AMB206 Social Marketing Project assignment 代写



AMB206 Social Marketing Project
Word count: 2000 words (not including tables)
12 point font, 1.5 spacing, APA referencing
 
For this assessment youmust prepare a social marketing plan addressingone of the tworeal-world organisational brief(s) provided to you. There are prizes for the best assignment in each topic. Copies of the assignments with the highest marks will be forwarded to the industry partners to select the assignment that best suits their needs. The time-period for the plan is for twelve months.
 
Structure of marketing project
 
Cover Page
Table of Contents
Executive Summary

1. Social Issue, Background Purpose and Focus
2. Past efforts/campaigns globally on the issue
3. Situation Analysis

3.1Macro-environment overview
3.2 Micro environment overview
3.3 SWOT

4. Target Audience

4.1         Barriers, Benefits, Motivators, the Competition and Influential Others
 

5. Objectives and Target Goals
6. Guiding Theory
7. Positioning Statement
8. Marketing Strategies
9. Evaluation Plan

9.1 logic model

10. Budget

References
 
Organisation Information
 
1.    A representative from the organisation will attend a lecture and present information relevant to the topic. 
 
2.    You may contact the industry partner with clarifying questions.
 

Social Marketing Plan Template

Cover Page(Including title, organisation,names and student number)

 

Table of Contents

 

Executive Summary

 
 

1 Social Issue, Background, Purpose and Focus

[Chapter 4 in Lee & Kotler (2016)]

·         Name and history of the organisation
·         Mission statement/vision of the organisation
·         Resources (e.g. budget, number of staff)
·         Any other internal organisational issues that may influence your social marketing plan
·         Outline of the social issue
·         Purpose statement
·         Focus statement
 

2     Past efforts/campaigns globally on the issue

[Chapter 3 & 4 in Lee & Kotler (2016)]

 

 

Year/Country	Outline of Campaign	Outcomes

Table must fit on two pages, if two pages then header row repeat must be used.
 
 
 

3 Situation Analysis [Chapter 4 in Lee & Kotler (2016)]

 
3.1 Macro-environment overview
Use this table to summarise factors from the external environmental that may influence your social marketing plan. Not all dimensions listed below may be relevant.
Table must fit on one page.
 

Dimensions	Trends/issues	Implications
Political
Economic/Demographic
Social/Cultural
Technological
Legal
Environmental

 
 
 
3.3        Micro environment overview

 

3.3 SWOT (Strengths, weaknesses, opportunities and threats)
 
Use this tool to summarise,from the previous sections, the internal and external factorsthat may influence your social marketing plan.
 

Strengths	Weaknesses
Opportunities	Threats

Table must fit on one page.
 

4 Target Market[Chapter 5 in Lee & Kotler (2016)]

4.1        Market segmentation

 
 
Use this table to summarise the segments you have identified in the market.
 

Segmentation Base	Segment 1 Name	Segment 2 Name	Segment 3 Name
Geographic
Demographic
Psychographic
Behaviours
[Other relevant segmentation bases]

Table must fit on one page.
 
 
 
 
 
 
 
 
 
 

4.2        Profile of target market

 
Select one target market from the segmentation above. Justify your selection [pages 143-146 in Lee & Kotler, (2016)].

4.3        Barriers, Benefits, Motivators, the Competition and Influential Others for each target market [Chapter 7 in Lee & Kotler (2016)]

·         Barriers
·         Benefits
·         Motivators
·         Competition
·         Influential others
 
 

5     Objectives and Target Goals[Chapter 6 in Lee & Kotler (2016)]

 
Provide objectives and target goals (e.g. behavioural, knowledge, belief) that are specific, measurable, attainable, realistic and timely (SMART).
 
The objectives must link to the evaluation section

AMB206 Social Marketing Project assignment 代写
 

6      Guiding Theory[Chapter 8 in Lee & Kotler (2016)]

 
Which theory have you selected to guide your strategies and why?  For example, how will help overcome the barriers and motivate consumers to change their behaviour?
 
 

7     Positioning[Chapter 9 in Lee & Kotler (2016)]

 
Where do you want to be in the consumer’s mind? Craft a positioning statement.
 

8     Marketing mix strategies [Chapters 10-14 in Lee & Kotler (2016)]

 
8.1 Product (good or service) strategies
Include mock-ups of your product or process of your service.
8.2 Pricing strategies
8.3 Placement (distribution) strategies
8.4 Promotion strategies
Include examples of promotional material.

 
 
 
 

9      Evaluation Plan[Chapter 15 in Lee & Kotler (2016)]

 

 

Inputs		Outputs		Outcomes			Impact
What is invested		What is done		Short-term results	Medium term results		Ultimate impact

 

 

 

10 Budget[Chapter 16 in Lee & Kotler (2016)]

 
 
References

AMB206 Social Marketing Project assignment 代写