随着社会的快速发展和全球经济的增长，人们的生活质量有了很大的提高。除了工作之外，一个美妙的旅行计划吸引了人们，因为它可以被视为放松和享受特殊体验的最佳方法之一。很多人会通过互联网进行搜索，预订旅游套餐。有许多在线旅行社可以在世界各地提供不同种类的旅行套餐，以满足终端客户的不同需求（Litvin，Goldsmith&Pan，2008）。Horner和Swarbrooke（2012）指出，旅游机构应始终遵守道德规范，以确保游客能够尽情享受并获得难忘的回忆。本文通过对一本包装假日小册子的考察，着重从合同法和消费者法的角度出发。本文的分析对现代社会保护顾客利益，提高旅游管理水平具有重要意义。
《澳大利亚消费者法》第18条规定，除提供产品或服务外，必须禁止任何误导或欺骗行为，但在互动过程中禁止其他广泛行为（澳大利亚消费者法，2010年）。如果发生这种情况，必须及时执行强制执行和补救措施，以弥补那些遭受这种情况的人。
根据小册子中所描述的，它已适当地向那些更愿意使用其服务来旅行的人表明了它的诚意。换言之，飞行中心并没有宣布他们可以比竞争对手有更好的能力，而在线代理公司只是专注于它能做些什么来确保达到最大的客户满意度。虽然利润是运营过程中的一个重要考虑因素，但在经营理念中最重要的是要素质量。网站设计、颜色设置、浏览速度或在线功能都反映了飞行中心如何努力让人们感觉新鲜，让他们易于使用。这本小册子虽然很小，但它能帮助我们体现代理商在营销过程中是如何注意细节的。
Marketing Assignment 代写:旅行套餐营销小册子
With the rapid social development and the global economic growth, people’s living qualities have been improved greatly. Aside from working, a plan for a wonderful travel has attracted people since it can be regarded as one of the most excellent method to relax and enjoy the special experience. Many people will do searches through the Internet to book the tourism package. There are many online travel agencies can offer different kinds of travel packages throughout the world to satisfy diverse needs of end customers (Litvin, Goldsmith & Pan, 2008). Horner and Swarbrooke (2012) indicated that tourism agencies should always be ethical to ensure visitors can enjoy themselves and obtain unforgettable memories. This essay focuses on the viewpoint of contract laws and consumer laws through reviewing a package holiday brochure. The analysis has the meaning to protect benefits of customers and to improve the tourism management in the modern society.
ection 18 within ACL states that it must prohibit any misleading or deceptive behaviors except for the provision of products or services, but other broad conducts during interactions (Australian Consumer Law, 2010). If such kind of situation will happen, enforcement and remedies must be executed timely to make up for those who have been suffered from the incidence.
According to what have been described within the brochure, it has appropriately shown its sincerity to people who prefer to use its services for the travel purpose. In other words, Flight Center has not announced that they can have better abilities than competitors and the online agency has just focused on what it can do to ensure maximum customer satisfaction will be reached. Although profit is an important consideration during the operational process, the most important within the business philosophy is the element quality. The website design, the color setting, the browse speed or online functions have reflected how Flight Center has made efforts to let people feel freshness and let them easy to use. This brochure is a small piece, but it can help to embody how the agency has paid attention to details during the marketing process.
Marketing Assignment 代写:旅行套餐营销小册子
