本文运用PEST分析方法，分析了马来西亚作为全球耳蜗市场之一的宏观因素。尽管美国在耳蜗总收入中所占的比例最大，但亚太地区的驱动性增长往往是近年来最大的。马来西亚是亚太地区最重要的耳蜗开发国家之一。本文的结构如下。第一节介绍了耳蜗的一些基本信息。第二节从政治、经济、社会文化和技术环境等角度对全球耳蜗市场之一的马来西亚进行pest分析，这是本文的重点部分。第三节通过总结马来西亚对耳蜗全球营销战略的机遇和威胁，得出pest分析的结论。
通过以上章节运用pest方法对马来西亚耳蜗全球营销的相关宏观因素进行分析，可以看出马来西亚耳蜗的营销策略存在机遇和威胁。首先，在马来西亚的政治环境方面，两国良好的贸易关系为耳蜗在马来西亚的市场渗透做出了很大贡献。然而，由于政党冲突不断，政局缺乏稳定，这可能会给耳蜗未来的发展和与马来西亚政府的合作带来成本。其次，就马来西亚的经济环境而言，马来西亚的经济基本面依然强劲，如其不断增长的国内生产总值、人均收入和稳定的汇率，同时有利的投资环境也鼓励了耳蜗顺利发展马来西亚的听力市场。第三，在马来西亚的社会文化环境中，人工耳蜗由于其旅游禀赋而得益于马来西亚的高兼容性文化，而对高生活质量的热情追求则为耳蜗开拓马来西亚听力解决方案市场打下了良好的基础。然而，马来西亚由于多民族、多宗教的文化，民族冲突时有发生，这可能对马来西亚的耳蜗发育造成负面威胁。最后，就马来西亚的技术环境而言，马来西亚基础设施的改善和提倡的经济转型高技术、高附加值，对耳蜗开拓马来西亚的听力市场有很大帮助。
澳洲Marketing代写:马来西亚耳蜗市场营销宏观因素
This essay draws attention to analyzing the macro factors of Malaysia as one of the global markets of Cochlear by applying the analyzing method of PEST. Even though Americas have contributed the biggest proportion of the overall revenue of Cochlear, the driving growth in Asia pacific region has tended to be the largest one in recent years. Malaysia is one of the most important Asia pacific countries that Cochlear exploits. This essay is organized as follows. Section 1 describes some basic information about Cochlear. Section 2 conducts PEST analysis of Malaysia as one of the global markets of Cochlear from perspectives of political, economic, socio-cultural and technological environment, which is the key part of this essay. Section 3 shows conclusions of PEST analysis by summarizing the opportunities and threats of Malaysia to the global marketing strategy of Cochlear.
By analyzing related macro factors of Malaysia on the global marketing of Cochlear by employing method of PEST in the above section, it’s evident that there are opportunities and threats for Cochlear’ marketing strategy in Malaysia. Firstly, as to the political environment in Malaysia, the good trading relationship between two countries has contributed a lot to the market penetration of Cochlear in Malaysia. However, Due to the continuing conflicts of political parties, the political scene lacked of stability, which could pose treats to Cochlear future development and cooperation cost with Malaysian government. Secondly, with regard to the economic environment of Malaysia, the economy fundamentals remain strong enough, such as its ever-increasing GDP, per capital income and stable exchange rate, but also the favorable investment environment has encouraged Cochlear to develop Malaysian hearing market smoothly. Thirdly, as to the socio-cultural environment of Malaysia, Cochlear has benefited from the high compatibility culture of Malaysia because of its tourism endowment while Malayans’ enthusiastic pursuits of high life quality has been a good foundation for Cochlear tapping Malaysian hearing solution market. However, ethnic conflicts often happen in Malaysian because of multi-national and multi-religious culture, which may pose negative threats to Cochlear development in Malaysia. Finally, as to the technological environment in Malaysia, the improved infrastructure and the advocated economy transformation to be high-technology and high value-added in Malaysia has help a lot for Cochlear to exploit the hearing market in Malaysia.
