当前的经济和商业名称不应忽视全球化问题。肯德基作为一家国际性公司，成功地实现了全球化的标志，并在全球范围内扩展了业务范围。与国际化进程的其他方面相比，它在中国尤其取得了巨大的成功。
肯德基在中国的特许经营为肯德基的发展铺平了道路，本土化战略也发挥了作用。肯德基的普及和食品的创新已经成为肯德基发展过程中的关键因素。此外，肯德基在社会责任方面树立了榜样，也因此赢得了中国政府的支持。Fortunato（2011）认为，企业社会责任（CSR）是一种企业社会责任，涉及消费者的期望，是当地人对中国肯德基在食品消费影响方面的态度的原因。肯德基也发出了这样的信息：他们对人们的健康持谨慎态度，防止肥胖和其他潜在的健康风险。总之，近几十年来，肯德基是中国最好的快餐连锁店（Cheng，2003）。
我对特许经营有了更好的了解，以及它作为一种进入模式所起的作用。此外，我了解到全球化对国际商业的重要性，既是机遇也是挑战。一方面，它给人们带来了利润和金钱。另一方面，它给人们带来了环境、文化和政策上的障碍。这三个因素也对国际贸易产生了影响。跨国公司是全球化最重要的反映之一。通过对其中一家跨国公司的分析，参考肯德基，我对肯德基的国际化进程有了更深的了解。更好地了解国际贸易对我有好处。
International Business 代写:肯德基在中国的经验
Experience learned by KFC in China
The current title of economy and business shall not ignore the issues on globalization. KFC, as an international company, manages to achieve the symbol of globalization which expands its range all over the world. It has in particular achieved the huge success in China, compared to the other aspects of internationalization process.
The franchise of KFC in China has paved the way for its development, and the strategy of localization has taken effect as well. The popularity of KFC and its innovation of food have become the critical factors in its course. Moreover, KFC has established an example in the social responsibility, which also won for it the support from Chinese government. Fortunato (2011) argued that CSR, corporate social responsibility, involving with the expectations from consumer, constitute the cause on local people’s attitudes towards KFC of China in terms of the impacts of consuming food. KFC has also sent the message that they are cautious about people’s health against obesity and other potential health risks. In conclusion, in the recent decades, KFC is the best fast food chain restaurant in China (Cheng, 2003).
Insights
I have a better understanding about the franchising, and the role it played as en entry mode. Moreover, I learn the importance of globalisation to international business, is both chance and challenge. On the one hand, it brings people profits and money. On the other side, it challenges people with barriers of environment, culture and policies. And the three factors also have exerted the influences on the international business. One of the most important reflections of globalization is multinational corporations. Through the analysis of one of the multinational corporations, referring KFC, I have known better about the internationalization process. It is beneficial for me to know better about international business.
