Price theory 价格理论 代写
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Price theory 价格理论 代写
P R I C E T H E O R Y
A S S I G N M E N T 2
0
P 1
P 2
BR 1
BR 2
Equilibrium
P
∗
1
P
∗
2
•
I N S T R U C T I O N S & Q U E S T I O N S
Assignment Instructions
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There are a total of twenty (20) marks available on this assignment. This assignment
contributes 25% of your final grade.
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Assignment Questions
Two firms, Alpha Vineyard and Beta Winery, produce and sell wine. The demand for
Alpha’s wine is given by the equation,
Q A = 200 − P A + P B .
In this equation, the price of Alpha’s wine is P A per bottle, and the price of Beta’s wine is
P B per bottle. Alpha Vineyard has a marginal cost of MC A = $20 per bottle, and a fixed
cost of FC A = $6000. The demand for Beta’s wine is given by the equation,
Q B = 9000 − 100P B + 40P A .
Beta Winery has a marginal cost of MC B = $10 per bottle, and a fixed cost of FC B =
$10,000. The two firms compete by simultaneously selecting prices.
Question 1: Are the bottles of wine produced by Alpha Vineyard and Beta Winery, homo-
geneous products or heterogeneous products? Your answer must reference the two firms’
demand functions. (3 Marks)
Question 2: Find Alpha Vineyard’s best-response function. (4 Marks)
Question 3: Find Beta Winery’s best-response function. (4 Marks)
Question 4: In equilibrium, what price does each firm charge for a bottle of wine? How
many bottles of wine does each firm sell? What is each firm’s profit? (4 Marks)
Question 5: Which firm has the greater market power? Explain. (3 Marks)
Question 6: How would the equilibrium that you found in question 4 change if Beta Win-
ery’s fixed cost increased to FC B = $100,000? (2 Marks)
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Price theory 价格理论 代写