turnitin on AUTonline by one team member; all team
    members to complete the group evaluation on the group’s Wiki.
    All team members are expected to contribute (50% of the final grade will be awarded individually based
    on evidence of individual contribution). We will use group Wikis on the AUTOnline platform to record
    group discussion/progress/editing of the final report, and this will form part of your final submission.
    School of Hospitality and Tourism
    Paper Study Guide EVNT702
    Contemporary Issues in Event Management
    Semester One 2016
    Page 11 of 13
    EVNT702: Contemporary Issues In Event Management – MARKING GUIDE
    Assessment 2A: Group Presentation
    Names:  Value: 10%
    70
    15
    15
    Content:
      A clear and specific research question has been developed
      Background and context of the chosen event is provided
      Preliminary summary of academic literature is presented
      Preliminary summary of evaluative tools/methods is presented
      The presenters have indicated how the final report will address the research
    question
    Structure, style and layout
      Clarity of topic and clear and logical framework for analysis
      APA correctly referenced
      Professional design and layout of presentation
    Presentation delivery
      Time of presentation and overall delivery (clarity, audibility)
      Presenters provide effective responses to questions from class/tutor
    Comments:
    Mark (out of 100%):  Mark (out of 10%):
    Lecturer: Date:
    School of Hospitality and Tourism
    Paper Study Guide EVNT702
    Contemporary Issues in Event Management
    Semester One 2016
    Page 12 of 13
    EVNT702: Contemporary Issues In Event Management – MARKING GUIDE
    Assessment 2B: Group Report
    Names:  Value: 30%
    35
    10
    5
    50
    Content:
      Concise opening section, containing introduction/history of chosen event, its
    components, chosen category and rationale for this focus
      A broad range of academic literature/industry discourse is incorporated into a
    literature review that outlines current research about your chosen category,
    identifies limitations/challenges, and describes evaluative methods/models
    already in existence
      Discussion of all relevant stakeholders and regulatory bodies is included,
    identifying possible impacts to them (e.g. politically, environmentally,
    economically) as well possible roles they might have in assisting with
    implementing your tool
      A model/measurement tool is presented and described in detail, linked to
    academic discourse, limitations identified, and the model presented in an
    appropriate visual form
      A clear conclusion summarising key findings
      Group evaluation completed (online)
    Research
      The report contains relevant and sufficient academic (journal articles, books,
    event theory) and industry discourse. Media discourse can also be used if
    appropriate, but not in place of academic sources
    Style and presentation:
      Clear organisational structure
      The report is professionally presented and an appropriate length (2,000 word
    literature review + introduction and discussion sections)
      The report contains the completed cover sheet
      Grammar and syntax used reflect the standard of a level 7 paper; correctly APA
    referenced
    Individual contribution:
    •  Quality of individual contribution to the overall report content (including
    individual contribution to lit review posted by end of week seven).
    •  Evidence of appropriate individual input to academic/industry resources located
    and incorporated
    •  Evidence of individual input into editing and creation of final report
    •  Other evidence of team work (including feedback given, communication via and
    use of Wiki)
    School of Hospitality and Tourism
    Paper Study Guide EVNT702
    Contemporary Issues in Event Management
    Semester One 2016
    Page 13 of 13
    Comments:
    Mark (out of 100%):  Mark (out of 30%):
    Lecturer: Date:


    代写 EVNT702 Contemporary Issues in Event Management