代写 PGBM04: International Business Environment
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代写 PGBM04: International Business Environment
Sunderland Business School
Faculty of Business and Law
PGBM04: International Business Environment
TNE
Issue Date: Friday 15 th July 2016
Submission date: Tuesday 6 th September 2016
This is an individual assignment. It will constitute 100% of your overall mark for the module.
Please choose ONE question from the following FOUR. You are asked to write an essay‐
style answer of about 3000 words on the topic you have chosen. All questions are equally
weighted.
You are expected to develop your own arguments for each, based on your own critical
reflection, as well as reading and discussion in the workshops. This is not a closed‐book
assessment. You are expected to use research‐based academic work, such as journal
articles, books, and other sources. Remember to provide full references, using Harvard
referencing, at the end of each answer for any material that you refer to.
All students must submit a Turnitin receipt with the paper copy submission. The penalty
for students who do not submit their assessed work through Turnitin is that their mark is
withheld and the assessment board may deem the work to have failed.
Students may submit drafts through Turnitin prior to submission and generate reports. The
last submission prior to the deadline will be deemed to be the final submission for
assessment purposes.
Students are required to submit their assignments through JIRA. Only assessments
submitted through JIRA will be marked. Any other submission including submission to your
study centre in hard copy will be treated as a non‐submission.
This assessment covers the following learning outcomes from the module.
Knowledge:
1. Critically review and apply concepts, terminology & theoretical models associated
with international business policies and strategies.
2. Demonstrate understanding of the political, socio‐cultural, economic and
technological factors that have been found to influence variations in international
organisational business structures and leadership and management styles
3. Critically assess the relationship between national and organisational cultures
4. Relate the conceptual theory of ‘internationalisation’, innovation and competitive
advantage to different industries and locations
Skills:
1. As an individual apply relevant theoretical concepts to real‐world business
(environment) dilemmas or issues, producing a diagnosis and suggesting possible
outcomes.
Assessment Criteria:
For each question, the competent answer will be concise, accurate and clearly written in
your own words. It will put forward your individual analysis of the issues raised, rather
than merely offer a descriptive account. It will be logically organised and contain a
conclusion.
Your assignment should also consider and apply the relevant theories and your
arguments should be supported by drawing on relevant literature and examples from
international business. Where you draw on the views, words and research of others, these
will be acknowledged as references and cited clearly in your answer conforming to the
Harvard referencing system.
The Generic PG assessment criteria are attached as well as a module interpretation in the
form of a mark sheet.
The University’s Policy on Cheating, Collusion and Plagiarism will apply.
Questions
In answering ONE of these questions, please pay particular attention to the assessment
criteria set out on the previous page.
1. Drawing on relevant theories critically assess what impact the alleged rising power of
the BRICS and the MINTS will have on the global financial and political institutions and
the implications for multinational enterprises seeking to access and develop business
in these markets.
2. Drawing on case study examples, critically analyze to what extent and in what ways
MNE’s should be concerned with Corporate Social Responsibility and the social impact
of their globalized operations?
3. Critically compare and contrast the following theories as explanations of the process of
business internationalisation
Dunning’s Eclectic Paradigm
Kruger’s First Mover Advantage Theory
Vernon’s Product Lifecycle Theory
4. Identify TWO global businesses (in different industry sectors) and critically compare and
contrast how successful these businesses have been in using social media, and what
lessons other organizations can learn from their experience?
Assessment Criteria Details Marks
Criteria Allocated Actual
Relevance The Relevance of the work examined to its selected
question.
20%
Knowledge The work should have a substantial knowledge of
relevant material, showing a clear grasp of themes,
questions and issues therein.
20%
Analysis The analysis should be comprehensive, clear and
orderly.
20%
Argument and
Structure
The argument should be well supported, focussed,
clear and logically structured.
10%
Critical
Evaluation
The work should contain distinctive or
independent thinking; and formulate an independent
position in relation to theory and/or practice.
20%
Presentation The work is well written, with standard spelling and
grammar, in a readable style with acceptable format.
