新南威尔士论文代写:战略管理案例分析

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  • 新南威尔士论文代写:战略管理案例分析

    战略管理被定义为一种管理战略变化的系统方法。它包括以下几个方面的内容:通过战略制定和业务规划,为企业制定短期目标和长期目标,对战略问题作出反应和反馈,并在战略实施过程中管理阻力(科尔,2003)。
     
    皮尔森是世界领先的学习团体,拥有1亿名学生。大约十年前,人们会认为皮尔森是一个教科书出版商,这是正确的。然而,近年来,皮尔森不仅成为教科书出版商,而且还提供数字资源、在线课程、虚拟学校以及与教育有关的许多其他产品和服务。此外,皮尔森澳大利亚还与许多作家和教授合作,对人们的学习产生了巨大的影响,无论年龄和地域。此外,皮尔森澳大利亚总是善于将出版、教学和其他相关产品和服务与最先进的技术结合起来,这无疑使它比其他竞争者领先。除此之外,皮尔森澳大利亚现在也致力于成为教育界最好的行业,这体现在它对其作者、教育工作者、学生和其他相关人士的承诺中。
     
    然而,当今世界上有很多学习型公司,几乎所有的学习型企业都在向综合性集团发展。加强实力,保持领先地位,实施战略管理是皮尔森的明智之举。
     
    首先,它在澳大利亚的行业中收购了许多竞争对手。结果,皮尔森占领了这个国家庞大的教育市场。更重要的是,随着澳大利亚政府现在鼓励数字课程,皮尔森澳大利亚也在考虑进一步扩大在这个国家,以包括更多的数字资源。
     
    第二,皮尔森澳大利亚正在尝试测试其业务的一部分。皮尔森澳大利亚的第三种方法是通过使教育成为个性化的过程,使教师和学生成为潜在的顾客。此外,皮尔森澳大利亚最近开始与一些自适应学习的公司合作,它也被集中在新教师评价(Gutstein,2013)。
     
    为了进一步支持其战略管理,皮尔森澳大利亚不仅为其人民提供了有竞争力的工资,而且还提供了与工资挂钩的各种包装选择。此外,在澳大利亚州皮尔森工作的人们能够享受一些有益的健康福利。各种各样的家庭、家庭、甚至跨界取向和发展课程,特别是为了人民的利益(皮尔森,澳大利亚,2013)。
     
    皮尔森是世界领先的学习团体,拥有1亿名学生。大约十年前,人们会认为皮尔森是一个教科书出版商,这是正确的。然而,近年来,皮尔森不仅成为教科书出版商,而且还提供数字资源、在线课程、虚拟学校以及与教育有关的许多其他产品和服务。此外,皮尔森澳大利亚还与许多作家和教授合作,对人们的学习产生了巨大的影响,无论年龄和地域。此外,皮尔森澳大利亚总是善于将出版、教学和其他相关产品和服务与最先进的技术结合起来,这无疑使它比其他竞争者领先。除此之外,皮尔森澳大利亚现在也致力于成为教育界最好的行业,这体现在它对其作者、教育工作者、学生和其他相关人士的承诺中。

    新南威尔士论文代写:战略管理案例分析

    Strategic management has been defined as a systematic ways to manage strategic changes. It includes such following factors as: setting short term and long term goals for the enterprise by strategy making and business planning, making responses and offering feedbacks to strategic issues, and managing resistance in the implementation process of strategies (Cole, 2003). 
     
    Pearson is a world leading learning group with a quantity of 100 million students around the world. About ten years ago, people would think that Pearson was a textbook publishers, and that was right. However, in recent years, Pearson has become not only a textbook publisher, but also it offers digital resources, online courses, virtual schools, and a lot of other products and services relating to education. Besides, Pearson Australia also cooperates with a lot of authors and professors, and it has had a great influence in people’s learning, regardless of ages and regions. Moreover, Pearson Australia is always good at combining its publishing, teaching, and other relating products and services with the most advanced technology, which surely gives it an edge over other competitors. Apart from these, Pearson Australia now is also dedicated to becoming the best in education related industry, which can be reflected in its commitment to its authors, educators, students, and other related people. 
     
    However, there are a lot of learning companies in today’s world, and almost all of them are developing towards integrated groups. In order to strengthen its power and keep its leading position, to implement strategic management is a wise way for Pearson.    
     
    Firstly, it has bought up a lot of competitors in its industry within Australia. As a result, Pearson has captured the huge education market in the country. More importantly, as governments in Australia has now encouraged a digital course, Pearson Australia is also considering to expand further in this country to include more digital resources. 
     
    Secondly, Pearson Australia is trying to make testing part of its operations. A third approach by Pearson Australia is to make teachers and students its potential customers by making education a personalized process. Moreover, Pearson Australia has recently started a partnership with some adaptive learning companies, and it has also been concentrating on the evaluation and assessment of new teachers (Gutstein, 2013).  
     
    To show further support for its strategic management, Pearson Australia has provided its people with not only competitive wages, but also kinds of packaging options which are connected to their wages. moreover, people working in Pearson Australia are able to enjoy some favorable health benefits. The various household, domestic and even cross boarder orientations and development courses are especially to the benefits of its people (Pearson Australia, 2013).  
     
    皮尔森是世界领先的学习团体,拥有1亿名学生。大约十年前,人们会认为皮尔森是一个教科书出版商,这是正确的。然而,近年来,皮尔森不仅成为教科书出版商,而且还提供数字资源、在线课程、虚拟学校以及与教育有关的许多其他产品和服务。此外,皮尔森澳大利亚还与许多作家和教授合作,对人们的学习产生了巨大的影响,无论年龄和地域。此外,皮尔森澳大利亚总是善于将出版、教学和其他相关产品和服务与最先进的技术结合起来,这无疑使它比其他竞争者领先。除此之外,皮尔森澳大利亚现在也致力于成为教育界最好的行业,这体现在它对其作者、教育工作者、学生和其他相关人士的承诺中。