本文旨在通过公共关系十点规划模型来分析联想走向国际化的公关活动这项运动的目的是建立品牌的声誉从地方到国际水平在对联想进行描述之后，笔者将展示联想的战略大纲，即三步战略它包括更换标志、成为奥运会的顶尖人物以及收购IBM全球PC业务整个公关活动的每一大步都蕴含着强大的新闻价值和传播价值，从而获得了良好的传播效果在此基础上，提出了三步走的策略，包括媒体宣传、活动策划、政府公关等各个阶段的具体策略为了实现不同的目标，设计和实施了不同的策略然后对活动进行评价，为了保证主要信息的准确性，控制可能出现的负面信息，联想在每一个策略之后都会进行评价最后，这场系统的公关活动达到了目的。
综上所述，联想成为国际化公司的基本条件是拥有全球品牌联想成功地从中国品牌成长为国际品牌这是一系列热点事件和精心设计的流程有效传播的结果在这些过程中，品牌战略和传播活动与公司的经营战略紧密配合三步走战略，分阶段、有目的地推进宣传“联想”新标识内涵、宣传与奥运会签约仪式等具体策略得到有效实施所有这些具体战略都是为特定目的而设计和实施的从联想的统计数据中，公众可以看到，此次活动的结果是经过精确衡量的从曝光率、理解度、认可度三个方面反映了人们对品牌的形象由本土向国际的转变品牌国际化是企业走向国际市场的通行证，最终联想成功地获得了品牌国际化。
Business 代写:联想成为国际化公司的基本条件
This essay aims to analyze the Lenovo’s public relations campaign on its way to internationalization through the public relations Ten Point Plan model. The objective of this campaign was to establish reputation of the brand from local to the international level. After giving the description of Lenovo, the author will demonstrate Lenovo’s outline tactics, which was called three-step tactics. It included changing the logo, being a TOP of Olympic Games and purchasing IBM global PC business. Every big step of the whole public relation campaign was embedded with strong news value and spreading value, so as to gain excellent communication effects. Following this, the three-step tactics was constituted with many specific strategies in each phase, such as media publicity, event Planning and governmental public relations. Different strategies are designed and delivered for realize different objectives. And, then, the evaluations of the campaign will be given.In order to guarantee the accuracy of the main messages and control the possible negative information, Lenovo did evaluations after each strategy. Finally, this systematic public relations campaign achieved its goal.
To conclude, the basic condition of Lenovo to become an international company owns a global brand. Lenovo grew from the Chinese brand to the international brand successfully. It was the outcome of an efficient dissemination by a series of hot events and well-designed processes. In these processes, the brand tactic and communication activities closely matched with the company's business strategy. The three-step tactic make progress phased and purposefully. Specific tactics, including propagating the connotation of new logo "Lenovo" and propagating signing ceremony with Olympic, etc. were put into effective practice. All these specific strategies were designed and delivered for certain purposes. As the public can see from Lenovo’s statistical data, the outcome of the campaign was measured precisely. People’s image of the brand changed from local to international who can be reflected in the exposure rate, the understanding degree and the approving degree. Internationalization of the brand is the enterprise passport to the international market; finally, Lenovo got it successfully.