5%
代写 PGBM04: International Business Environment
Reference to
Literature
Critical appraisal of up‐to‐date and/or
appropriate literature. Recognition of different
perspectives. Very good use of a wide range of
sophisticated source material.
5%
Total Marks 100%
Comment
Module Leader: Rob Worrall
Generic Assessment Criteria – Postgraduate ‐ {to be interpreted according to the level at which you are working & related to the assessment criteria of the module}
Grade Relevance Knowledge Analysis Argument &Structure Critical Evaluation Presentation Ref. to Literature
Pass
86 –
100%
The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification. There is
also ample excellent evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be
exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse.
76‐85% The work examined is outstanding and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent
evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be outstanding in the
majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.
70 – 75%
The work examined is excellent and is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence
showing that all the learning outcomes and responsibilities appropriate to that level are satisfied. At this level it is expected that the work will be excellent in the majority of the
categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.
60 – 69%
Directly relevant to
the requirements of
the assessment
A substantial
knowledge of
relevant material,
showing a clear
grasp of themes,
questions and issues
therein
Comprehensive
analysis ‐ clear and
orderly
presentation
Well supported, focussed
argument which is clear and
logically structured.
Contains distinctive or
independent thinking;
and begins to
formulate an
independent position in
relation to theory
and/or practice.
Well written, with
standard spelling
and grammar, in a
readable style with
acceptable format
Critical appraisal of up‐to‐
date and/or appropriate
literature. Recognition of
different perspectives. Very
good use of a wide range of
sophisticated material.
50 – 59%
Some attempt to
address the
requirements of the
assessment: may
drift away from this
in less focused
passages
Adequate
knowledge of a fair
range of relevant
material, with
intermittent
evidence of an
appreciation of its
significance
Significant
analytical
treatment which
has a clear
purpose
Generally coherent and
logically structured, using an
appropriate mode of
argument and/or theoretical
mode(s)
May contain some
distinctive or
independent thinking;
may begin to formulate
an independent
position in relation to
theory and/or practice.
Competently
written, with only
minor lapses from
standard grammar,
with acceptable
format
Uses a good variety of
literature which includes
recent texts and/or
appropriate literature,
including a substantive
amount beyond library
texts. Competent use of
material.
40 – 49% Some correlation
with the
requirements of the
assessment but
there is a significant
degree of
irrelevance
Basic understanding
of the subject but
addressing a limited
range of material
Some analytical
treatment, but
may be prone to
description, or to
narrative, which
lacks clear
analytical purpose
Some attempt to construct
a coherent argument, but
may suffer loss of focus and
consistency, with issues at
stake stated only vaguely, or
theoretical mode(s) couched
in simplistic terms
Sound work which
expresses a coherent
position only in broad
terms and in uncritical
conformity to one or
more standard views of
the topic
A simple basic style
but with significant
deficiencies in
expression or format
that may pose
obstacles for the
reader
Evidence of use of
appropriate literature which
goes beyond that referred
to by the tutor. Frequently
only uses a single source to
support a point. Weak use of
quotation
Fail
35 – 39% Relevance to the
requirements of the
assessment may be
very intermittent, &
may be reduced to
its vaguest & least
challenging terms
A limited
understanding of a
narrow range of
material
Largely descriptive
or narrative, with
little evidence of
analysis
A basic argument is evident,
but mainly supported by
assertion and there may be
a lack of clarity and
coherence
Some evidence of a
view starting to be
formed but mainly
derivative.
Lots of deficiencies
in expression and
presentation; writer
achieves clarity (if at
all) only by using a
simplistic/
repetitious style
Barely adequate use of
literature. Over reliance on
material provided by the
tutor.
The evidence provided shows that the majority of the learning outcomes and responsibilities appropriate to that Level are satisfied.
30 – 34%
The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence provided shows that some
of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in some of the indicators.
15‐29% The work examined is unacceptable and provides little evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence shows that
few of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in several of the indicators.
0‐14% The work examined is unacceptable and provides almost no evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence fails to
show that any of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in the majority or all of the indicators.
代写 PGBM04: International Business Environment
