DHTM103Introduction to Tourism & Hospitality Marketing代写
 |
Southern Institute of Technology
Level2 ,Dart House
Queenstown
New Zealand |
Phone:(+64 3)4425375
Fax:(+64 3)218-1698
E-mail: [email protected] |
DIPLOMA HOTEL AND TOURISM MANAGEMENT
DHTM103Introduction to Tourism & Hospitality Marketing
ASSESSMENT 2 (35%)
ASSESSMENT instructions
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The total word count for your assessment answers should be around 2500 words.
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You must include a references in APA Style at the end of each answer and full references at the end of your assessment to show any sources of information that you used.
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You must use at least 3 different sources of information – you may use your prescribed textbook as one reference.
· Include a coversheet for your assessment – there is a template available on Blackboard
· In order to ensure that your work looks professional, add your name, student ID and page numbers to the footer so that it appears on each page.
· Please read through the marking criteria at the end of this assessment before you submit your worksheet
· The due date for this assessment is 30/06/2017
· Your report be submitted via Safe Assign on Blackboard
· Assignments assessment submitted late without an approved extension will receive a penalty until it is handed in, up to 24 hours after which the with not be accepted.
Late Up to 12 hours deduct 30% (reduction of assignment weighting by 30%)
Late 12 to 24 hours deduct 50% (reduction of assignment weighting by 50%)
Late over 24 hour’s (assessment not be accepted)
BACKGROUND TO THE ASSESSMENT
Choose a region, province or major city. Assume that there is an opportunity to develop and market a new property to supply accommodation and add appeal to the destination.
instructions
DHTM103Introduction to Tourism & Hospitality Marketing代写
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Introduction - describe the current situation regarding tourism and accommodation in your chosen destination
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describe the relevant factors in the external environment
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Competition analysis - identify the various competitors within the destination
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Market analysis – describe the market segments that come to the destination and/or wider region
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Develop a mission statementfor your accommodation (refer to the guidelines for mission statements in your textbook)
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Present a brief SWOT analysis for the property
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Target market strategy – identify in detail the primary, secondary, and various tertiary market segments you will target.
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Product strategy - identify what different products you are planning to offer to the identified target markets (including details of the proposed facility, package arrangements, etc.)
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Competitive and positioning strategies – explain your strategies for competing with competitors in order to break into the market
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Conclusion
MARKING SCHEDULE
[Your facilitator/tutor will look at the following criteria when assessing your Assessment]
|
CRITERIA |
MARKS ALLOCATED |
Introduction - describe the current situation regarding tourism and accommodation in your chosen destination |
10 |
|
Data collection - describe the relevant factors in the external environment |
10 |
Competition analysis - identify the various competitors within the destination
Market analysis – describe the market segments that come to the destination and/or wider region |
10 |
Present a brief SWOT analysis for the property.
Develop a mission statement for your accommodation (refer to the guidelines for mission statements in your textbook)
|
25 |
|
Target market strategy – identify in detail the primary, secondary, and various tertiary market segments you will target |
10 |
|
Product strategy - identify what different products you are planning to offer to the identified target markets (including details of the proposed facility, package arrangements, etc.) |
10 |
|
Competitive and positioning strategies – explain your strategies for competing with competitors in order to break into the market |
10 |
|
Conclusion |
5 |
|
Citation |
5 |
|
Referencing |
5 |
|
TOTAL |
100 |
